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Spotify Redesigns Around Video to Counter TikTok's Dominance 

With new products, the audio company aims to be a source of music discovery

Smartphones displaying Spotifys product suite
Smartphones displaying Spotify's product suiteSpotify
Headshot of Mark Stenberg
By Mark Stenberg
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Spotify unveiled a host of new features, advertising products and tools for creators at its annual Stream On event Wednesday. The moves reflect the increasing priority the company has placed on discovery and short-form video.

Speaking to a crowd of audio creators at its Los Angeles campus, chief executive Daniel Ek shared the redesigned mobile home page that prominently displays video previews of music, podcasts and audiobooks in a clickable slideshow. 

“This marks the biggest change to Spotify since we launched mobile 10 years ago,” Ek said. “From audio to video, we’re giving you the resources to grow your audience by arming you with better tools, which means more control over your art than ever before.”

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Headshot of Mark Stenberg

Mark Stenberg

Mark Stenberg is Adweek's senior media reporter.

@markstenberg3| [email protected]
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