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TWIST: Using HumanKind tools in my personal life
The document discusses the application of marketing tools in both professional and personal life, suggesting that insights used for client success can also enhance personal experiences. It presents a framework for understanding various participation styles and motivational stages that people undergo in their lives. Additionally, it highlights the importance of purpose and participation in creating meaningful interactions and experiences.
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TWIST: Using HumanKind tools in my personal life
- 1. HumanKind THE WAY ISEE THINGS Friday, July 12, 13
- 2. Everyday we utilizetools to help sell ideas to clients. Grounded in research, meticulously laid out to provide insights in what will help clients succeed as marketers. Why stop at work? Friday, July 12, 13
- 3. What if they helped us in life? Friday,July 12, 13
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- 5. THIS ... just became Friday,July 12, 13
- 6. If we areable to make these tools work in our personal life as well as they do for our clients, we further prove we’ve been able to create HumanKind Friday, July 12, 13
- 7. Through the toolsof Leo Burnett. My Life Friday, July 12, 13
- 8. Not Carol Foleyapproved. This is merely my interpretation to adapt to our tools. Caution Friday, July 12, 13
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- 17. Participation Tool: Insight intojourneys by category Friday, July 12, 13
- 18. Some of the most important journeys include whatshall we call THIS? Friday, July 12, 13
- 19. BE#INSPIRED# EDUCATE# ACT#WAIT# EXPERIENCE# REFLECT# Not all motivational stages occur to the same degree. PREPARE# SOLOSOCIAL BE INSPIRED ANTICIPATE REALIZE A DREAM LEARN GET COMFORTABLE MOMENT OF TRUTH SIFT & SORT BUY BE PROACTIVE BE IMPULSIVE IMPRESS BE POWERFUL 1%# 16%# 19%# 17%# 6%# 8%# 2%# 8%# 8%# 4%# 9%# 2%# Friday, July 12, 13
- 20. BE#INSPIRED# EDUCATE# ACT#WAIT# EXPERIENCE# REFLECT# Not all motivational stages occur to the same degree. PREPARE# SOLOSOCIAL BE INSPIRED ANTICIPATE REALIZE A DREAM LEARN GET COMFORTABLE MOMENT OF TRUTH SIFT & SORT BUY BE PROACTIVE BE IMPULSIVE IMPRESS BE POWERFUL 1%# 16%# 19%# 17%# 6%# 8%# 2%# 8%# 8%# 4%# 9%# 2%# “We’re pregnant - What shall we call him?” Friday, July 12, 13
- 21. BE#INSPIRED# EDUCATE# ACT#WAIT# EXPERIENCE# REFLECT# Not all motivational stages occur to the same degree. PREPARE# SOLOSOCIAL BE INSPIRED ANTICIPATE REALIZE A DREAM LEARN GET COMFORTABLE MOMENT OF TRUTH SIFT & SORT BUY BE PROACTIVE BE IMPULSIVE IMPRESS BE POWERFUL 1%# 16%# 19%# 17%# 6%# 8%# 2%# 8%# 8%# 4%# 9%# 2%# “We’re pregnant - What shall we call him?” “No really what should we call him?” Friday, July 12, 13
- 22. BE#INSPIRED# EDUCATE# ACT#WAIT# EXPERIENCE# REFLECT# Not all motivational stages occur to the same degree. PREPARE# SOLOSOCIAL BE INSPIRED ANTICIPATE REALIZE A DREAM LEARN GET COMFORTABLE MOMENT OF TRUTH SIFT & SORT BUY BE PROACTIVE BE IMPULSIVE IMPRESS BE POWERFUL 1%# 16%# 19%# 17%# 6%# 8%# 2%# 8%# 8%# 4%# 9%# 2%# “We’re pregnant - What shall we call him?” “No really what should we call him?” “Do we love it?” Friday, July 12, 13
- 23. BE#INSPIRED# EDUCATE# ACT#WAIT# EXPERIENCE# REFLECT# Not all motivational stages occur to the same degree. PREPARE# SOLOSOCIAL BE INSPIRED ANTICIPATE REALIZE A DREAM LEARN GET COMFORTABLE MOMENT OF TRUTH SIFT & SORT BUY BE PROACTIVE BE IMPULSIVE IMPRESS BE POWERFUL 1%# 16%# 19%# 17%# 6%# 8%# 2%# 8%# 8%# 4%# 9%# 2%# “We’re pregnant - What shall we call him?” “No really what should we call him?” “Will everyone be called that?” “Do we love it?” Friday, July 12, 13
- 24. BE#INSPIRED# EDUCATE# ACT#WAIT# EXPERIENCE# REFLECT# Not all motivational stages occur to the same degree. PREPARE# SOLOSOCIAL BE INSPIRED ANTICIPATE REALIZE A DREAM LEARN GET COMFORTABLE MOMENT OF TRUTH SIFT & SORT BUY BE PROACTIVE BE IMPULSIVE IMPRESS BE POWERFUL 1%# 16%# 19%# 17%# 6%# 8%# 2%# 8%# 8%# 4%# 9%# 2%# “We’re pregnant - What shall we call him?” “No really what should we call him?” “Will everyone be called that?” “Do we love it?” “What about these?” Friday, July 12, 13
- 25. BE#INSPIRED# EDUCATE# ACT#WAIT# EXPERIENCE# REFLECT# Not all motivational stages occur to the same degree. PREPARE# SOLOSOCIAL BE INSPIRED ANTICIPATE REALIZE A DREAM LEARN GET COMFORTABLE MOMENT OF TRUTH SIFT & SORT BUY BE PROACTIVE BE IMPULSIVE IMPRESS BE POWERFUL 1%# 16%# 19%# 17%# 6%# 8%# 2%# 8%# 8%# 4%# 9%# 2%# “We’re pregnant - What shall we call him?” “No really what should we call him?” “Will everyone be called that?” “Do we love it?” “What about these?” “Rafferty” Friday, July 12, 13
- 26. BE#INSPIRED# EDUCATE# ACT#WAIT# EXPERIENCE# REFLECT# Not all motivational stages occur to the same degree. PREPARE# SOLOSOCIAL BE INSPIRED ANTICIPATE REALIZE A DREAM LEARN GET COMFORTABLE MOMENT OF TRUTH SIFT & SORT BUY BE PROACTIVE BE IMPULSIVE IMPRESS BE POWERFUL 1%# 16%# 19%# 17%# 6%# 8%# 2%# 8%# 8%# 4%# 9%# 2%# “We’re pregnant - What shall we call him?” “No really what should we call him?” “Will everyone be called that?” “Do we love it?” “What about these?” “Rafferty” “It’s time” Friday, July 12, 13
- 27. BE#INSPIRED# EDUCATE# ACT#WAIT# EXPERIENCE# REFLECT# Not all motivational stages occur to the same degree. PREPARE# SOLOSOCIAL BE INSPIRED ANTICIPATE REALIZE A DREAM LEARN GET COMFORTABLE MOMENT OF TRUTH SIFT & SORT BUY BE PROACTIVE BE IMPULSIVE IMPRESS BE POWERFUL 1%# 16%# 19%# 17%# 6%# 8%# 2%# 8%# 8%# 4%# 9%# 2%# “We’re pregnant - What shall we call him?” “No really what should we call him?” “Will everyone be called that?” “Do we love it?” “What about these?” “Rafferty” “It’s time” “Welcome Rafferty!” Friday, July 12, 13
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- 29. 4 Key ParticipationStyles Acting Interacting PlayersContent EXPRESS COMPETE EXPLORE COLLABORATE Source: Quadrant chart adapted from “Smart Gamification: Social Game Design for a Connected World” by Amy Jo Kim, pH.D. ©2010 Friday, July 12, 13
- 30. Participation Verbs Acting ChallengeWin Showoff Compare Taunt Like Greet Comment Help Share Give Rate CollectView Vote Curate Review Choose Customize Decorate Design Build Create Purchase Interacting PlayersContent EXPRESSCOMPETE EXPLORE COLLABORATE Source: Quadrant chart adapted from “Smart Gamification: Social Game Design for a Connected World” by Amy Jo Kim, pH.D. ©2010 Friday, July 12, 13
- 31. Other things I participatein woodworkingd.i.y parenting music adventuresmarketing gift giving Friday, July 12, 13
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- 50. 1 Destructive 2 NoIdea 3 Invisible 4 I don’t know what this brand stands for 5 I understand the brand’s purpose 6 An intelligent idea 7+ An inspiring idea, beautifully crafted 8 Changes the people think and feel 9 Changes the way people live 10 Changes the world Friday, July 12, 13
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- 52. lacksacts lacks purpose has purpose hasacts 123 4 1097+ 6 5 FamilybudgetsClothes I never wear Photos Things still in boxes Items on a shelf Car Savings Woodshop Projects James Rafferty Home Marriage Vacations Friday, July 12, 13
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- 54. Create Participation @ Workand Life Friday,July 12, 13