Turning creative ideas into reality is never as easy as you want it to be. Something as simple as finding the right photo can bring a project to a grinding halt. Do you know who to talk to? Do they know where it is? Do they have the latest version? And do you still have the rights to use it? After a few rounds of this asset hide-and-seek, there’s barely time left to finish the work—let alone experiment or try anything new.

This is where AI that actually understands you and your team can make all the difference. The right tools should help keep your projects moving and ensure your team’s creative energy is spent on actually bringing your ideas to life, not hunting for the content you need to get started.

Dash in Action: Simplifying
search to keep teams moving

An auto parts retailer is updating its online catalog with new stock. In the past, the creative team might have spent days digging through countless content libraries and disconnected tools looking for the assets they needed: product photos, how-to videos, descriptions, and specifications scattered across Dropbox, Canva, SharePoint, and Google Drive. But because Dropbox Dash connects to all the tools they use for work, they can now quickly find and compile the assets they need, no matter where they’re stored.

Beyond finding files, Dash’s AI universal search also understands the context of whatever you’re looking for. If someone on the retailer’s social team asks a question like “What were our top performing social ads from the past two holiday campaigns?” it can give them precise answers or insights pulled from within content—even if they don’t remember the filename or the title of a doc.

And Dash isn’t just limited to text. While updating the catalog, a member of the retailer’s web team is having a hard time finding an asset they need. They know what the asset looks like, but not where it’s stored. Luckily, Dash supports conversational queries—like “find me all the product images with a green background”—so they can search the way they think.

Now, with all the time they have back, the creative team can actually try something new: printing a physical catalog using the assets from the online store. They’ve talked about designing one for years, but never had the bandwidth until now.

You already know that the best creative work tells a compelling story—and a compelling story relies on connecting assorted ideas and concepts into a cohesive whole. But when the knowledge you need is buried within numerous platforms and information silos, it can be easy to lose the thread of the story you’re trying to tell.

For teams struggling with information overload, AI can help connect the dots by turning scattered ideas, data, and feedback into manageable insights, from concept to execution. The result: your team can spend less time figuring out what the story’s about, and more time on how it’s told.

Dash in Action: Synthesizing
details to sharpen the story

A donut chain is planning its holiday campaign. The creative brief itself is pretty short, but it references a lot of supporting documents—from lengthy guidelines around voice and tone to detailed audience research reports. It’s a ton of context to manually sift through, so the creative team uses Dash’s chat feature to summarize and ask questions about the material instead. Dash is even smart enough to pull in related content that wasn’t part of the brief—like chats, meeting transcripts, and emails—surfacing additional insights the team might not have considered.

For example, in one meeting for the holiday campaign, executives pushed for a red and green color palette. No one remembered that last year’s research found mauve and champagne pink had actually outperformed during the previous holiday campaign. But Dash did. This meant the creative team was able to recommend a data-backed approach—and get approval from executives—while avoiding last-minute redesigns.

Dash can also help with quick edits and revisions to written copy—such as shortening a lengthy Facebook post to work on Instagram, or rewriting a marketing email for a new audience. These seemingly simple tasks can actually consume a fair amount of time for the team’s copywriters. Now they can leave the laborious edits to Dash and use the time they would have otherwise spent on creative new ideas.

From succinct summaries and deeply researched answers to expertly crafted copy, Dash gave the donut chain’s creative team the help they needed to make their holiday campaign a success and bring their storytelling to life.

Creative teams know how difficult it can be to juggle multiple campaigns at a time. And with new team members coming on board at various stages of a campaign, bringing them up to speed quickly and effectively is essential to keeping the bar for quality high. Otherwise, they run the risk of creating concepts that had previously been dismissed, redoing work that’s already been done, or wasting time and resources that would better be spent elsewhere.

But when you have AI that actually understands how you and your team work, it’s a lot easier to keep everyone on the same page. By helping teams do more with their existing content and tools, teams can spend less time on onboarding, managing logistics, and keeping everyone in sync, and more time on the creative work at the heart of each campaign.

Dash in Action: Centralizing
knowledge to onboard instantly

An events agency is rebranding itself, and just about every department is involved. The marketing team is responsible for writing new copy that explains what services the agency now offers, and they’ve hired some freelancers to help. To bring the freelancers up to speed, the marketing team shares a Stack—a living workspace for teams in Dash that makes content easier to organize and share.

Think of it like a playlist, but for all the content you need for work. Inside the Stack, the marketing team has added meeting notes, idea boards, briefing docs, audience research—essentially any content the freelancers might need. Stacks are also collaborative, so the whole team can add new content or make edits. And unlike static folders, the content is always up to date. No more duplicate folders, or version control chaos; a Stack is like giving your team a shared brain.

This means that when someone new starts on a project, the marketing team can send a link to a Stack instead of a meeting invite. And the new person doesn’t need to interrupt their colleagues to ask what work has already been done; instead, they can chat with Dash—and Dash is smart enough to ground its answers in content from that Stack.

Before, it could be difficult to get everyone on the same page; now, each Stack becomes a project’s source of truth. Instead of chasing scattered knowledge or outdated versions, teams can trust Dash to keep everyone aligned and focused—not on finding what they need to do their work, but creating the work itself.