Internal and external communication

Internal and external communication

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  Internal and External Communication RowanWagner Business Studies Baku Oxford School
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  Communication Internal • Is communication betweenmembers of the same organisation. External • Is between the organisation and other organisations or individuals.
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  Process of EffectiveCommunication
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  Medium of Communication •Is the method used to send a message, for example, a letter is a method of written communication and a meeting is a method of verbal communication
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  One-way Communication • Involvesa message which does not call or require a response.
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  Two-way Communication • Iswhen the receiver gives a response to the message and there is a discussion about it
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  Factors that asender of a message should consider • Speed • Cost • Message details • Leadership style • The receiver • Importance of a written record • Importance of feedback
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  Verbal Communication Methods •One-to-one talks/meetings • Telephone conversations • Video conferencing/Skype • Meetings and team briefings
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  Verbal Communication Advantages • Informationcan be given out quickly, such as in a large meeting. • Opportunity for two-way communication and immediate feedback. • Message is often reinforced by seeing speaker. Disadvantages • In large meeting, there is no way of telling if everyone is listening. • It can take longer to use verbal methods when feedback occurs. • Is not effective when the need for an accurate and permanent record is needed.
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  Written Communication • Businessletters • Memos/memorandum • Reports • Notices • Faxes • Text messages • Emails, tweets and social network site (chats)
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  Written Communication Advantages • Provides‘hard’ evidence of the message which can be referenced in the future. • Can be copied and sent to many people both in hard form and electronically. • It can be a very quick and cheap means of providing information to many people. Disadvantages • Direct feedback is not always possible. • It is not easy to check if the message has been received and acted upon. • The language can be difficult for some receivers to understand is it is too long or uses technical or other language not understood by all receivers.
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  Visual Communication • Films,videos, PowerPoint • Charts and diagrams • Photographs and cartoons
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  Visual Communication advantages • Informationcan be presented in a appealing and attractive way, stimulating people to read them. • They can make the written message clearer by adding charts, diagrams or pictures that help illustrate the main points. Disadvantages • There is no feedback and the send of the message may need other forms of communication to check that the message is understood. • Charts and graphs may be difficult for some people to interpret.
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  Barriers to EffectiveCommunication