Get news, tips and advice from behind-the-scenes players and gain clarity about apps and platforms you know and those that could be the next big thing. Discover how brands connect with customers, generate awareness, and move customers through sales and marketing funnels on the world's biggest platforms. You’ll read about the challenges facing platform developers, such as ad blockers, digital privacy, organic reach, engagement and ever-crowded marketplaces.
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EXCLUSIVE: The Daily Beast Expects First Annual Profit in 17-Year History

The publisher has seen revenue and headcount grow 20% and 25%, respectively, after changing ownership last April.

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Advertisers Can Now See When Retail Media Ads on Meta Drive Sales

LiveRamp and Meta are working with more than 10 retailers including Albertsons and Target.

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Could the Next Hit Podcaster Be… Your CFO?

A new show from Morning Brew, hosted by its HR director, hints at a future where executives become influencers.

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EXCLUSIVE: The New York Times Launches TikTok-Inspired ‘Watch’ Tab

The vertical video feed brings short-form storytelling to the Times app as part of its multimedia evolution.

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Meta Is Testing Skippable Ads on Instagram Reels, Borrowing From YouTube’s Playbook

The social platform is not initially sharing revenue with creators.

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OpenAI’s Sora 2 App Surfaces Antisemitic AI Videos

Users are creating videos that reference longstanding antisemitic tropes.

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Can The New York Times Be the ‘Essential’ Newspaper for the Entire World?

A new subscription bundle with Le Monde, coupled with the promise of AI translation, underscore its untapped international audience.

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Grubhub to Debut First Super Bowl Ad in 2026

The commercial will mark Grubhub's first national campaign since being acquired by Marc Lore's Wonder Group in 2024.

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Yahoo, PubMatic, and Others Launch New Standard for Agentic Advertising

Twenty ad tech firms launch the Ad Context Protocol to cut costs, boost transparency, and lay the groundwork for agentic advertising.

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The Art and Science of Digital Marketing: Insights from Alex Schultz, CMO of Meta

On marketing fundamentals, measurement, and his new book Click Here.

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The Trade Desk Is Now Selling Onsite Retail Media Ads, Pitting It Against Criteo

A new deal with Koddi and Gopuff brings sponsored product ad inventory into the demand-side platform.

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For Substack, The Free Press’ Sale Is a Tenuous Victory

If the publisher leaves the platform, it could puncture a key thesis and take a chunk of revenue with it.

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CPG Advertisers Can Now Target Instacart Shoppers on TikTok

Companies can use Instacart data to inform their ad campaigns from within TikTok's ad buying interface.

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Mozilla Taps Index Exchange as First Programmatic Partner

Marketers using the new platform will be able to reach large, engaged audiences in respectful, brand-safe environments.

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Duolingo Is Building an In-House Adtech Platform 

Duolingo called ads from DSP partners as “low brow,” saying they clash with the premium experience it builds for users

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