Building a Framework for Authentic Real-Time Brand Strategy That Works
This post was created in partnership with Monks Key takeaways Real-time brand strategy is more complex than being the first to notice something and react. Putting frameworks in place so [...]
How Brands Can Embrace and Build on Distraction Culture
This post was created in partnership with Screenvision Media Key takeaways Shrinking attention spans, multiple screens, and endless content streams have marketers exploring new ways to earn attention, remain culturally [...]
What Brands Can Do to Take Product Placement to the Next Level
This post was created in partnership with Ryff Brands in search of innovative ways to stand out in primetime programming are taking product placement to the next level by authentically [...]
Have Sports Fans’ Viewing Habits Changed the Ad Game for Good?
This post was created in partnership with Cadent Key takeaways The traditional linear sports broadcast is no longer the only game in town. Today, brands can leverage connected TV (CTV), [...]
Live Sports and Streaming Are Helping Brands of All Sizes Reach the Advertising Big Leagues
This post was created in partnership with Index Exchange Live sports advertising has traditionally been dominated by the top brands with the biggest budgets. But as fans shift their sports [...]
Rethink Reach to Unify Your Linear and Streaming Advertising Strategies
The post was created in partnership with Samsung Ads Media advertisers have long measured audience reach to determine how many unique viewers saw their campaign or messaging. But in today’s [...]
‘Brandformance’ Is the New Marketing Power Couple
This post was created in partnership with Teads Key takeaways Brand and performance marketing teams, long-time frenemies, have traditionally competed for C-suite love, attention, and budget. But unifying these two [...]
The New Rules of DEI
This post was created in partnership with Kantar Key takeaways DEI has gone from top priority to HR requirement to political buzzword. But for marketing teams, it’s about reaching broader [...]
Fueling Innovation Through Tension
This post was created in partnership with Inmar Key takeaways Move fast … but be intentional. Be human-first and authentic … but lean on AI. Scale up rapidly … with [...]
Capitalizing on Retail Media’s New Opportunities
This post was created in partnership with Albertsons Media Collective Key takeaways Can the rise of retail media unlock the true potential of omnichannel strategy? During an ADWEEK House Cannes [...]