Kendra Barnett is Adweek’s senior tech reporter, covering platforms and adtech. Prior to joining Adweek, Kendra served as associate editor of The Drum, where she helmed the tech and media beat. Outside of her work as a journalist, Kendra is a poet and Pushcart Prize-nominated essayist. She holds a master’s degree in creative writing from Cambridge University.
EXCLUSIVE: Amazon Offers Free DSP Face-Off for Media Buyers, Leaked Slides Show
The retail giant is offering to foot the bill for advertisers to engage in head-to-head tests between Amazon DSP and rivals.
WPP Launches a Self-Serve Version of Its AI Platform To Court Small Biz Dollars
British advertising titan WPP is rolling out a self-serve version of WPP Open, its AI marketing platform.Â
EXCLUSIVE: Dean Aragón to Succeed P&G’s Marc Pritchard as ANA Chair
Pritchard had advocated improved transparency and accountability in digital advertising as chair of the Association of National Advertisers since 2016
Inside the Closed-Door Meeting Where Marketing’s Power Players Map The Future
ADWEEK gained first-time access to a private meeting among marketing executives who collaborate to set growth targets for their sector.
Google’s Privacy Sandbox Is Officially Dead
The elimination of many remaining Privacy Sandbox APIs come six months after third-party cookies got a reprieve in Chrome.
Meta Withdraws From MRC Brand Safety Audits, Loses Accreditation Just Months After It Was Issued
The social giant no longer wishes to be audited for brand safety by the media industry's leading accreditation firm.
AppLovin Pulls Mobile Product As Backdoor App Install Allegations Mount
The company has sunset its Array product, which was associated with allegations of apps downloading to user devices without permission.
The Trade Desk Execs Share New Details About How Sell-Side Solution OpenAds Will Work
CEO Jeff Green admits the DSP is edging into sell-side territory, but says it’s for the benefit of all players in the adtech ecosystem
New PubMatic-MNTN Deal Gives Small Advertisers Access to Big Streaming Platforms
Early testing saw streaming services' revenues grow by double digits as smaller, performance-driven advertisers bought ads.
These Are the Five Most Interesting Moments From Google’s Adtech Remedies Hearings
Over a two-week span, Judge Brinkema heard from expert witnesses to determine how to remedy Google's illegal monopoly in ad servers and ad exchanges.