The Principles of Design
              Autumn Rhythm (Number 30) (1950) Jackson Pollock
The Principles of Design
Ways to combine the elements of art to make a
         more powerful composition
The Principles of Design
Ways to combine the elements of art to make a
         more powerful composition

                  Emphasis
The Principles of Design
Ways to combine the elements of art to make a
         more powerful composition

                  Emphasis
                   Balance
The Principles of Design
Ways to combine the elements of art to make a
         more powerful composition

                  Emphasis
                   Balance
                    Unity
The Principles of Design
Ways to combine the elements of art to make a
         more powerful composition

                  Emphasis
                   Balance
                    Unity
                  Contrast
The Principles of Design
Ways to combine the elements of art to make a
         more powerful composition

                 Emphasis
                  Balance
                   Unity
                 Contrast
             Movement/Rhythm
The Principles of Design
Ways to combine the elements of art to make a
         more powerful composition

                  Emphasis
                   Balance
                    Unity
                  Contrast
             Movement/Rhythm
             Pattern/Repetition
EMPHASIS
or Focal Point
The emphasis, or focal
point, is the area of the
artwork to which the eye
is first drawn.

Artists create focal points
through myriad
methods, including the
use of color or contrast.

                              La Paysan (1891) Paul Cézanne
BALANCE
Balance is a sense of
visual stability within a
piece of art.
symmetrical balance
(mirror image)
 asymmetrical balance
(placing similar or
opposite size/weight/
color objects to balance
each other out)
                            Festival de las flores (1925) Diego Rivera
Symmetrical Balance
                Campbell’s Soup Cans (1962) Andy Warhol
Asymmetrical Balance
                       Blue II (1961) Joan Miro
UNITY
Unity occurs when all of
the elements work
together to make a well-
balanced whole. In other
words, the individual
elements support the
overall theme/object of
the work.
                     Seated Figure with Hat (1967) Richard Diebenkorn
In a successful painting everything is integral… all the parts
 belong to the whole. If you remove an aspect or element you
                 are removing its wholeness.

                                     - Richard Diebenkorn
CONTRAST
Most often, people think
of contrast as pertaining
to value (the range of
light and dark) in
artwork. However,
contrast can also be
created using color,
shape, or any other
element that provides a
sense of visual discord.
                       Girl With a Peal Earring (1665) Johannes Vermeer
MOVEMENT
Movement can be a
literal representation, or
implied through
repetition of shape
(rhythm) or the
alternation of lights and
darks. 



                             The Scream (1893-1910) Edvard Munch
PATTERN/
REPETITION
An element (color, shape,
form, etc.) that occurs
over and over in a piece
of art.
It is more visually
appealing to vary the
repetition to some
degree.

                            Metamorphosis II (1940) M.C. Escher
Using the Principles of Design in
       Visual Compositions

Keeping in mind the basic elements of art and how
they fit together using design principles can help you
construct a more aesthetically pleasing work of art.

However, these are not hard and fast rules – there is
always room for experimentation!

   Creativity is allowing yourself to make mistakes. Art is
      knowing which ones to keep. - Scott Adams
The Principles
✤    Emphasis
✤     Balance
✤      Unity
✤    Contrast
✤   Movement/
      Rhythm
✤    Pattern/
    Repetition
                               Starry Night (1889) Vincent van Gogh

For the next 10-15 minutes, analyze this work of art in
           terms of the principles you see.

Principles of Design

  • 1.
    The Principles ofDesign Autumn Rhythm (Number 30) (1950) Jackson Pollock
  • 2.
    The Principles ofDesign Ways to combine the elements of art to make a more powerful composition
  • 3.
    The Principles ofDesign Ways to combine the elements of art to make a more powerful composition Emphasis
  • 4.
    The Principles ofDesign Ways to combine the elements of art to make a more powerful composition Emphasis Balance
  • 5.
    The Principles ofDesign Ways to combine the elements of art to make a more powerful composition Emphasis Balance Unity
  • 6.
    The Principles ofDesign Ways to combine the elements of art to make a more powerful composition Emphasis Balance Unity Contrast
  • 7.
    The Principles ofDesign Ways to combine the elements of art to make a more powerful composition Emphasis Balance Unity Contrast Movement/Rhythm
  • 8.
    The Principles ofDesign Ways to combine the elements of art to make a more powerful composition Emphasis Balance Unity Contrast Movement/Rhythm Pattern/Repetition
  • 9.
    EMPHASIS or Focal Point Theemphasis, or focal point, is the area of the artwork to which the eye is first drawn. Artists create focal points through myriad methods, including the use of color or contrast. La Paysan (1891) Paul Cézanne
  • 10.
    BALANCE Balance is asense of visual stability within a piece of art. symmetrical balance (mirror image) asymmetrical balance (placing similar or opposite size/weight/ color objects to balance each other out) Festival de las flores (1925) Diego Rivera
  • 11.
    Symmetrical Balance Campbell’s Soup Cans (1962) Andy Warhol
  • 12.
    Asymmetrical Balance Blue II (1961) Joan Miro
  • 13.
    UNITY Unity occurs whenall of the elements work together to make a well- balanced whole. In other words, the individual elements support the overall theme/object of the work. Seated Figure with Hat (1967) Richard Diebenkorn
  • 14.
    In a successfulpainting everything is integral… all the parts belong to the whole. If you remove an aspect or element you are removing its wholeness. - Richard Diebenkorn
  • 15.
    CONTRAST Most often, peoplethink of contrast as pertaining to value (the range of light and dark) in artwork. However, contrast can also be created using color, shape, or any other element that provides a sense of visual discord. Girl With a Peal Earring (1665) Johannes Vermeer
  • 16.
    MOVEMENT Movement can bea literal representation, or implied through repetition of shape (rhythm) or the alternation of lights and darks.  The Scream (1893-1910) Edvard Munch
  • 17.
    PATTERN/ REPETITION An element (color,shape, form, etc.) that occurs over and over in a piece of art. It is more visually appealing to vary the repetition to some degree. Metamorphosis II (1940) M.C. Escher
  • 18.
    Using the Principlesof Design in Visual Compositions Keeping in mind the basic elements of art and how they fit together using design principles can help you construct a more aesthetically pleasing work of art. However, these are not hard and fast rules – there is always room for experimentation! Creativity is allowing yourself to make mistakes. Art is knowing which ones to keep. - Scott Adams
  • 19.
    The Principles ✤ Emphasis ✤ Balance ✤ Unity ✤ Contrast ✤ Movement/ Rhythm ✤ Pattern/ Repetition Starry Night (1889) Vincent van Gogh For the next 10-15 minutes, analyze this work of art in terms of the principles you see.