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Internal and external
Internal communication refers to the exchange of information within an organization and helps to increase productivity, achieve organizational goals, approach problems proactively, and improve customer service and decision-making. It occurs through various channels like memos, intranet, publications, meetings, and telephone. External communication is the exchange of information between an organization and outside groups, and its goals are to facilitate cooperation, present a favorable image, promote the organization, advertise to customers, and provide information about products and services. Channels for external communication include print/broadcast media, pamphlets, press conferences, annual reports, and meetings.
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Internal and external
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- 2. DEFINATION “Internal communication isthe life blood of each and every organization.”
- 3. Internal communications(IC) is the function responsible for effective communication or trade among participants within an organization. It is the transfer of information via channels such as: memos, intranet, publication or broadcasts, etc.
- 4. How Internal Communication helps? Increased productivity Higher probability of achieving organizational goals Ability to approach situations, problems or crises proactively More effective and responsive customer service. Smarter decision-making on all levels. Reduced day-to-day conflict between team members
- 5. Diff ways ofInternal communication Group meetings Personnel meetings News bulletin Company’s internal server Telephone messages Company Blog
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- 7. EXTERNAL COMMUNICATION The exchange ofinformation and message between an organization and other organization groups, individual outside its formal structure. Simply we can say : Communication that takes place out side the organization is called external communication.
- 8. Channels of external Communication Face to face meetings Print and broadcast media Pamphlets Press conference Annual reports and letters etc…
- 9. The goal ofexternal Communication The goals of external communication are to facilitate cooperation with groups such as suppliers, investors, and stockholders To present a favorable image of an organization To promote the organization Advertise the organization Provides information about products and services to customers
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