Former Republica Havas CCO Launches New Agency

Tony Waissmann's 52 aims to strip out bureaucracy and make more work

Tony Waissmann, the former chief creative officer of Republica Havas, has launched a new creative agency called 52, with hubs in Miami and Buenos Aires.

52 has been operating quietly for the past six months, working with clients, which it declined to name, in technology, travel, and home appliances on a project basis. The agency also collaborates pro bono with a nonprofit focused on Alzheimerâ€™s awareness and recently completed a campaign for a U.S. battery brand marketed in Argentina, as well as TV work for a home appliance company.

Waissmann said 52 is currently developing an integrated campaign for a major Latin American tourism brand.

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