HOW PUBLIC RELATIONS HELPS TO INITIATE NEW DEVELOPMENT FRONTIERS AT THE WORK PLACE .ppt

HOW PUBLIC RELATIONS HELPS TO INITIATE NEW DEVELOPMENT FRONTIERS AT THE WORK PLACE .ppt

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  PUBLIC RELATIONS NEW DEVELOPMENT •ABBY ETIQUETTE AND CAREER PURSUIT 1
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  2 What is PR •is a form of communication; • Consists all communications with all the people with whom an organisation has contacts • It is about creating understanding through knowledge and this often involves change. • Is far bigger than marketing or advertising • Concerns any organisation • Exists whether we like or not
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  3 What is PR. Itis the planned and sustained effort to establish and maintain goodwill and mutual understanding between an Organization and its Publics’.(Institute of PR,British) Publics Those groups of people, internally and externally with whom an Organization communicates Ex. Identify the publics of government
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  What is PR? •Defining PR as creating a favorable image or favourable climate of opinion is a false concept. Why? • Image can only be what is in peoples mind. • There several kinds of Image: 4
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  Kinds of image 1.TheMirror Image- people in an organisation believe to be the impression outsiders have of the Organisation. • May be an illusion bred on wishful thinking. • Based on ‘everybody loves us’ fantasies 5
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  Kinds of image 2.CurrentImage- • One held by people outside the organization. • May be based on experience or on poor information and understanding. • Depends on how people know you. 3.The wish image • The desired image. • The one management wishes to achieve. Applies mostly to something new. 6
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  4.The corporate Image •The Image of the Organisation itself rather than of the products or services. • Made up of company history, financial success and stability • quality of production, industrial relations and reputation as an employer, social responsibility and research record. • Important in financial PR. 5. Multiple image 6.Good and bad Image 7
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  Some origin ofmodern PR. • Public relations techniques were applied in many developing countries in order to initiate change e.g. in Europe and America • In 1809, the British treasury appointed a press spokesman. • IN 1854 the post office in its annual report ,declared the necessity of explaining its services tom the public 8
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  Development of communicationmedia • In parallel with the rise of public relations ,has been the development of the means of communication. • In recent years we have enjoyed so many new ways of communicating • It has become both easier and necessary to explain and create understanding about so many topics. • With the new communications techniques the work of a PR person has become more challenging. • They have to work very hard to counter any misinformation. 9
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  • Internet • Hasbecome a valuable media asset for PR messages. • Supplements a wide variety of PR tools • Has given rise to a new type of press release designed to be posted on an online portal. • Has expanded the overall reach of publicity on a global scale. Publicity • Is a tool of PR • Is a technique for disseminating information e.g. • about products ,services and anything else aimed at increasing public brand or name recognition 10
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  Code of ethicsfor PR Practitioners • Core values • Advocacy; • Honesty; • Expertise; • Independence; • loyalty • Fairness 11
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  Professional standards • Freeflow of information • Competition • Disclosure of information • Safeguarding confidences, conflicts of interest • Enhancing the Proffession 12
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  Challenges PRO faces -dealingwith a system of disjointed media -continued education and involvement in web. -Becoming transparent in an industry that is not typically for such. What other challenges do PR Practitioners face? 13