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WPP Launches a Self-Serve Version of Its AI Platform To Court Small Biz Dollars

British advertising titan WPP is rolling out a self-serve version of WPP Open, its AI marketing platform. 

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Ogilvy’s Rafael Rizuto Lands at Droga5 as Americas CCO

Droga5 has appointed Rafael Rizuto as chief creative officer of New York and the Americas.

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Guillermo Vega Steps Up as Ogilvy’s North America CCO After Rafa Rizuto Exit

Ogilvy has promoted Guillermo Vega to chief creative officer for North America, as Rafa Rizuto departs the agency for a new opportunity.

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Omnicom Expects to Close IPG Takeover in November

Omnicom Group said it expects its takeover of IPG to close in November, as it reported 4% revenue growth in Q3 2025.

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Call for Nominations: ADWEEK Debuts Best Places to Launch a Career

Awards

ADWEEK has opened entries for a new awards program launching in 2026: Best Places to Launch a Career.Best Places to Launch a Career shines a spotlight on organizations that go [...]

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Former Republica Havas CCO Launches New Agency

Agencies

Tony Waissmann's 52 aims to strip out bureaucracy and make more work.

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RPA CEO Pete Imwalle Steps Down After 32 Years; Jim Helberg Named Successor

Agencies

RPA CEO Pete Imwalle is stepping down after 32 years, with chief media officer Jim Helberg stepping into the top role.

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The One Show Launches Indies Discipline to Spotlight Independent Agencies

Awards & Honors

The One Show is launching a new competition to give independent agencies a dedicated stage to compete globally, aiming to level the playing field against holding company networks.

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Arthur Sadoun Says AI Shift Doesn’t Need to be Ad Industry’s ‘Kodak Moment’

Agencies

CEO says 73% of Publicis' operating model is now 'AI-powered.'

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AI Momentum Spurs Another 2025 Forecast Upgrade for Publicis

Agencies

Clients' appetite for Groupe's tech drove 5.7% organic growth in Q3.

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How Zohran Mamdani’s Viral Campaign Is Rewriting the Rules of Political Advertising

Agencies

The creative duo behind Zohran Mamdani's viral campaign explained why storytelling—not slogans—is reshaping advocacy.

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Agencies Are Done Only Dabbling in AI. Now Comes the Hard Part.

Advertising Week

At Advertising Week, WPP and Assembly leaders outlined how they’re operationalizing AI across media and creative teams.

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North America CEO Sharb Farjami Exits WPP Media

Sharb Farjami, CEO of WPP Media North America, is leaving the company, according to a staff memo obtained by ADWEEK.Brian Lesser, CEO of WPP Media globally, will take on direct [...]

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VML’s Jon Cook Finds Serenity on the Hiking Trail

Off the Clock

The agency network's global CEO spends his weekends in the Rocky Mountains and beyond.

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Former Ford and Ebay CMO Joins Publicis to Lead Sports Practice

Publicis Groupe has appointed marketing veteran Suzy Deering as CEO of Publicis Sports.