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What are bots and how are people using them?
The document discusses the rise of bots and their increasing use in business communications, particularly through messaging platforms. It highlights statistics showing consumer preference for messaging over traditional communication methods and outlines various use cases of bots across different industries. Additionally, it provides insights on how to create effective bots and emphasizes the importance of monitoring user interactions.
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What are bots and how are people using them?
- 1. What are botsand how are people using them? Wednesday 8th February 2017 Syd Lawrence (@sydlawrence)
- 2. Who am I? ●Hi I’m Syd Lawrence ● 14 years experience in startups & cutting edge tech ● Ex-Twilio guy ● Co-founder of award winning international creative technology company We Make Awesome Sh ● Co-founder of The Bot Platform
- 3. What is TheBot Platform? ● The trusted platform for building bots on Messenger ● Simple to use system ● Guaranteed 99.9% uptime with an SLA ● Processed over 10 Million messages ● Used by big brands and small
- 4. Messaging apps arethe next business communications channel Messenger was the most downloaded app in 2016. 80% of teenagers are using Messenger as either their first or second means of communication. 88% of Millennials report that they prefer chatting over the web or social media to talk to businesses. #1 80% 88%
- 5. And that trendis only set to continue 63.9%consumers agree with the statement “Businesses should be available and contactable via messaging applications.” 49.4%consumers would rather use a messaging application than a phone call to communicate with a business
- 6. What is abot?
- 7. Reach your audience,where they are People are downloading less apps to their mobile devices but spending more time than ever using social messaging platforms.
- 8. Broadcast automated communication Createautomated services and messaging threads that enable users to fetch content and perform tasks through a conversational interface and keyword responses.
- 9. Cut through thenoise With algorithms increasingly demanding significant paid media spend to ensure your audience see your content, Messaging bots allow you to put your content straight in front of your customers.
- 10. Consistent UI No oneknows how to use every single mobile app, or mobile website. There is zero consistency between apps and websites. Everyone knows how to use Messaging applications.
- 11.
- 12. WeChat 846Million Monthly active usersHuge in China 70Million Monthly active users outside of China
- 13. LINE 217Million Monthly active usersNumber of users has decreased in the past 12 months Big in Korea and Japan
- 14. Kik 300Million 1.8Billion Monthly active usersMessages sent to and received from bots 42% aged under 24
- 15. Slack 4Million 1.25Million Daily active usersPaid accounts Primarily business users
- 16. Skype 300Million 4.9Million Monthly active usersPrimarily used for voice communication Daily active users
- 17. Twitter 317Million 100Million Monthly active usersMostly public communications Daily active users
- 18. SMS 97% 5Seconds of Americansuse SMS daily On average, text messages are read after just 5 seconds Pay per message
- 19. Facebook Messenger 1+Billion 1+Billion 500+Million Monthly activeusers Messages sent per month from people to businesses Daily active users
- 20. How are people usingbots?
- 21. Hardwell Vote on histrack of the week 600,000+ users #1 driver of traffic to Hardwell’s owned channels Used to have over 100 messages a day, completely ignored
- 22. Magic Personal assistant viaiMessage and SMS “Hybrid”, human assisted https://getmagic.com
- 23. The Guardian Personalised morningbriefing Explore topics and news stories
- 24. Chelsea Football Club Quizzes Matchupdates and injury news LINE Using LINE@
- 25. Meet Cleo The smartassistant for your money Intelligent insights
- 26. Hyatt Hotels Using messengerfor customer support Hybrid service User adoption has been quick About 10% of messages come via Facebook Messenger, without the hotel doing any promotion of that channel
- 27. Business intelligence tools Analyticsdaily digests Server logs Tracking user actions and events
- 28. Domino’s Pizza Order pizzafrom within Messenger Native payments (US only)
- 29. KLM Boarding pass rightin Messenger Flight delays and updates sent as notifications
- 30. Olly Murs Maximise socialengagement between Olly Murs and his fans when they’re looking for content from him. Constantly updating with new information and responses based on social data trends and giving his fans access to exclusive behind the scenes content.
- 31. Our CTO’s Doorbellcamera Sends him and his wife a photo when the doorbell goes off Instant notifications Using the same bot, he can also control the lights in his house
- 32. Axwell / Ingrosso 99%read rate on broadcast messages Sending fans personalised content such as personalised images at New Years Eve Broadcasts to announce new merchandise and songs
- 33. How can you makea bot?
- 34. Custom development Microsoft Bot Framework IBMWatson Twilio wit.ai
- 35. Code free botplatforms Motion.ai Chatfuel PullString The Bot Platform
- 36. The process ofbuilding a bot Analyse and monitor how people are using your bots. A content management system to update any keywords and messages. A broadcast system to send messages out to the opt-in audience.
- 37.
- 38. What is AI? AIis artificial intelligence “The ability to acquire and apply knowledge and skills.” As soon as a machine learns for itself, you lose control. Do you really want AI?
- 39. Don’t make a“chatbot” “Bots are better without conversation” Ted Livingston, Kik “More structure, less conversation” Mikhail Larionov, Facebook No one wants to “chat” with a bot
- 40. Buttons are easierthan typing Obvious when you think about it On mobile, typing is way harder than tapping buttons
- 41. Don’t bore theuser Don’t auto-reply on unknown command Don’t spam with content
- 42. Monitor, monitor, monitor Monitorhow people are using your bot Check for ignored messages
- 43.
- 44. Ultimately, there aretwo types of bot Subscription Push based messaging Distribution of content in a timely manner tailored to the recipient Service Pull based messaging Allowing the user to request content / support when they wish
- 45. 1 Billion + FacebookMessenger dominates the western world
- 46.
- 47. Bots are alreadydriving real business value Don’t wait for the “killer” bot, there is no such thing Bots are already making businesses money Bots are already saving businesses money
- 48. Thank you for yourtime! Get in touch https://thebotplatform.com https://m.me/thebotplatform [email protected] skype: sydlawrence