Social Engineering and its 
importance in Penetration Testing
Agenda for Social Engineering: 
• What is Social Engineering (SE) ? 
• Fundamental principals guiding the success of SE 
• Case Study Demonstration 
• Macroexpressions & Body Language 
• Microexpressions 
• Importance of SE during Audit or SE PenTesting 
• Counter Measures for SE
What is Social Engineering? 
“Act of influencing a person to take action that may or may not be in target’s 
interest” 
Good Social Engineers: 
Parents, 
Doctors, 
Criminal Psychologists, 
Negotiators, 
Salespersons, 
Diplomats, 
Whistle-blowers, 
Magicians 
Bad Social Engineers: 
Fraudsters, 
Confidence tricksters 
Malicious Insiders, 
Espionage Agents, 
Double-Agents, 
Blackmailers, 
Human Traffickers, 
Terrorists
Fundamental principals guiding the success of SE 
Reciprocation: 
We are hard-wired to respond to a favour, often not in direct proportion to 
the size of the favour done to us. 
Commitment and Consistency: 
Once we have made a choice or taken a stand, we will encounter 
personal and inter-personal pressures to behave consistently with that 
commitment. 
Social Proof: 
One means we use to determine what is correct is to find out what 
other people think is correct. The principle applies especially to the 
way we decide what constitutes correct behaviour. 
Liking: As a rule, we prefer to say yes to the requests of someone we 
know and like 
Authority: The real culprit is our inability to resist the psychological power 
wielded by the person in authority. 
The influence of the scarcity principle in determining the worth of an 
item. 
Scarcity:
Examples
Examples (contd…)
Case Study: Reliance Canteen episode 
Objective 
During our graduation days, we planned have food from the canteen without 
paying huge bills when our friend group grew large in size. 
The Opportunity 
Those days, Reliance had launched an offer that enabled you to talk free between 
2 sims if you buy them. 
The SE Attack 
We gave the 2 sims to canteen serving boy for having him to talk “as much as he 
desires” to his village. We made an understanding that whenever our friend circle was 
visiting canteen, he will bring extra samosas or cold drinks without charging us extra 
on them. 
The Effect 
We used to get almost double the food for the price of few items or the half of the 
price. This went on un-noticed for 7-8 months after which the plan failed.
Case Study: Analysis 
• Why did the plan work? 
• What could have caused failure of plan after 7-8 months? 
• What could have happened if we were caught earlier ?
Macro-expressions / Body language 
Macro-expression / Body language is a form of mental and physical ability of human 
non-verbal communication, which consists of body posture, gestures, facial expressions, 
and eye movements. Humans send and interpret such signals almost entirely 
subconsciously. 
Communication consists of : 
• 7% of what we say 
• 38% vocal(tone, accent, dialect) 
• 55% Non Verbal 
Non Verbal behaviour is depicted fundamentally by some body parts and how 
they act: 
• Feet/Legs (Most Accurate) 
• Torso 
• Hands 
• Neck 
• Mouth 
• Face (Least Accurate)
Macro-expressions :An Analysis
Pop Quiz: Identify this expression?
Micro-expressions 
A micro-expression is a brief, involuntary facial expression shown on the face of humans 
according to emotions experienced. 
Characteristics of micro-expressions: 
• They are very brief in duration, lasting only 1/25 to 1/15 of a second. 
• Highly Accurate in depicting the "actual" thought of the person. 
• Almost involuntary reflexes barely felt by the subject 
• Express the seven universal emotions: disgust, anger, fear, sadness, happiness, 
surprise, and contempt 
• It is difficult to hide micro-expression reactions
Puppy Dog Eyes Expression 
With whom you’d rather share your biscuit with?? 
Can you give me a 
biscuit? Please…… 
May I join in too? 
Please…… 
Where is MY biscuit? 
GIVE IT TO ME NOW !! Or else……. 
Animals too…..are able to Social engineer us successfully !! 
Social Engineering Trends : At a Glance
Social Engineering Trends : At a Glance
Importance of Social engineering during Security 
Audits and PenTesting exercise
Controlling your Micro & Macro expressions during Audit 
If you are stuck during conducting a social engineering exercise, the following 
tips might help for successfully carrying out testing: 
• On confronting an anti social or angry person; frown a bit and tilt your head by 
relaxing your shoulders. This indicates you are interested to hear him/her out and are 
not confronting directly. 
• Enter with a sad expression, the subject will involuntary feel sympathetic for you 
and will offer to help in most cases. 
• A friendly and warm reception always has higher chances of information retrieval 
than a rash or unfriendly behavior 
• Do everything in confidence even you know you are trapped. 
• Dress up nicely (as per occasion) and walk in short sure steps. It gives an impression 
of authority and people are much likely to yield under this charismatic effect.
Counter Measures for Social Engineering 
Source: www.hackers5.com
Food for thought…….
Food for thought…….
Recent News: 
• http://www.bbc.com/news/entertainment-arts-29017642c 
• http://fortune.com/2014/09/18/tim-cook-apple-sells-security-google- 
sells-you 
• http://en.wikipedia.org/wiki/Criticism_of_Apple_Inc.#Collabora 
tion_with_the_NSA
Must Have Resources 
• Social Engineering: The Art of Human Hacking by Christopher Hadnagy 
• The Art of Deception: Controlling the Human Element of Security by Kevin Mitnick 
• Influence: The Psychology of Persuasion by Robert B. Cialdini 
Links 
• Video: Nonverbal Human Hacking Derbycon 2012 
http://www.irongeek.com/i.php?page=videos/derbycon2/2-1-2-chris-hadnagy-nonverbal- 
human-hacking 
• Body Language – Expressions on Google Android App Store: 
https://play.google.com/store/apps/details?id=com.Mazuzu.ExpressionTraining&hl=en
Golden rule for thwarting social 
engineering attacks 
TRUST, BUT VERIFY
After All………
THANK YOU !!! 
Presented By: 
Manasdeep
Questions ?

Social Engineering and importance in pentesting null OWASP G4H september meet

  • 1.
    Social Engineering andits importance in Penetration Testing
  • 2.
    Agenda for SocialEngineering: • What is Social Engineering (SE) ? • Fundamental principals guiding the success of SE • Case Study Demonstration • Macroexpressions & Body Language • Microexpressions • Importance of SE during Audit or SE PenTesting • Counter Measures for SE
  • 3.
    What is SocialEngineering? “Act of influencing a person to take action that may or may not be in target’s interest” Good Social Engineers: Parents, Doctors, Criminal Psychologists, Negotiators, Salespersons, Diplomats, Whistle-blowers, Magicians Bad Social Engineers: Fraudsters, Confidence tricksters Malicious Insiders, Espionage Agents, Double-Agents, Blackmailers, Human Traffickers, Terrorists
  • 4.
    Fundamental principals guidingthe success of SE Reciprocation: We are hard-wired to respond to a favour, often not in direct proportion to the size of the favour done to us. Commitment and Consistency: Once we have made a choice or taken a stand, we will encounter personal and inter-personal pressures to behave consistently with that commitment. Social Proof: One means we use to determine what is correct is to find out what other people think is correct. The principle applies especially to the way we decide what constitutes correct behaviour. Liking: As a rule, we prefer to say yes to the requests of someone we know and like Authority: The real culprit is our inability to resist the psychological power wielded by the person in authority. The influence of the scarcity principle in determining the worth of an item. Scarcity:
  • 5.
  • 6.
  • 7.
    Case Study: RelianceCanteen episode Objective During our graduation days, we planned have food from the canteen without paying huge bills when our friend group grew large in size. The Opportunity Those days, Reliance had launched an offer that enabled you to talk free between 2 sims if you buy them. The SE Attack We gave the 2 sims to canteen serving boy for having him to talk “as much as he desires” to his village. We made an understanding that whenever our friend circle was visiting canteen, he will bring extra samosas or cold drinks without charging us extra on them. The Effect We used to get almost double the food for the price of few items or the half of the price. This went on un-noticed for 7-8 months after which the plan failed.
  • 8.
    Case Study: Analysis • Why did the plan work? • What could have caused failure of plan after 7-8 months? • What could have happened if we were caught earlier ?
  • 9.
    Macro-expressions / Bodylanguage Macro-expression / Body language is a form of mental and physical ability of human non-verbal communication, which consists of body posture, gestures, facial expressions, and eye movements. Humans send and interpret such signals almost entirely subconsciously. Communication consists of : • 7% of what we say • 38% vocal(tone, accent, dialect) • 55% Non Verbal Non Verbal behaviour is depicted fundamentally by some body parts and how they act: • Feet/Legs (Most Accurate) • Torso • Hands • Neck • Mouth • Face (Least Accurate)
  • 10.
  • 11.
    Pop Quiz: Identifythis expression?
  • 12.
    Micro-expressions A micro-expressionis a brief, involuntary facial expression shown on the face of humans according to emotions experienced. Characteristics of micro-expressions: • They are very brief in duration, lasting only 1/25 to 1/15 of a second. • Highly Accurate in depicting the "actual" thought of the person. • Almost involuntary reflexes barely felt by the subject • Express the seven universal emotions: disgust, anger, fear, sadness, happiness, surprise, and contempt • It is difficult to hide micro-expression reactions
  • 13.
    Puppy Dog EyesExpression With whom you’d rather share your biscuit with?? Can you give me a biscuit? Please…… May I join in too? Please…… Where is MY biscuit? GIVE IT TO ME NOW !! Or else……. Animals too…..are able to Social engineer us successfully !! 
  • 14.
  • 15.
  • 16.
    Importance of Socialengineering during Security Audits and PenTesting exercise
  • 17.
    Controlling your Micro& Macro expressions during Audit If you are stuck during conducting a social engineering exercise, the following tips might help for successfully carrying out testing: • On confronting an anti social or angry person; frown a bit and tilt your head by relaxing your shoulders. This indicates you are interested to hear him/her out and are not confronting directly. • Enter with a sad expression, the subject will involuntary feel sympathetic for you and will offer to help in most cases. • A friendly and warm reception always has higher chances of information retrieval than a rash or unfriendly behavior • Do everything in confidence even you know you are trapped. • Dress up nicely (as per occasion) and walk in short sure steps. It gives an impression of authority and people are much likely to yield under this charismatic effect.
  • 18.
    Counter Measures forSocial Engineering Source: www.hackers5.com
  • 19.
  • 20.
  • 21.
    Recent News: •http://www.bbc.com/news/entertainment-arts-29017642c • http://fortune.com/2014/09/18/tim-cook-apple-sells-security-google- sells-you • http://en.wikipedia.org/wiki/Criticism_of_Apple_Inc.#Collabora tion_with_the_NSA
  • 22.
    Must Have Resources • Social Engineering: The Art of Human Hacking by Christopher Hadnagy • The Art of Deception: Controlling the Human Element of Security by Kevin Mitnick • Influence: The Psychology of Persuasion by Robert B. Cialdini Links • Video: Nonverbal Human Hacking Derbycon 2012 http://www.irongeek.com/i.php?page=videos/derbycon2/2-1-2-chris-hadnagy-nonverbal- human-hacking • Body Language – Expressions on Google Android App Store: https://play.google.com/store/apps/details?id=com.Mazuzu.ExpressionTraining&hl=en
  • 23.
    Golden rule forthwarting social engineering attacks TRUST, BUT VERIFY
  • 24.
  • 25.
    THANK YOU !!! Presented By: Manasdeep
  • 26.