AI is reshaping how consumers discover, evaluate, and choose brands—and if you’re not showing up in AI recommendations, you may not be showing up at all.

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Retail media networks have quickly become the new powerhouse of digital commerce. But for marketers, winning in this space isn’t just about ad placements or new technology—it’s about making smarter, data-driven decisions that connect your brand with consumers at the exact moment of intent.

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Marketing and analytics teams are under constant pressure to deliver results, but outdated segments and limited time often make it hard to make fast, accurate decisions.

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Marketers have long been told to pick a side: brand building or performance. But today’s most effective TV campaigns prove you don’t have to choose. By balancing equity and activation, TV can deliver both long-term growth and immediate results.

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CTV has become one of the fastest-growing channels in marketing—but not every campaign drives results. With tighter budgets, higher expectations and audiences spread across more screens than ever, marketers need to know what actually works and what wastes spend.

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Brand marketing drives growth—but its impact is complex and often delayed. While early signals like lifts in consideration can be tracked quickly, the ultimate success metric—sales—can take much longer to materialize. That delay makes it challenging for marketers to know if their creative, planning, and media investments are truly setting them up to win.

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Youth sports are emerging as one of the fastest-growing marketing opportunities, giving brands a unique way to connect with families, build community, and drive measurable results. As participation costs climb, parents and leagues are looking to brand partners for support—and marketers have a chance to step in with solutions that matter.

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AI is transforming marketing, but only when it’s powered by the right data. Without clean, current, and well-organized inputs, even the most advanced models can misfire, leading to missed opportunities and wasted spend. Quality data fuels smarter segmentation, personalization, and optimization at scale. But where do you start, and how do you ensure your foundation is strong enough to support meaningful AI outcomes?

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Marketers are drowning in complexity—fragmented media channels, tightening privacy rules, and data overload make it harder than ever to see what’s really driving results. The outcome? Slower decisions, wasted spend, and missed opportunities to connect with audiences.

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The batch-and-blast email era is behind us. To truly connect with consumers, marketers need to move beyond generic outreach and embrace behavior-driven strategies powered by dynamic content, real-time triggers, and intent-based messaging.

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In today’s creator and affiliate ecosystems, loyalty is a competitive edge. With rising acquisition costs and higher partner expectations, brands that lead with trust gain market share and deepen engagement. Beyond compensation, seamless payouts and streamlined workflows shape the partner experience, while friction erodes it.

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Most brands talk about loyalty—but for many, it’s just another transaction. In 2025, lasting loyalty isn’t built on discounts or points alone. It’s earned through presence, relevance, and trust that show up in every moment that matters.

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Marketers are consistently asked to deliver more value with fewer resources, and the margin for error is shrinking. According to a Gartner survey, 89% of marketers are concerned about layoffs at their companies, and 87% fear technology replacing their roles. In this environment, personalization isn’t just helpful, it’s essential for standing out and driving results.

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