ADWEEK Introduces New Offerings During Advertising Week
A new newsletter, improved in-house studio, and franchise extensions headline ADWEEK marketing opportunities..
How Top Brands Are Driving Growth With Unified Commerce
This post was created in partnership with Shopify Key takeaways As ecommerce and physical retail converge, the path a customer takes from discovery to purchase has become a complex web [...]
Beyond Efficiency: How AI Is Rewriting the Rules of Brand Strategy
This post was created in partnership with Kantar Key takeaways As AI models grow more capable—and data volumes surge—marketers are under mounting pressure to turn raw signals into actionable insights [...]
How Zohran Mamdani’s Viral Campaign Is Rewriting the Rules of Political Advertising
The creative duo behind Zohran Mamdani's viral campaign explained why storytelling—not slogans—is reshaping advocacy.
Building a Framework for Authentic Real-Time Brand Strategy That Works
This post was created in partnership with Monks Key takeaways Real-time brand strategy is more complex than being the first to notice something and react. Putting frameworks in place so [...]
How to Keep the CMO From Becoming an Endangered Species
While the chief marketing officer (CMO) post isn’t about to disappear tomorrow, it’s impossible to ignore the mounting evidence of its steady erosion. As ADWEEK reported in August, the average [...]
What Marketers Need to Understand About Trust in the AI Age
This post was created in partnership with Chase Media Solutions Key takeaways Trust has become the most valuable currency a brand can hold. Consumers are in control, and they are [...]
Using AI to Turn Smarter Signals Into Sales
This post was created in partnership with Fetch Key takeaways Pairing verified purchase data with AI innovation can be a potent combination, helping brands and agencies plan, personalize, and stay [...]
How Brands Can Embrace and Build on Distraction Culture
This post was created in partnership with Screenvision Media Key takeaways Shrinking attention spans, multiple screens, and endless content streams have marketers exploring new ways to earn attention, remain culturally [...]
American Eagle’s CMO on Why Doing ‘Nothing’ Was the Boldest Move
More than two months after American Eagle’s campaign starring actress Sydney Sweeney ignited a national debate after some perceived it as a eugenics reference, chief marketing officer (CMO) Craig Brommers [...]
Human Storytellers Still Have an Edge in the AI Age
This post was created in partnership with Typeface Artificial intelligence is now cracking marketing’s oldest code, delivering the right message to the right person at the right time. This leap [...]
Retail Media’s Shift From Silos to Synergy
This post was created in partnership with Mirakl Ads As shoppers on digital platforms have grown savvier—and algorithms have gotten more powerful—brands and retailers are under increased pressure to deliver [...]
What Brands Can Do to Take Product Placement to the Next Level
This post was created in partnership with Ryff Brands in search of innovative ways to stand out in primetime programming are taking product placement to the next level by authentically [...]
Inside the Retail Media Playbook to Win the Future
This post was created in partnership with Best Buy Ads Retail media used to mean sponsored listings. That’s table stakes now, as the conversation has evolved to full-funnel and omnichannel [...]
Perplexity Pauses New Advertising Deals to Reassess Ambitions
The move highlights the AI search startup's monetization challenges.