Looker Google Data Studio Tool Dataviz .pptx

Looker Google Data Studio Tool Dataviz .pptx

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  Looker Studio Data VisualizationTool
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  Table of Contents 0506 03 04 01 02 Use cases Demonstration How it Works Type of Visualisations What is Looker Key features
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  What is LookerStudio? Looker Studio (formerly Google Data Studio) is a free tool from Google Cloud for transforming your data into informative, interactive, and fully customizable dashboards. Key points: Visualize your data as attractive reports and dashboards Connect to more than 800 different data sources Intuitive drag-and-drop creation, no coding required Easily share with your team or publish on the web Free and integrated with the Google ecosystem
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  Key Features &Data Connectors Looker Studio offers a complete range of features to transform your raw data into actionable insights. Key features: Data Connectors Native connectors (Google Analytics, Sheets, BigQuery) and over 800 partner connectors Full Customization Complete control over the appearance and structure of your dashboards Automatic Updates Real-time or scheduled synchronization with your data sources Security and Access Management Permission control and secure report sharing across teams With its wide range of connectors, Looker Studio allows you to leverage data from virtually any source: Google Ads, Analytics, Facebook, Instagram, LinkedIn, SQL databases, CSV files, and much more.
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  Interface & HowIt Works The Looker Studio interface is designed to be intuitive and accessible, allowing you to quickly create professional dashboards without specific technical skills. Tip: Use predefined templates to get started quickly or import community reports for inspiration. Creation Process: Report Creation: start with the "Create" button on the home page Data Connection: choose from the many available connectors Drag-and- Drop Design: add visualizations from the toolbar Chart Configuration: customize each element in the side panel Filters and Controls: make your dashboards interactive with custom filters
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  Types of VisualizationsAvailable Looker Studio offers a comprehensive range of visualization types to effectively transform your data into actionable insights. Visualization Categories: •Scorecards: Display single metrics with comparison •Gauge Charts: Show progress toward goals with color ranges •Bullet Charts: Compare actual values against targets KPI Visualizations •Standard Tables: Display structured data in rows and columns •Pivot Tables: Summarize data with cross-tabulation •Heat Maps: Show data patterns with color intensity Data Tables Scorecards & Gauge Charts Bar & Column Charts Pivot Tables & Data Tables
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  859 1000 541 •Line Charts:Track changes over time •Area Charts: Show volume changes over time •Stacked Area: Compare parts of a whole over time Time Series •Bar/Column: Compare categories side by side •Pie/Donut: Show proportional distribution •Waterfall: Display sequential changes in value Comparison Charts •Geo Maps: Visualize data by geographic regions •Bubble Maps: Show data magnitude by location Geographic Maps •Scatter Charts: Show correlations between variables •Treemaps: Display hierarchical data as nested rectangles •Sankey Diagrams: Visualize flow relationships •Combo Charts: Combine multiple chart types Advanced Visualizations Chart Selection Guide • For relationships: Scatter plots, Sankey diagrams • For compositions: Pie charts, stacked charts, treemaps • For distributions: Histograms, box plots • For trends: Line charts, area charts, sparklines • For comparisons: Bar charts, radar charts, bullet charts Advanced customization: All visualizations can be fully customized with colors, labels, fonts,
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  Advantages of LookerStudio Looker Studio offers numerous advantages that make it a tool of choice for data visualization, for both beginners and data experts. Real-time collaboration Share and edit simultaneously with your team 100% free No cost to create, share and publish reports Integration with Google Native connection with all Google services Accessible and responsive Works on any browser and adapts to all screens Flexible sharing Via link, publication or embedding in websites Tip: Set up automatic updates of your reports to always have recent data without manual intervention.
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  Real-World Use Cases Examplesof real-world applications of Looker Studio across different domains Web Analytics Marketing & SEO Business Intelligence Track advertising campaign performance, SEO analysis, marketing ROI and user behavior insights Direct integration with Google Analytics to visualize traffic, conversions and user behavior patterns. Direct integration with Google Analytics to visualize traffic, conversions and user behavior patterns. Key Advantage Looker Studio makes it easy to create these dashboards for various business needs from diverse data sources, without requiring advanced technical skills.
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  More Industry UseCases How different industries leverage Looker Studio for specialized data visualization needs E-commerce Analytics Healthcare & Hospitals Finance & Accounting Key metrics: Sales funnels, product performance, customer behavior tracking, conversion rates Key metrics: Patient data analysis, operational metrics, resource allocation, treatment outcomes Key metrics: Financial reporting, budget tracking, expense analysis, revenue forecasting HR & Workforce Analytics Key metrics: Employee performance, recruitment metrics, retention rates, team productivity, training ROI Education Analytics Key metrics: Student performance tracking, course analytics, enrollment metrics, learning outcomes Industry-Specific Solutions Looker Studio's flexibility and extensive connector options enable customized dashboards for virtually any industry, providing tailored analytics solutions without requiring specialized technical expertise.
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  Looker Studio Tableau Power BI Price Free Basicversion $70/month Per user $10-20/month Per user Learning Curve Easy to learn Complex, requires training Moderate Data Connector s ~800 Strong with Google products ~200 Wide compatibility ~150 Strong with Microsoft products Looker Studio vs Tableau vs Power BI Interactive Capabilities Filters, basic controls Very advanced, numerous options Advanced, DAX, Power Query Community/ Support Growing, Google documentation Large community, excellent support Strong Microsoft community
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  Visual Demonstration ofa Complete Dashboard A concrete example of an analytical dashboard created with Looker Studio
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  Limitations While powerful forbasic reporting, Looker Studio faces significant constraints that can impact enterprise scalability and advanced analytics workflows. Here are the 8 critical limitation areas:
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  Conclusion Looker Studio offersa powerful and accessible solution for data visualization, suitable for both academic and professional contexts. Why choose Looker Studio Easy to use with an intuitive interface Free access to professional features Wide range of connectors for various data sources Real-time collaboration ideal for team projects Interactive visualizations to present insights effectively Scalable platform adapted to growing needs
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  THANKS