Idemudia Dima-Okojie: WeChat Chat v3

Idemudia Dima-Okojie: WeChat Chat v3

• 1.
  October 2015
• 2.
  WeChat Ownership • World’s4th Largest internet company after Google, Alibaba and Facebook • Owns other services including: QQ Instant Messenger and TenPay, Music Distribution and Multiplayer games. 1
• 3.
  WeChat Ownership • LargestInternet Holding Company in Africa • Owns 34% stake in Tencent • Owns other services including: DSTV, Multichoice, SuperSports, OLX, Media24, SimilarWeb and PayU 2
• 4.
  What is WeChat?3
• 5.
  • Developed WeChatin 2011 Social Communication Platform 4 • Over 10 Million services/businesses built on the WeChat Official Account ecosystem Globally • Over 600 Million Monthly Active Users Globally
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  The Mobile PhoneToday5
• 7.
  Messaging at theHeart of Mobile6
• 8.
  Mobile in Nigeria 140m MobileSubscriptions 76mInternet Subscriptions 20% Smartphone Penetration Source: NCC 2014 Report, Telco Data 7
• 9.
  WeChat in Nigeria Onein every 10 Smartphone users in Nigeria is on WeChat 8
• 10.
  What’s in WeChat •Instant Messaging • Voice Messaging • Voice Calls • Video Calls • Location Sharing (Real time) • People Nearby • Shake • Available on PC, Mac & Web via web.wechat.com • Stickers • Official Accounts 9
• 11.
  WeChat Stickers10
• 12.
  Apps within anApp Model With Official Accounts, WeChat enables organizations, businesses and brands to create a native mobile app within WeChat 1. This reduces cost to develop a native mobile experience 1. This reduces time to market 1. Easy access to a healthy base of Smartphone users 11
• 13.
  What can youdo with an Official Account • One-on-One Brand Engagement • Run Competitions • Run Reward Programs • Run Polls to get user data • Use location based services • Send push notification to ALL users (100% Reach) • Deliver Rich Media Content (video, pictures, audio, live streams) • Customer Service • Service Transactions 12
• 14.
  DEMO 13