Predictive Targeting That Drives Real Growth and Retention

Marketing and analytics teams are under constant pressure to deliver results, but outdated segments and limited time often make it hard to make fast, accurate decisions.

In this session, you’ll learn how leading teams use predictive data to spot high-value customers, prevent churn, and boost retention—without overcomplicating the process. Built for senior marketers and data leaders, this conversation focuses on what really matters: faster results, smarter targeting, and measurable growth.

You’ll learn:

– How to spot early signs of churn and growth potential

– Real examples of teams speeding up results and increasing ROI

– When to use prebuilt predictive models vs. customize your own

See all upcoming ADWEEK webinars.

SPONSORED BY

Speakers

Mallory Mast

Senior Manager, Product Marketing, Resonate

Mallory Mast

Senior Manager, Product Marketing, Resonate

Mallory is a data-focused marketing leader who helps brands use predictive analytics and consumer intelligence to drive smarter growth and retention. With 15+ years of experience on both the agency and client side, she’s helped brands like Microsoft, Intuit, and Purina turn data-driven insights into meaningful results.