Resources

The latest thought leadership from the leader in tech marketing: Blogs, white papers, videos, customer success stories and more

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White Paper/E-Book

Designing a Comprehensive Intent Data Strategy

Intent Data

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Virtual Events & Webinars

New-School ABM: Concrete Solutions for Busted Tactics
Upcoming Live Date:
 Wednesday, June 11, 2025

ABM

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Virtual Events & Webinars

Partner Marketing Visionaries Summit 2025: Charting Partner-Led Growth

Partner Marketing

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White Paper/E-Book

Frack the Enterprise ABM Tactics for Extracting Hidden ROI

ABM

Intent Data

Sales

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Virtual Events & Webinars

How Intent Data + AI Helps You Market and Sell Better
Upcoming Live Date:
 Wednesday, June 18, 2025

Intent Data

Sales

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Virtual Events & Webinars

B2B Content Brilliance: Volatility’s Return: Pulling Off Reactive Content With Real-Time Data
Upcoming Live Date:
 Tuesday, June 24, 2025

Content Creation

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Virtual Events & Webinars

Bring Back the Classics: Why Classic Content Captivates Audiences
Upcoming Live Date:
 Thursday, June 19, 2025

Content Creation

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Virtual Events & Webinars

New-School ABM: Concrete Solutions for Busted Tactics
Upcoming Live Date:
 Wednesday, June 11, 2025

ABM

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Events

Let’s Connect at 6sense Inspire UK
Upcoming Live Date:
 Wednesday, June 4, 2025

Demand Generation

EMEA

Intent Data

Marketing

Sales

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Virtual Events & Webinars

Nothing Works Anymore: Why B2B and ABM Need a New Playbook
Upcoming Live Date:
 Thursday, June 26, 2025

ABM

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Events

Let’s Connect at Outreach Unleash! – South Florida
Upcoming Live Date:
 Monday, June 9, 2025

ABM

Content Creation

Demand Generation

Intent Data

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Video

Informa TechTarget Helps Partner and Channel Leaders Accelerate Partner-Led Growth

Channel

Intent Data

Partner Marketing

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Video

Meet Informa TechTarget

Content Creation

Demand Generation

Intent Data

Marketing

Sales

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Virtual Events & Webinars

How GenAI Will Impact Your Markets, Buyers and Solutions
Upcoming Live Date:
 Thursday, June 5, 2025

Content Creation

6sense-integration

Product Sheet

Generate More Pipeline and Revenue from Your ABM Investments with 6sense + Informa TechTarget

ABM

Intent Data

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Research/Analysis

B2B Leaders: How To Thrive Through Volatility

Demand Generation

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Virtual Events & Webinars

Mastering Account-Based Advertising

ABM

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Virtual Events & Webinars

Webinar Series: Build a Better Webinar

Content Creation

Demand Generation

Marketing

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Events

ROI Summit EMEA: Navigating the Future of B2B Marketing
Upcoming Live Date:
 Tuesday, June 24, 2025

ABM

Content Creation

Demand Generation

EMEA

Intent Data

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Events

Beyond the Tradeshow Floor: How to Engage B2B Tech Buyers Digitally

ABM

Content Creation

Demand Generation

Intent Data

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Events

ROI Summit Israel: Effective Practices in Generating ROI for the Modern Buying Team
Upcoming Live Date:
 Wednesday, June 11, 2025

ABM

Content Creation

Demand Generation

EMEA

Intent Data

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Virtual Events & Webinars

Build a Better Webinar: Storytelling & Scripting

Content Creation

Demand Generation

Marketing

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Virtual Events & Webinars

Cutting Through the Noise: The Real Truth About Buyer’s Intent

ABM

Intent Data

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Virtual Events & Webinars

Let’s Connect at Demandbase GO London Summit

ABM

Content Creation

Demand Generation

EMEA

Intent Data

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Blog Post

Demand Gen Emails That Convert: Proven Tactics for Marketers 

Demand Generation

Marketing

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Virtual Events & Webinars

Assembling Your Demand Gen Toolbox for 2025

Demand Generation

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Virtual Events & Webinars

Exploring the Art of B2B Video Marketing

Demand Generation

Marketing

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White Paper/E-Book

The “Buyer Values” Secrets to Breaking through in B2B Tech Marketing

Demand Generation

Marketing

demandbase-integration

Product Sheet

Generate more pipeline and revenue from your ABM investments with Demandbase + Informa TechTarget

Intent Data

Priority-Engine-Database

Product Sheet

Improve GTM Efficiency, Uncover and Influence Key Buying Group Members, and Build Pipeline Faster

Demand Generation

Intent Data

6sense-integration

Product Sheet

Maximize ROI with Informa TechTarget Priority Engine™ + 6sense

Intent Data

demandbase-integration

Product Sheet

Maximize ROI with Informa TechTarget Priority Engine™ + Demandbase One 

Intent Data

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Virtual Events & Webinars

What Will Attract Buyers in an AI-Infused Future?

Demand Generation

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Events

Let’s Connect at Forrester’s B2B Summit North America 2025

ABM

Marketing

personalization

Blog Post

Book Review – “Personalized: Customer Strategy in the Age of AI”

ABM

Content Creation

Intent Data

Marketing

Sales

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Report

Informa TechTarget Recognized by Forrester as a Leader in Intent Data Providers for B2B

Intent Data

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White Paper/E-Book

Educating Customers on GenAI: Using Content to Build Engagement for AI-Enhanced Services

Content Creation

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Virtual Events & Webinars

Creating a Memorable Marketing Message that Lasts

Content Creation

Demand Generation

Marketing

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Virtual Events & Webinars

Exploring Intent Data: Driving Revenue through Insights-Driven Strategies

Intent Data

Sales

Sales Enablement

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Video

How Informa TechTarget Accelerates Customer Growth and Delivers Measurable Results – from R&D to ROI

ABM

Demand Generation

Intent Data

Marketing

Sales

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Virtual Events & Webinars

Partner Marketing Visionaries Summit 2025: Charting Partner-Led Growth

Partner Marketing

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Infographic

Top 6 B2B Video and Webinar Trends

Content Creation

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White Paper/E-Book

Show, Don’t Tell: Using Customer Testimonials to Strengthen Your Videos

Content Creation

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Video

Informa TechTarget’s BrightTALK: Much More Than a Webinar Platform 

Content Creation

Demand Generation

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Research/Analysis

Frost Radar™ for Account-Based Marketing Platforms

ABM

Market Intelligence

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Virtual Events & Webinars

Clarifying Attribution in Partner Marketing

Partner Marketing

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Virtual Events & Webinars

Activating Intent: Improving Strategy. Driving Growth.

Intent Data

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Virtual Events & Webinars

B2B Content Brilliance: The Anatomy of a Killer Demand Gen Email

Demand Generation

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White Paper/E-Book

Four Elements of Well-Designed Video

Content Creation

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Infographic

3 Data-Driven Ways to Break into Your Buyer’s Email Inbox

EMEA

Intent Data

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Virtual Events & Webinars

Decision-Making Dynamics: Roles, Buying Teams and the Tech Purchase Process

Demand Generation

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Video

Introducing Intent: Building Success from Day 1

Healthcare Marketing

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Video

Introducing Intent: How to Approach an Effective Sales Rollout

Healthcare Marketing

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Virtual Events & Webinars

B2B Content Brilliance. Think Like a Journalist: Finding Great Story Ideas 

Content Creation

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White Paper/E-Book

Level Up Your GTM: Solving Common Growth Challenges

Demand Generation

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Virtual Events & Webinars

Partner Marketing Visionaries, Ep. 22. Align and Conquer: Harmonizing Partner Sales and Partner Marketing

Partner Marketing

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Virtual Events & Webinars

Picking Up What They’re Putting Down: Get the Most Out of Your Buyers’ Signals

Demand Generation

Intent Data

Marketing

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White Paper/E-Book

Four Personalized Sales Plays as We Enter the Generative AI Era

Intent Data

Sales

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