EXCLUSIVE: Amazon Offers Free DSP Face-Off for Media Buyers, Leaked Slides Show
The retail giant is offering to foot the bill for advertisers to engage in head-to-head tests between Amazon DSP and rivals.
EXCLUSIVE: The Daily Beast Expects First Annual Profit in 17-Year History
The publisher has seen revenue and headcount grow 20% and 25%, respectively, after changing ownership last April.
WPP Launches a Self-Serve Version of Its AI Platform To Court Small Biz Dollars
British advertising titan WPP is rolling out a self-serve version of WPP Open, its AI marketing platform.Â
Could the Next Hit Podcaster Be… Your CFO?
A new show from Morning Brew, hosted by its HR director, hints at a future where executives become influencers.
EXCLUSIVE: Dean Aragón to Succeed P&G’s Marc Pritchard as ANA Chair
Pritchard had advocated improved transparency and accountability in digital advertising as chair of the Association of National Advertisers since 2016
EXCLUSIVE: T-Mobile Brings Its Network Power to Fox Weather Coverage
T-Mobile becomes Fox Weather's preferred communications provider.
Kraft Heinz’s Andrea Steele on Embedding Ecommerce Into the DNA of Big CPG
The five steps to making digital change stick.
Purpose-Driven: How Lyft Balances Tech, Trust, and Human Connection
Building an AI-native organization rooted in psychological safety, critical thinking, and purposeful execution.
Inside the Closed-Door Meeting Where Marketing’s Power Players Map The Future
ADWEEK gained first-time access to a private meeting among marketing executives who collaborate to set growth targets for their sector.
EXCLUSIVE: The New York Times Launches TikTok-Inspired ‘Watch’ Tab
The vertical video feed brings short-form storytelling to the Times app as part of its multimedia evolution.
Sony’s NFL Headsets Are Already Delivering Millions in Media Value
How Sony and the NFL built a partnership that could be worth more than $50 million this season alone.
OpenAI’s Sora 2 App Surfaces Antisemitic AI Videos
Users are creating videos that reference longstanding antisemitic tropes.
Google’s Privacy Sandbox Is Officially Dead
The elimination of many remaining Privacy Sandbox APIs come six months after third-party cookies got a reprieve in Chrome.
Meta Withdraws From MRC Brand Safety Audits, Loses Accreditation Just Months After It Was Issued
The social giant no longer wishes to be audited for brand safety by the media industry's leading accreditation firm.
Can The New York Times Be the ‘Essential’ Newspaper for the Entire World?
A new subscription bundle with Le Monde, coupled with the promise of AI translation, underscore its untapped international audience.