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Wechat Public Platform
1) The document discusses marketing strategies on WeChat, China's largest social media platform with over 500 million users. 2) It outlines the basic and personalized marketing services available through WeChat public accounts, including establishing accounts, creating interactive menus and messages, event planning, customer relationship management, and more. 3) Examples of successful marketing campaigns through WeChat public accounts are provided, such as gaining over 10,000 new WeChat fans through a promotional activity on Weibo that generated over 200,000 shares.
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Wechat Public Platform
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- 4. WeChat Personal Account Platform-Multi-Application WeChat Voice Chat Video Call Moments Look Around Drift Bottle QR Code Shake Public Platform
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- 6. Public Platform- Basic MarketingServices 1. Establish WeChat Public Account (1) Create Account (2) Create ID, logo (3) Set Up QR Code (4) Account Verification
- 7. Public Platform- Basic MarketingServices 2. DIY Menu Get relevant information by clicking the menu WeChat Mobile Official Website
- 8. 3. Attractive Messages/ Wall Posts Public Platform- Basic Marketing Services
- 9. 4. WeChat EventPlanning Q&A Questionnaire “Shake” to get prize Public Platform- Basic Marketing Services
- 10. 5. CRM withFans Establish new customer service channel to keep communicating with users Public Platform- Basic Marketing Services
- 11. 6. CRM –Auto Reply System Auto reply fans questions e.g. store location, opening hour, etc. Public Platform- Basic Marketing Services
- 12. 7.Fans Management Classify &manage fans based on region, personality, hobbi es etc. Public Platform- Basic Marketing Services
- 13. Public Platform- Personalized MarketingServices 1. WeChat Official Website Development Personalize Mobile Site Visit official website directly though WeChat platform
- 14. 2.WeChat Shopping Cart Sales Developonline shopping channel inside Wechat
- 15. Public Platform- Personalized MarketingServices 3.Marketing Campaign Construction Sales Develop application of marketing campaign
- 16. 4. WeChat MarketingPosition Development Stores Navigation Service Public Platform- Personalized Marketing Services
- 17. 5.WeChat Member System MembershipCard offering discount Public Platform- Personalized Marketing Services
- 18. 6. WeChat GamesMarketing Introduce WeChat Games by Combining Brands and Products Public Platform- Personalized Marketing Services
- 19. 7.More WeChat AppsDevelopment e.g. Weather, Fares… Introducing Friends Public Platform- Personalized Marketing Services
- 20. Public Platform- Marketing Campaign BroadMarket Commercial Potential Interactive Explosive Brand Promotion CRM Convenient Product Promotion Rapid Spread Loyalty Expertise Positions Qualitative
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- 22. Wechat V.S. Weibo WechatWeIbo 1-To-1 communication 1-To-many communication Private conversation Public conversation Weak viral effect Strong viral effect
- 23. Why fMarketing? Expertise ofonline marketing • Over 15 years experience in online marketing • Rich experience in application development Unique service provider in Hong Kong • New marketing idea to access the China market • Enjoy the fast-moving advantage
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- 28. Why fMarketing? Partnership withMainland Marketing Firms • Get the updated information of Wechat & the trend of Mainland • Familiar with the culture & users behavior of China Cross-platform promotion • Promote your Wechat through different platform by makng use of our existing resources (e.g. Facebook Page, Weibo, etc)
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- 35. Contact Jack Lam eMarketing Director Direct:+852 3175 7659 Email: [email protected] Kathy Chan Sales & Marketing Executive Direct: +852 3113 4499 Email: [email protected]