Michelle Edelbaum Title: SVP/Associate Group General Manager See More Michelle Edelbaum is the SVP/Associate Group General Manager for Food + Drink Brands, which includes Allrecipes, EatingWell, Food & Wine, Serious Eats, Simply Recipes, Liquor.com and Spruce Eats. She oversees the brand strategy as well as the digital editorial and social teams. Under her leadership, these brands have produced best-in-class, award-winning content to help people eat every day, growing traffic to the websites and increasing their social media footprints and followers.Michelle has also served as Senior Digital Content Director for Allrecipes, EatingWell, MyRecipes and Cooking Light leading the digital content and brand strategy. Michelle started her career in digital food media with EatingWell as an editor in 2008 and has written about and interviewed Michael Pollan, Jamie Oliver, White House executive pastry chef Bill Yosses and several Olympians. Over the years, she has also participated in hundreds of test kitchen taste tests—an admitted perk of the job.Prior to working at People Inc., Michelle wrote about health, food and entertainment as a features reporter at the Burlington Free Press, worked in public relations representing socially responsible businesses and also spent time as a reporter at the East Hampton Independent. About EatingWell EatingWell, a People Inc. Brand, has been publishing award-winning journalism about food, nutrition and sustainability since 1990. Our mission is to share flavor-packed recipes from around the world, celebrating fresh ingredients and the farmers, artisans and chefs who bring them to our table. Through science-backed nutrition advice and smart stories about sustainability, we help readers live their best lives. Learn more about us and our editorial process.