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int & ext comm platform.pdf
This document discusses internal and external communication. It defines communication and lists its advantages. It explains the process of communication with a sender-receiver model. Internal communication occurs within an organization, while external communication is between an organization and outside parties. Effective communication requires considering the medium, whether it is one-way or two-way, and factors like speed and cost. Verbal, written and visual methods of communication are outlined along with their advantages and disadvantages. Barriers to effective communication are also addressed. Brief profiles of Havells India and Tata group discuss their use of internal and external communication in planning, transferring plans externally, and then reviewing internally.
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int & ext comm platform.pdf
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- 2. Definition of Communication Theexchange of thoughts, messages, or the like, as by speech, signals or writing. To express oneself in such a way that one is readily and clearly understood.
- 3. Communication Advantages Increaseproductivity. Reduce stress. Better understand what others are saying. Better understand how to get your message across. Enhance relationships. Save time and money.
- 4. Process of communication •Communication is the process of sending and receiving information among people… SENDER RECEIVER Feedback receiver sender Medium Encode Decode
- 7. Communication Internal • Is communication betweenmembers of the same organisation. External • Is between the organisation and other organisations or individuals.
- 8. Internal Communication Internalcommunications (IC) is the function responsible for effective communication or trade among participants within an organization. It is the transfer of information via channels such as: memos, intranet, publication or broadcasts, etc.
- 9. How Internal Communicationhelps? • Increased productivity • Higher probability of achieving organizational goals • Ability to approach situations, problems or crises proactively • More effective and responsive customer service. • Smarter decision-making on all levels. • Reduced day-to-day conflict between team members
- 10. Different ways ofInternal communication • Group meetings • Personnel meetings • News bulletin • Company’s internal server • Telephone messages • Company Blog
- 12. The exchange ofinformation and message between an organization and other organization groups, individual outside its formal structure. Simply we can say : Communication that takes place out side the organization is called external communication. External Communication
- 13. Channels of externalCommunication • Face to face meetings • Print and broadcast media • Pamphlets • Press conference • Annual reports and letters etc…
- 14. The goal ofexternal Communication • The goals of external communication are to facilitate cooperation with groups such as suppliers, investors, and stockholders • To present a favorable image of an organization • To promote the organization • Advertise the organization • Provides information about products and services to customers
- 17. Process of EffectiveCommunication
- 18. Medium of Communication •Is the method used to send a message, for example, a letter is a method of written communication and a meeting is a method of verbal communication
- 19. One-way Communication • Involvesa message which does not call or require a response.
- 20. Two-way Communication • Iswhen the receiver gives a response to the message and there is a discussion about it
- 21. Factors that asender of a message should consider • Speed • Cost • Message details • Leadership style • The receiver • Importance of a written record • Importance of feedback
- 22. Verbal Communication Methods •One-to-one talks/meetings • Telephone conversations • Video conferencing/Skype • Meetings and team briefings
- 23. Verbal Communication Advantages • Informationcan be given out quickly, such as in a large meeting. • Opportunity for two-way communication and immediate feedback. • Message is often reinforced by seeing speaker. Disadvantages • In large meeting, there is no way of telling if everyone is listening. • It can take longer to use verbal methods when feedback occurs. • Is not effective when the need for an accurate and permanent record is needed.
- 24. Written Communication • Businessletters • Memos/memorandum • Reports • Notices • Faxes • Text messages • Emails, tweets and social network site (chats)
- 25. Written Communication Advantages • Provides‘hard’ evidence of the message which can be referenced in the future. • Can be copied and sent to many people both in hard form and electronically. • It can be a very quick and cheap means of providing information to many people. Disadvantages • Direct feedback is not always possible. • It is not easy to check if the message has been received and acted upon. • The language can be difficult for some receivers to understand is it is too long or uses technical or other language not understood by all receivers.
- 26. Visual Communication • Films,videos, PowerPoint • Charts and diagrams • Photographs and cartoons
- 27. Visual Communication advantages • Informationcan be presented in a appealing and attractive way, stimulating people to read them. • They can make the written message clearer by adding charts, diagrams or pictures that help illustrate the main points. Disadvantages • There is no feedback and the send of the message may need other forms of communication to check that the message is understood. • Charts and graphs may be difficult for some people to interpret.
- 29. Barriers to EffectiveCommunication
- 31. Brief about havells Havellsindia ltd is one of the largest electrical company of India . It was founded in 1958 by Mr.Qimat rai gupta . He had a simple principle that if your mind can conceive it, and your heart can believe it, then you can achieve it . He started his journey with Rs 10,000 and left behind a 17,000 crore empire.
- 32. The type ofcommunication the company follows • It is clearly know that internal as well as external communication is important, but it is up to the company that which one of these two they strongly follow. • Havells India ltd has grown a lot from the time it started but the main reason behind its growth is the strong internal communication the company has.
- 33. The working ofthe company internal communication planning Branch meeting Product head meeting Team meeting
- 34. External communication All theplans and the targets then are transffered to the external enviornment. Distributors Retailers Local shops
- 35. Internal communication Then finallyat the end again internal communication is used Review meeting Corrections Implementation
- 37. Brief about Tata Tatais an Indian multinational conglomerate holding company headquartered in Mumbai, Maharashtra, India. It was founded by jamsetji tata in 1867. It gained popularity after purchasing several global companies after jamsetji tata Ratan tata took this company to new heights.
- 38. Type of communicationthat the company follows • Tata like any other company uses internal as well as external communication. • It is a diverse company and manufactures various goods ex-salt, cars , steel etc. The most commonly used method by this company is internal communication method.
- 39. The working ofthe company internal communication planning Branch meeting Product head meeting Team meeting
- 40. External communication All theplans and the targets then are transffered to the external enviornment. Distributors Retailers Local shops
- 41. Internal communication Then finallyat the end again internal communication is used Review meeting Corrections Implementation
- 42.