An overview of the world’s leading Mobile 
IM App’s comprehensive mobile 
ecosystem 
Y E Leong 
Business Development Director 
WeChat Malaysia
10/20/14 
Andy, 17 
Student 
Avid online gamer, 
music lover 
Britney, 22, Fresh 
graduate & fashion 
blogger 
Loves shopping 
Zach, 28 
eCommerce 
Entrepreneur, 
Currently in a long 
distance 
relationship 
Meet these folks..
Shaz, 35 
Engineer, 
Likes movies, 
photography and 
10/20/14 
travelling 
Rubina, 45 
Mother of 2 
Loves watching 
cooking show & 
gardening, does 
grocery 3 times a 
week 
Mr Tan, 50 
Business owner 
and stock market 
investor 
Always starts his 
day 
watching/reading 
news 
Meet these folks..
10/20/14 
What could be the SINGLE common denominator?
Topics 
10/20/14 
1. About Tencent 
1. Overview of WeChat 
1. Official Account Platform
About
Leading Global Internet Company 
10/20/14
One-Stop Online Lifestyle 
10/20/14
Leadership in All Consumer Internet Segments 
#1 Instant Messenger by Users 
#1 Mobile Communication & Social Network by Users 
#1 Social Network by Users 
#1 Email Service Provider by Users 
#1 Portal by Traffic 
#1 Micro-blog Platform by Users 
#2 Video Platform by Video Views and MUV 
#1 Online Game Provider 
#2 Online Payment Platform by Users 
Leading Internet Service Provider in China 
CCoommmmuunnicicaatitoionn 
Information 
Entertainment 
Commerce 
Source: iResearch China Internet Report; Data from Tencent
Introducing WeChat 
10/20/14
WeChat Globally…the fastest growing mobile 
app* 
Over 438M Monthly Active Users (Q2 2014) 
2011 2012 
Version 1.0 
released in 
China 
Jan 26 
May 10 
Version 2.0 with 
voice message 
Version 2.5 with 
LBS function 
“Look Around” 
Aug 3 
Oct 1 
Version 3.0 with 
“Shake” function 
April 
WeChat launched 
in international 
markets 
100 Million user 
accounts 
Mar 28 
2013 
300 Million user 
accounts 
438M MAU 
globally 
Jan 15 
July 
2014 
WeChat topped all 
messaging apps with 35% 
global market share (GWI 
Q2) 
Sep 23 
Twitter required 1,400 days and Facebook 1,600 days respectively to reach the 100mn user 
milestone. It took WeChat 433 days. 
Source: GlobalWebIndex 2014 Q2 Report
WeChat in Malaysia 
No. 1 Social Mobile Platform 
WECHAT Malaysia Market Share 
90% smartphone 
penetration rate 
Malaysia Google Trend 2013 
Top 10 search term 
The only mobile app search term that 
Top downloaded App made it to top 10 
on AppStore & Google Play
New Way Us teor CPornondeucct tw Fietha tFurireensd Os verview 
WeChat.com
10/20/14 
User Product Features Overview
The 4 Pillars of WeChat 
10/20/14 
• IM – 
Text/Pic/Voice/ 
Video 
• Hold to talk 
• Walkie talkie 
• Stickers 
• Group chat 
• Nearby 
• Shake 
• Drift bottle 
• Friend radar 
• Location share 
• Real time 
location 
• Status update 
• Photo sharing 
• Sight (video 
clip) 
• Content share 
• Brands 
• eCommerce 
• Celebrities 
• Consumer 
Services 
• Media
Introducing 
WeChat Official Account Platform
WeChat Official Accounts for Businesses 
• A public WeChat account – acquire & engage WeChat followers 
• Social media platform 
• Open API platform - customizable integration 
10/20/14 
Verified 
Account 
Service Account 
Subscription Account
WeChat Official Account Overview 
10/20/14
10/20/14 
OA Partner Show Case 
Yoox.com – Online Fashion Mall 
https://m.youtube.com/watch?v=yKM5fDDbi8c
A Comprehensive Mobile Ecosystem 
Platform 
Communication 
Social 
Networking 
Entertainment 
Commerce 
Users 
Brands 
Payment 
Information 
Location 
Based 
Service
Millions of Partners Already on Board Globally 
10/20/14
10/20/14 
Rethink WeChat: 
The ONE App that fulfills many different lifestyles & needs of these folks 
& many others…
WeChat

WeChat

  • 1.
    An overview ofthe world’s leading Mobile IM App’s comprehensive mobile ecosystem Y E Leong Business Development Director WeChat Malaysia
  • 2.
    10/20/14 Andy, 17 Student Avid online gamer, music lover Britney, 22, Fresh graduate & fashion blogger Loves shopping Zach, 28 eCommerce Entrepreneur, Currently in a long distance relationship Meet these folks..
  • 3.
    Shaz, 35 Engineer, Likes movies, photography and 10/20/14 travelling Rubina, 45 Mother of 2 Loves watching cooking show & gardening, does grocery 3 times a week Mr Tan, 50 Business owner and stock market investor Always starts his day watching/reading news Meet these folks..
  • 4.
    10/20/14 What couldbe the SINGLE common denominator?
  • 5.
    Topics 10/20/14 1.About Tencent 1. Overview of WeChat 1. Official Account Platform
  • 6.
  • 7.
    Leading Global InternetCompany 10/20/14
  • 8.
  • 9.
    Leadership in AllConsumer Internet Segments #1 Instant Messenger by Users #1 Mobile Communication & Social Network by Users #1 Social Network by Users #1 Email Service Provider by Users #1 Portal by Traffic #1 Micro-blog Platform by Users #2 Video Platform by Video Views and MUV #1 Online Game Provider #2 Online Payment Platform by Users Leading Internet Service Provider in China CCoommmmuunnicicaatitoionn Information Entertainment Commerce Source: iResearch China Internet Report; Data from Tencent
  • 10.
  • 11.
    WeChat Globally…the fastestgrowing mobile app* Over 438M Monthly Active Users (Q2 2014) 2011 2012 Version 1.0 released in China Jan 26 May 10 Version 2.0 with voice message Version 2.5 with LBS function “Look Around” Aug 3 Oct 1 Version 3.0 with “Shake” function April WeChat launched in international markets 100 Million user accounts Mar 28 2013 300 Million user accounts 438M MAU globally Jan 15 July 2014 WeChat topped all messaging apps with 35% global market share (GWI Q2) Sep 23 Twitter required 1,400 days and Facebook 1,600 days respectively to reach the 100mn user milestone. It took WeChat 433 days. Source: GlobalWebIndex 2014 Q2 Report
  • 12.
    WeChat in Malaysia No. 1 Social Mobile Platform WECHAT Malaysia Market Share 90% smartphone penetration rate Malaysia Google Trend 2013 Top 10 search term The only mobile app search term that Top downloaded App made it to top 10 on AppStore & Google Play
  • 13.
    New Way Usteor CPornondeucct tw Fietha tFurireensd Os verview WeChat.com
  • 14.
    10/20/14 User ProductFeatures Overview
  • 15.
    The 4 Pillarsof WeChat 10/20/14 • IM – Text/Pic/Voice/ Video • Hold to talk • Walkie talkie • Stickers • Group chat • Nearby • Shake • Drift bottle • Friend radar • Location share • Real time location • Status update • Photo sharing • Sight (video clip) • Content share • Brands • eCommerce • Celebrities • Consumer Services • Media
  • 16.
  • 17.
    WeChat Official Accountsfor Businesses • A public WeChat account – acquire & engage WeChat followers • Social media platform • Open API platform - customizable integration 10/20/14 Verified Account Service Account Subscription Account
  • 18.
    WeChat Official AccountOverview 10/20/14
  • 19.
    10/20/14 OA PartnerShow Case Yoox.com – Online Fashion Mall https://m.youtube.com/watch?v=yKM5fDDbi8c
  • 20.
    A Comprehensive MobileEcosystem Platform Communication Social Networking Entertainment Commerce Users Brands Payment Information Location Based Service
  • 21.
    Millions of PartnersAlready on Board Globally 10/20/14
  • 22.
    10/20/14 Rethink WeChat: The ONE App that fulfills many different lifestyles & needs of these folks & many others…