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Off the Clock

VML's Jon Cook Finds Serenity on the Hiking Trail 

The agency network's global CEO spends his weekends in the Rocky Mountains and beyond.

jon cook and lisa cook in the Rockies
Jon and Lisa Cook spend as many summer and fall weekends as they can in the Colorado Rockies.Jon Cook
Headshot of Eva Kis
By Eva Kis
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Jon Cook spends his weeks running one of the largest agency networks in the world. But on as many weekends as the global CEO of VML can get away, Cook trades holding company duties for hiking boots and heads to the mountains.

Cook and his wife, Lisa, keep a small cabin in the woods near Estes Park, Colorado, just 15 minutes from the gates of Rocky Mountain National Park. It’s not a short trip from his home base in Kansas City — about an eight-hour drive — but when the mountains call, he answers.

“I’m really bad about taking time off.

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This story first appeared in the Oct. 7, 2025, issue of Adweek magazine. Click here to subscribe.

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Eva Kis

Eva Kis is the production editor at Adweek.

@thisiskis| [email protected]
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