Beyond Efficiency: How AI Is Rewriting the Rules of Brand Strategy
This post was created in partnership with Kantar Key takeaways As AI models grow more capable—and data volumes surge—marketers are under mounting pressure to turn raw signals into actionable insights [...]
Using AI to Turn Smarter Signals Into Sales
This post was created in partnership with FetchKey takeawaysPairing verified purchase data with AI innovation can be a potent combination, helping brands and agencies plan, personalize, and stay nimble. The [...]
Retail Media’s Shift From Silos to Synergy
This post was created in partnership with Mirakl AdsAs shoppers on digital platforms have grown savvier—and algorithms have gotten more powerful—brands and retailers are under increased pressure to deliver ads [...]
Insights, Authenticity, and the Expanding Creator Economy
This post was created in partnership with Nielsen For today’s most innovative companies, creators have become essential partners in both marketing strategy and brand storytelling. During the Cannes Lions International [...]
When Marketers Run the Machines
This post was created in partnership with LTX Studio As the digital media landscape is increasingly reshaped by AI, marketing and advertising teams are grappling with how to best utilize [...]
Keeping Up With the Speed and Velocity of Signals
This post was created in partnership with Integral Ad ScienceWith the influx of AI tools, companies now have more data signals than ever to leverage for an enhanced consumer experience. [...]
AI Is Reshaping the Marketing Funnel, From Search to Social
This post was created in partnership with Iterable Mainstream AI usage is quickly transforming consumer engagement with brands, requiring a shift from high-volume, transactional marketing to high-value, personalized relationships. During [...]