Management
There are lots of things you’re responsible for if you want to run a farmers market. On this page, you’ll find a range of helpful resources. Learn about farmers market management, best practices, and farm market safety.
Farmers Market Management and Best Practices
Farmers markets come in many shapes and sizes, but management skills and best practices are common to them all. All retail food facilities, including farm markets and farm stands, have to be inspected and licenses by the PA Department of Agriculture (PDA). A guidebook has been issued to help farmers markets and people selling products through a retail farm market or farm stand meet the regulatory requirements.
Rules and regulations have to be followed, and these are important for setting guidelines for vendors at a farmers market. Legal incorporation of a farmers market is one of the legal issues you might have to contend with.
If you want to increase your market day bottom line, take some time evaluating how you plan to sell your products. Prospective customers will expect to see certain things from you. When you get ready for farmers market season, consider signage, displays, and telling your story.
Developing a roadside farm market is a viable alternative to community farmers markets. However, it does require a great deal of planning and a thorough examination of a wide range of issues. A basic understanding of some accounting principles is key for managing cash flow for your market. Financial support is available via Community Supported Agriculture.
Farm Market Safety
Food safety practices must be in place at every point along the farm-to-fork continuum, including farmers markets. Ensuring food safety at farmers markets is an important responsibility of the vendors. The Farmers Market Food Safety Resource Guide provides detailed information on food safety concepts and includes practical tips and checklists.
Farm market safety also involves preparations for natural disasters. See what you can do to prepare your market, vendors, and shoppers for what might come next.
-   News NewsInside PA Farmers Markets: Spending, Shopping, and TrendsDate Posted 10/21/2025Penn State Extension conducted a comprehensive survey across multiple markets in 2025. Explore the findings and compare them to national trends to identify opportunities for growth and engagement.
-   Articles ArticlesMake Your Farm Market the Go-To DestinationTurn your farm market into the place everyone wants to visit. Here are 9 steps to improve your on line marketing.
-   News NewsFarmers Market Organizations: More Than Just Market DayDate Posted 8/19/2025New USDA Study Highlights the Broader Impact of Organizationally Managed Farmers Markets.
-   News NewsToolkit Empowers Farmers Markets to Measure Their ImpactDate Posted 8/4/2025The Farmers Market Coalition (FMC) has launched a powerful new resource for farmers market operators and support organizations.
-   Webinars WebinarsFree Farmers Market Manager ForumWhen 11/26/2025Length 1 hourEvent Format Virtual | LiveJoin this virtual event to discuss issues and solutions with other market managers.
-   Articles ArticlesFarmers Market Licensing RequirementsThe Pennsylvania Department of Agriculture (PDA) is tasked with the licensing and inspection of retail food facilities in the Commonwealth.
-   Webinars WebinarsFree Markup vs Profit: Are You Really Profitable?When Watch NowLength 30 minutesRecorded Oct 15, 2024Event Format On-Demand | RecordedIs your business operating at maximum profitability? Join us to learn how to distinguish between markup and profit to enhance your business's financial success!
-   Articles ArticlesCrafting a Strong Value Proposition for Retail Farm MarketsA well-defined value proposition is essential for retail farm markets to stand out in a competitive landscape. It communicates the unique benefits and value your farm offers to customers, helping to attract and retain loyal patrons.
-   News NewsRetail Farm Market SurveyDate Posted 11/25/2024There are close to 700 Retail Farm Markets in Pennsylvania. Any thing from a self-serve wagon at the end of a farm lane to a large several thousand square foot building with multiple employees.
-   News NewsNew Workbook Empowers Retail Farm Markets to Boost SuccessDate Posted 11/18/2024Penn State Extension's PA Farm Markets program has created a Retail Farm Market Development workbook for those who are considering starting a farm market or looking to improve an existing market.
-   Guides and Publications Guides and Publications$79.00 Market Development WorkbookThis tool will assist a farm owner when considering all aspects of starting a farm market for direct-to-consumer sales.
-   Articles ArticlesWho is Shopping at Your Market?Collecting customer information and data is crucial for retail farm markets to understand customer preferences, improve service offerings, and enhance marketing strategies and the customer experience.
-   Articles ArticlesManaging Crops During a Severe Drought: Q and ADrought and high temperatures during the summer months can affect many commodities grown by Pennsylvania field croppers. This article contains a list of questions and information for growers to utilize when experiencing such conditions.
-   Articles ArticlesManaging Increased Customer Traffic at Your Farm MarketManaging increased customer traffic at your farm market can be both a rewarding and challenging experience. Higher foot traffic means more sales opportunities, but it also requires strategic planning to ensure a smooth operation.
-   Articles Articles8 Tips for Buying at the Produce AuctionUse these tips to start sourcing local and regional produce at an auction.
-   Articles ArticlesNavigating Growth: Insights from the 2023 Benchmark Survey of Farm MarketsAs we reflect on the challenges and triumphs of the past year, the results of the 2023 benchmark survey of farm markets offer valuable insights into the trends, innovations, and opportunities shaping this dynamic sector.
-   Articles ArticlesFund Your Farm Planning with Pennsylvania's Farm Vitality Grant ProgramAre you ready to invest in planning for your farm? The Pennsylvania Department of Agriculture’s Farm Vitality Grant Program will reimburse 75% of costs up to $11,250.
-   Articles Articles4 Benefits of Buying at the Produce AuctionProduce auctions allow farmers to sell their bounty efficiently, leaving more time for farming. Here, we set the record straight on produce auctions.
-   Webinars WebinarsFree Retail Farm Market School: USDA's Farmers Market Pricing ProjectWhen Watch NowLength 1 hourRecorded Feb 15, 2024Event Format On-Demand | RecordedCome join our discussion on leveraging regional pricing data for farm market vendors to enhance their pricing strategies.
-   Articles ArticlesAsset Mapping for Farmers MarketsFarmers markets are essential businesses and community spaces. Asset mapping is a process that can help markets grow despite limited resources.
-   Articles ArticlesResults of PA Farmers Market Assessment Survey 2023Results from a QR code market assessment survey of farmers market customers.
-   Articles ArticlesProper Handling of Eggs: From Hen to ConsumptionTo ensure egg quality in small flocks, egg producers must learn to properly handle the eggs they produce.
-   Articles ArticlesWhat's the Difference Between Markup and Profit?Understanding the difference between markup and profit margin is critical to the success of your business.
-   Articles ArticlesKnowing What Customers Will SupportHow do you engage with your market's customers to better understand what they purchase and what they would like to purchase.
-   Articles ArticlesMoving Customers Along the Value LadderA value ladder is a marketing tool that allows businesses to gradually increase the value they offer to their customers over time.

