Uploaded byChris Baker
WeChat Ecommerce Map
The document discusses the WeChat eCommerce ecosystem and how brands can leverage the platform for sales, including WeChat payments and service accounts. It highlights various methods for customer engagement, such as loyalty programs, group buying, and promotions linked to third-party websites and offline retail locations. Brands can connect directly with consumers through subscriptions and targeted advertising within WeChat's environment.
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WeChat Ecommerce Map
- 1. wechat ecommerce ecosystem how brandscan use wechat to sell Third Party WeChat (Tencent) Brand Owner WeChat PaymentsService Accounts Brand Shop Yixun.com Linked from outside WeChat. Selected hot products from Tencent owned Yixun.com “Specials” Gaopeng.cn Linked from outside WeChat. Group-buy, daily deals from Tencent invested Gaopeng Subscription Accounts Brand Shop Linked outside of WeChat. But must have Web/Mobile site to link to Users joining a brand loyalty program (card) automatically get a subscription to the brand’s content stream. Loyalty Card Group Buy PATHS TO PURCHASE Inside of WeChat Dianping Elong JD.com OKBuy Tongcheng Sougou Purchases can be made directly inside WeChat without linking outside. Content Stream Ads/Promotions Weituanguo Dianping Xiaomi Dangdang Amazon VANCL vip.com Lefeng.com 51fanli.com Mougujie Meilishuo Suning Guomei No.1 Shop Qunar QQ TuangouDangdangCoach Content App 3rd Party Brand Shop Group Sales Offline Retail Shop LBS for online-2- offline. Consumers to find/follow brands nearby, do trials...etc Loyalty Cards Coach Offline Shop Offline Payments Scan & Pay thru Tenpay totem