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Why CMOs Need to Redesign, Not Just Optimize, Marketing Operations

By Shane Schick 15 hours ago

Oliver Kimberley of Quad discusses the importance of setting CMO priorities, choosing the right partners, and taking a different approach to marketing operations.

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When MMM Becomes a Commodity, Where Do You Find the Edge?

Kiana Nemoto, General Manager, Salestube U.S.

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Think Outside the AI (Black) Box

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â€˜Reachâ€™ Isnâ€™t a Dirty Wordâ€”Itâ€™s How Brands Grow

Angela Voss, CEO, Marketing Architects

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Your 90-Day New Product Mission

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Leave empty if the image is purely decorative. <span class="setting caption"> <label for="image-details-caption" class="name">Caption <textarea id="image-details-caption" data-setting="caption">{{ data.model.caption }} <h2>Display Settings <fieldset class="setting-group"> <legend class="legend-inline">Align <span class="setting align"> <span class="button-group button-large" data-setting="align"> <button class="button" value="left"> Left <button class="button" value="center"> Center <button class="button" value="right"> Right <button class="button active" value="none"> None <# if ( data.attachment ) { #> <# if ( 'undefined' !== typeof data.attachment.sizes ) { #> <span class="setting size"> <label for="image-details-size" class="name">Size <select id="image-details-size" class="size" name="size" data-setting="size" <# if ( data.userSettings ) { #> data-user-setting="imgsize" <# } #>> <# var size = data.sizes['thumbnail']; if ( size ) { #> <option value="thumbnail"> Thumbnail – {{ size.width }} × {{ size.height }} <# } #> <# var size = data.sizes['medium']; if ( size ) { #> <option value="medium"> Medium – {{ size.width }} × {{ size.height }} <# } #> <# var size = data.sizes['large']; if ( size ) { #> <option value="large"> Large – {{ size.width }} × {{ size.height }} <# } #> <# var size = data.sizes['full']; if ( size ) { #> <option value="full"> Full Size – {{ size.width }} × {{ size.height }} <# } #> <# var size = data.sizes['aw-inset']; if ( size ) { #> <option value="aw-inset"> Inset (320 x Original Ratio ) – {{ size.width }} × {{ size.height }} <# } #> <# var size = data.sizes['aw-text']; if ( size ) { #> <option value="aw-text"> Text (640 x 360) – {{ size.width }} × {{ size.height }} <# } #> <# var size = data.sizes['aw-text-sq']; if ( size ) { #> <option value="aw-text-sq"> Text Square (640 x 640) – {{ size.width }} × {{ size.height }} <# } #> <# var size = data.sizes['aw-content']; if ( size ) { #> <option value="aw-content"> Content (840 x 460) – {{ size.width }} × {{ size.height }} <# } #> <# var size = data.sizes['aw-page']; if ( size ) { #> <option value="aw-page"> Page (1320 x 660) – {{ size.width }} × {{ size.height }} <# } #> <# var size = data.sizes['aw-full']; if ( size ) { #> <option value="aw-full"> Full (1600 x 680) – {{ size.width }} × {{ size.height }} <# } #> <# var size = data.sizes['aw-magazine']; if ( size ) { #> <option value="aw-magazine"> Magazine (640 x 853) – {{ size.width }} × {{ size.height }} <# } #> <# var size = data.sizes['aw-hero-width']; if ( size ) { #> <option value="aw-hero-width"> Hero-Width (1240 max width) – {{ size.width }} × {{ size.height }} <# } #> <option value="custom"> Custom Size <# } #> <div class="custom-size wp-clearfix<# if ( data.model.size !== 'custom' ) { #> hidden<# } #>"> <span class="custom-size-setting"> <label for="image-details-size-width">Width <input type="number" id="image-details-size-width" aria-describedby="image-size-desc" data-setting="customWidth" step="1" value="{{ data.model.customWidth }}" /> <span class="sep" aria-hidden="true">× <span class="custom-size-setting"> <label for="image-details-size-height">Height <input type="number" id="image-details-size-height" aria-describedby="image-size-desc" data-setting="customHeight" step="1" value="{{ data.model.customHeight }}" /> <p id="image-size-desc" class="description">Image size in pixels <# } #> <span class="setting link-to"> <label for="image-details-link-to" class="name">Link To <select id="image-details-link-to" data-setting="link"> <# if ( data.attachment ) { #> <option value="file"> Media File <option value="post"> Attachment Page <# } else { #> <option value="file"> Image URL <# } #> <option value="custom"> Custom URL <option value="none"> None <span class="setting"> <label for="image-details-link-to-custom" class="name">URL <input type="text" id="image-details-link-to-custom" class="link-to-custom" data-setting="linkUrl" /> <div class="advanced-section"> <h2><button type="button" class="button-link advanced-toggle">Advanced Options <div class="advanced-settings hidden"> <div class="advanced-image"> <span class="setting title-text"> <label for="image-details-title-attribute" class="name">Image Title Attribute <input type="text" id="image-details-title-attribute" data-setting="title" value="{{ data.model.title }}" /> <span class="setting extra-classes"> <label for="image-details-css-class" class="name">Image CSS Class <input type="text" id="image-details-css-class" data-setting="extraClasses" value="{{ data.model.extraClasses }}" /> <div class="advanced-link"> <span class="setting link-target"> <input type="checkbox" id="image-details-link-target" data-setting="linkTargetBlank" value="_blank" <# if ( data.model.linkTargetBlank ) { #>checked="checked"<# } #>> <label for="image-details-link-target" class="checkbox-label">Open link in a new tab <span class="setting link-rel"> <label for="image-details-link-rel" class="name">Link Rel <input type="text" id="image-details-link-rel" data-setting="linkRel" value="{{ data.model.linkRel }}" /> <span class="setting link-class-name"> <label for="image-details-link-css-class" class="name">Link CSS Class <input type="text" id="image-details-link-css-class" data-setting="linkClassName" value="{{ data.model.linkClassName }}" /> <div class="column-image"> <div class="image"> <img src="{{ data.model.url }}" draggable="false" alt="" /> <# if ( data.attachment && window.imageEdit ) { #> <div class="actions"> <input type="button" class="edit-attachment button" value="Edit Original" /> <input type="button" class="replace-attachment button" value="Replace" /> <# } #> </script> <script type="text/html" id="tmpl-image-editor"> <div id="media-head-{{ data.id }}"> <div id="image-editor-{{ data.id }}"> </script> <script type="text/html" id="tmpl-audio-details"> <# var ext, html5types = { mp3: wp.media.view.settings.embedMimes.mp3, ogg: wp.media.view.settings.embedMimes.ogg }; #> <div class="media-embed media-embed-details"> <div class="embed-media-settings embed-audio-settings"> <audio style="visibility: hidden" controls class="wp-audio-shortcode" width="{{ _.isUndefined( data.model.width ) ? 400 : data.model.width }}" preload="{{ _.isUndefined( data.model.preload ) ? 'none' : data.model.preload }}" <# if ( ! _.isUndefined( data.model.autoplay ) && data.model.autoplay ) { #> autoplay<# } if ( ! _.isUndefined( data.model.loop ) && data.model.loop ) { #> loop<# } #> > <# if ( ! _.isEmpty( data.model.src ) ) { #> <source src="{{ data.model.src }}" type="{{ wp.media.view.settings.embedMimes[ data.model.src.split('.').pop() ] }}" /> <# } #> <# if ( ! _.isEmpty( data.model.mp3 ) ) { #> <source src="{{ data.model.mp3 }}" type="{{ wp.media.view.settings.embedMimes[ 'mp3' ] }}" /> <# } #> <# if ( ! _.isEmpty( data.model.ogg ) ) { #> <source src="{{ data.model.ogg }}" type="{{ wp.media.view.settings.embedMimes[ 'ogg' ] }}" /> <# } #> <# if ( ! _.isEmpty( data.model.flac ) ) { #> <source src="{{ data.model.flac }}" type="{{ wp.media.view.settings.embedMimes[ 'flac' ] }}" /> <# } #> <# if ( ! _.isEmpty( data.model.m4a ) ) { #> <source src="{{ data.model.m4a }}" type="{{ wp.media.view.settings.embedMimes[ 'm4a' ] }}" /> <# } #> <# if ( ! _.isEmpty( data.model.wav ) ) { #> <source src="{{ data.model.wav }}" type="{{ wp.media.view.settings.embedMimes[ 'wav' ] }}" /> <# } #> <# if ( ! _.isEmpty( data.model.src ) ) { ext = data.model.src.split('.').pop(); if ( html5types[ ext ] ) { delete html5types[ ext ]; } #> <span class="setting"> <label for="audio-details-source" class="name">URL <input type="text" id="audio-details-source" readonly data-setting="src" value="{{ data.model.src }}" /> <button type="button" class="button-link remove-setting">Remove audio source <# } #> <# if ( ! _.isEmpty( data.model.mp3 ) ) { if ( ! _.isUndefined( html5types.mp3 ) ) { delete html5types.mp3; } #> <span class="setting"> <label for="audio-details-mp3-source" class="name">MP3 <input type="text" id="audio-details-mp3-source" readonly data-setting="mp3" value="{{ data.model.mp3 }}" /> <button type="button" class="button-link remove-setting">Remove audio source <# } #> <# if ( ! _.isEmpty( data.model.ogg ) ) { if ( ! _.isUndefined( html5types.ogg ) ) { delete html5types.ogg; } #> <span class="setting"> <label for="audio-details-ogg-source" class="name">OGG <input type="text" id="audio-details-ogg-source" readonly data-setting="ogg" value="{{ data.model.ogg }}" /> <button type="button" class="button-link remove-setting">Remove audio source <# } #> <# if ( ! _.isEmpty( data.model.flac ) ) { if ( ! _.isUndefined( html5types.flac ) ) { delete html5types.flac; } #> <span class="setting"> <label for="audio-details-flac-source" class="name">FLAC <input type="text" id="audio-details-flac-source" readonly data-setting="flac" value="{{ data.model.flac }}" /> <button type="button" class="button-link remove-setting">Remove audio source <# } #> <# if ( ! _.isEmpty( data.model.m4a ) ) { if ( ! _.isUndefined( html5types.m4a ) ) { delete html5types.m4a; } #> <span class="setting"> <label for="audio-details-m4a-source" class="name">M4A <input type="text" id="audio-details-m4a-source" readonly data-setting="m4a" value="{{ data.model.m4a }}" /> <button type="button" class="button-link remove-setting">Remove audio source <# } #> <# if ( ! _.isEmpty( data.model.wav ) ) { if ( ! _.isUndefined( html5types.wav ) ) { delete html5types.wav; } #> <span class="setting"> <label for="audio-details-wav-source" class="name">WAV <input type="text" id="audio-details-wav-source" readonly data-setting="wav" value="{{ data.model.wav }}" /> <button type="button" class="button-link remove-setting">Remove audio source <# } #> <# if ( ! _.isEmpty( html5types ) ) { #> <fieldset class="setting-group"> <legend class="name">Add alternate sources for maximum HTML5 playback <span class="setting"> <span class="button-large"> <# _.each( html5types, function (mime, type) { #> <button class="button add-media-source" data-mime="{{ mime }}">{{ type }} <# } ) #> <# } #> <fieldset class="setting-group"> <legend class="name">Preload <span class="setting preload"> <span class="button-group button-large" data-setting="preload"> <button class="button" value="auto">Auto <button class="button" value="metadata">Metadata <button class="button active" value="none">None <span class="setting-group"> <span class="setting checkbox-setting autoplay"> <input type="checkbox" id="audio-details-autoplay" data-setting="autoplay" /> <label for="audio-details-autoplay" class="checkbox-label">Autoplay <span class="setting checkbox-setting"> <input type="checkbox" id="audio-details-loop" data-setting="loop" /> <label for="audio-details-loop" class="checkbox-label">Loop </script> <script type="text/html" id="tmpl-video-details"> <# var ext, html5types = { mp4: wp.media.view.settings.embedMimes.mp4, ogv: wp.media.view.settings.embedMimes.ogv, webm: wp.media.view.settings.embedMimes.webm }; #> <div class="media-embed media-embed-details"> <div class="embed-media-settings embed-video-settings"> <div class="wp-video-holder"> <# var w = ! data.model.width || data.model.width > 640 ? 640 : data.model.width, h = ! data.model.height ? 360 : data.model.height; if ( data.model.width && w !== data.model.width ) { h = Math.ceil( ( h * w ) / data.model.width ); } #> <# var w_rule = '', classes = [], w, h, settings = wp.media.view.settings, isYouTube = isVimeo = false; if ( ! _.isEmpty( data.model.src ) ) { isYouTube = data.model.src.match(/youtube|youtu\.be/); isVimeo = -1 !== data.model.src.indexOf('vimeo'); } if ( settings.contentWidth && data.model.width >= settings.contentWidth ) { w = settings.contentWidth; } else { w = data.model.width; } if ( w !== data.model.width ) { h = Math.ceil( ( data.model.height * w ) / data.model.width ); } else { h = data.model.height; } if ( w ) { w_rule = 'width: ' + w + 'px; '; } if ( isYouTube ) { classes.push( 'youtube-video' ); } if ( isVimeo ) { classes.push( 'vimeo-video' ); } #> <div style="{{ w_rule }}" class="wp-video"> <video controls class="wp-video-shortcode {{ classes.join( ' ' ) }}" <# if ( w ) { #>width="{{ w }}"<# } #> <# if ( h ) { #>height="{{ h }}"<# } #> <# if ( ! _.isUndefined( data.model.poster ) && data.model.poster ) { #> poster="{{ data.model.poster }}"<# } #> preload ="{{ _.isUndefined( data.model.preload ) ? 'metadata' : data.model.preload }}" <# if ( ! _.isUndefined( data.model.autoplay ) && data.model.autoplay ) { #> autoplay<# } if ( ! _.isUndefined( data.model.loop ) && data.model.loop ) { #> loop<# } #> > <# if ( ! _.isEmpty( data.model.src ) ) { if ( isYouTube ) { #> <source src="{{ data.model.src }}" type="video/youtube" /> <# } else if ( isVimeo ) { #> <source src="{{ data.model.src }}" type="video/vimeo" /> <# } else { #> <source src="{{ data.model.src }}" type="{{ settings.embedMimes[ data.model.src.split('.').pop() ] }}" /> <# } } #> <# if ( data.model.mp4 ) { #> <source src="{{ data.model.mp4 }}" type="{{ settings.embedMimes[ 'mp4' ] }}" /> <# } #> <# if ( data.model.m4v ) { #> <source src="{{ data.model.m4v }}" type="{{ settings.embedMimes[ 'm4v' ] }}" /> <# } #> <# if ( data.model.webm ) { #> <source src="{{ data.model.webm }}" type="{{ settings.embedMimes[ 'webm' ] }}" /> <# } #> <# if ( data.model.ogv ) { #> <source src="{{ data.model.ogv }}" type="{{ settings.embedMimes[ 'ogv' ] }}" /> <# } #> <# if ( data.model.flv ) { #> <source src="{{ data.model.flv }}" type="{{ settings.embedMimes[ 'flv' ] }}" /> <# } #> {{{ data.model.content }}} <# if ( ! _.isEmpty( data.model.src ) ) { ext = data.model.src.split('.').pop(); if ( html5types[ ext ] ) { delete html5types[ ext ]; } #> <span class="setting"> <label for="video-details-source" class="name">URL <input type="text" id="video-details-source" readonly data-setting="src" value="{{ data.model.src }}" /> <button type="button" class="button-link remove-setting">Remove video source <# } #> <# if ( ! _.isEmpty( data.model.mp4 ) ) { if ( ! _.isUndefined( html5types.mp4 ) ) { delete html5types.mp4; } #> <span class="setting"> <label for="video-details-mp4-source" class="name">MP4 <input type="text" id="video-details-mp4-source" readonly data-setting="mp4" value="{{ data.model.mp4 }}" /> <button type="button" class="button-link remove-setting">Remove video source <# } #> <# if ( ! _.isEmpty( data.model.m4v ) ) { if ( ! _.isUndefined( html5types.m4v ) ) { delete html5types.m4v; } #> <span class="setting"> <label for="video-details-m4v-source" class="name">M4V <input type="text" id="video-details-m4v-source" readonly data-setting="m4v" value="{{ data.model.m4v }}" /> <button type="button" class="button-link remove-setting">Remove video source <# } #> <# if ( ! _.isEmpty( data.model.webm ) ) { if ( ! _.isUndefined( html5types.webm ) ) { delete html5types.webm; } #> <span class="setting"> <label for="video-details-webm-source" class="name">WEBM <input type="text" id="video-details-webm-source" readonly data-setting="webm" value="{{ data.model.webm }}" /> <button type="button" class="button-link remove-setting">Remove video source <# } #> <# if ( ! _.isEmpty( data.model.ogv ) ) { if ( ! _.isUndefined( html5types.ogv ) ) { delete html5types.ogv; } #> <span class="setting"> <label for="video-details-ogv-source" class="name">OGV <input type="text" id="video-details-ogv-source" readonly data-setting="ogv" value="{{ data.model.ogv }}" /> <button type="button" class="button-link remove-setting">Remove video source <# } #> <# if ( ! _.isEmpty( data.model.flv ) ) { if ( ! _.isUndefined( html5types.flv ) ) { delete html5types.flv; } #> <span class="setting"> <label for="video-details-flv-source" class="name">FLV <input type="text" id="video-details-flv-source" readonly data-setting="flv" value="{{ data.model.flv }}" /> <button type="button" class="button-link remove-setting">Remove video source <# } #> <# if ( ! _.isEmpty( html5types ) ) { #> <fieldset class="setting-group"> <legend class="name">Add alternate sources for maximum HTML5 playback <span class="setting"> <span class="button-large"> <# _.each( html5types, function (mime, type) { #> <button class="button add-media-source" data-mime="{{ mime }}">{{ type }} <# } ) #> <# } #> <# if ( ! _.isEmpty( data.model.poster ) ) { #> <span class="setting"> <label for="video-details-poster-image" class="name">Poster Image <input type="text" id="video-details-poster-image" readonly data-setting="poster" value="{{ data.model.poster }}" /> <button type="button" class="button-link remove-setting">Remove poster image <# } #> <fieldset class="setting-group"> <legend class="name">Preload <span class="setting preload"> <span class="button-group button-large" data-setting="preload"> <button class="button" value="auto">Auto <button class="button" value="metadata">Metadata <button class="button active" value="none">None <span class="setting-group"> <span class="setting checkbox-setting autoplay"> <input type="checkbox" id="video-details-autoplay" data-setting="autoplay" /> <label for="video-details-autoplay" class="checkbox-label">Autoplay <span class="setting checkbox-setting"> <input type="checkbox" id="video-details-loop" data-setting="loop" /> <label for="video-details-loop" class="checkbox-label">Loop <span class="setting" data-setting="content"> <# var content = ''; if ( ! 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