Downloaded 13 times
More Related Content
Similar to Public Relation (PR)
Public Relation (PR)
- 1.
- 2. What is PR? Thepractice of managing the communication between an organization and its publics
- 3. histoRy of PR AncientGreeks had a word for it: Sematikos: to signify or to mean It’s how to get people to believe things and do things A pretty good definition of public relations This approach has been used for thousands of years
- 4.
- 5. lee’s PR PRinciPles 1.Tell the truth 2. Provide accurate facts 3. The public relations director must have access to top management and must be able to influence decisions
- 6. Lee’s definition ofPR Public relations means the actual relationship of the company to the people and that relationship involves more than talk. The company must act by performing good deeds.
- 7. institute of PubLic ReLations,usa “Public Relations is the deliberate, planned and sustained effort to establish and maintain mutual understanding between on organization and its publics.”
- 8. HeRbeRt M. baus“Public Relationsis a combination of philosophy, sociology, economics, language, psychology, journalism, communication and other knowledges into a system of human understanding."
- 9. JoHn W. HiLL “TheManagement function which gives the same organized and careful attention to the asset of goodwill as is given to any other major asset of business.”
- 10. foRtune (Magazine)“Good performance, publicity appreciated becauseadequately communicated.”
- 11. Charles PlaCkard “Merely human decency whichflows from a good heart.”
- 12.
- 13. Bernays’ “Crystallizing PuBliC OPiniOn”To interpretthe client to the public, which means promoting the client To interpret the public to the client, which means operating the company in such a way as to gain the approval of the public
- 14. Other Bernays COnCePts 1.Public relations is a public service 2. Public relations should promote new ideas and progress 3. Public relations should build a public conscience
- 15. hOw Pr isdifferent frOm advertising Advertising is the nonpersonal communication of information usually paid for and usually persuasive in nature about products, services or ideas by identified sponsors through the various media. PR is also the nonpersonal communication of information
- 16. NoNpersoNal commuNicatioN ofNoNpersoNalcommuNicatioN of iNformatioNiNformatioN PR is also the nonpersonal communication of information That information is slanted in favor of the client, just like advertising However, unlike advertising the information doesn’t necessarily have to be substantiated
- 17. …usually paid for… Advertisingmust pay for its placement in the media PR does its best not to pay for placement Writes “news” articles and feature stories called news releases promoting the client and tries to get them published Puts on staged publicity events in hopes the media will cover them
- 18. …about products, servicesor ideas… PR can be about products, services or ideas Can also be about companies or people Entertainers Politicians Wanna be’s
- 19. …ideNtified spoNsors… Advertising hasto identify the sponsor PR tries to avoid identifying who’s paying for the output Leave it out Disguise it
- 20.