External communication

External communication

• 1.
  Presented By: Fatima Kausar Roll no 0006 Section “ A” Presented To: Sir G.M BUTT
• 2.
  The exchange ofinformation and message between an organization and other organization groups, individual outside its formal structure. Simply we can say : Communication that takes place out side the organization is called external communication.
• 3.
   A company addresses the outside world for its own benefit.  Customers and suppliers are in regular communication with company.  Here, the company usually uses formal channels such as press releases, advertisements and product orders.  Since the company wants to control its image and its ability to maintain good relationships, this kind of communication is almost always formal and controlled.  External communication is about building the company's image through its relationships.
• 4.
   External communication’s main expression is through public relations, media relations, marketing and advertising.  Successful businesses utilize effective external business communication to accomplish the company’s goals and mission.
• 5.
   Face to face meetings  Print and broadcast media  Pamphlets  Press conference  Annual reports and letters etc…
• 6.
   The goals of external communication are to facilitate cooperation with groups such as suppliers, investors, and stockholders  To present a favorable image of an organization  To promote the organization  Advertise the organization  Provides information about products and services to customers
• 7.
   Thank you…..