Uploaded byWidyoseno Estitoyo
Walking Track in Groningen
The document outlines a project focused on developing an 8 km walking route between Stadskanaal and Onstwedde aimed at families with children aged 2-12. It includes research on parents' preferences for activities and marketing strategies to promote the route, highlighting the need for fun and educational facilities. Recommendations emphasize the importance of increasing awareness and creating positive impacts in the local area through effective marketing and community engagement.
Walking Track in Groningen
- 2. Tourism Development inEast Groningen Developing Walking Route for Families Group 4 Till Faida 286673 Ann Christin Sengstake 319311 Katharina Wintel 331942 Widyoseno Estitoyo 294843
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- 5. Introduction 8 km routebetween Stadskanaal and Onstwedde Families with children between 2-12 years old Our group : Focus on Parent’s side
- 6. Methodology Primary Research 50 quest ionnaires 13 quest ions 34 feedb acks Vensters chool in Groninge n and Kinderga rten in Oldenbu rg
- 7. Methodology Primary Research Secondary Research 50 quest J ournal of Travel 13 quest ionnaires and Tourism 34 feedb ions Marketing acks C ompetitors in Vensters chool in l ocal province Groninge n and Walking routes Kinderga rten in for children Oldenbu rg Relevant websites
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- 9. Outcome 2-4 years 5-8 years 9-12 years Building, puppets and Sports and outside Sports and dance paints activities
- 10. Outcome 2-4 years 5-8 years 9-12 years Building, puppets and Sports and outside Sports and dance paints activities
- 11. Outcome 2-4 years 5-8 years 9-12 years Building, puppets and Sports and outside Sports and dance paints activities
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- 13. Outcome Walking route isnot well-known: few found it via friends, internet and especially newspaper.
- 14. Outcome Walking route isnot well-known: few found it via friends, internet and especially newspaper. Expectation : fun and sports facilities
- 15. Outcome Walking route isnot well-known: few found it via friends, internet and especially newspaper. Expectation : fun and sports facilities Play together activities : Most parents prefer to play with their children . Not playing alone.
- 16. Outcome Walking route isnot well-known: few found it via friends, internet and especially newspaper. Expectation : fun and sports facilities Play together activities : Most parents prefer to play with their children . Not playing alone. 2 different walking routes: 5 km each.
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- 18. Ideas Nature Agriculture Entertainment Education
- 19. Top 5 Activities Scavenger’s Hunt
- 20. Top 5 Activities # # Petting Zoo # Scavenger’s Hunt Follow-up # Online Quiz # Fruit and Flower Playgrounds Picking
- 21. Walking Route Map Lake Picnic Spot Short Playground Long Track Parking
- 22. Agriculture Activities Flower orFruit Picking Site Petting Zoo
- 23. Educational Activities Scavenger’s Huntwith Sensory Box informative signs
- 24. Entertaining Activities Playground Picnic spot Corn labyrinth Sports field
- 25. General Facilities Parking space Bathroomfacilities Benches Trash cans Pavilion Picnic spot Water-proof walking track Signs
- 26. Marketing Objectives Increase awareness Motivatetravelers to visit the route Create positive impacts to the area
- 27. Marketing Strategy & Promotion Public Relations Advertising Website and e-Marketing
- 28. Marketing Strategy & Promotion Follow consistent strategy Focus on travelers as well as local community
- 29. Recommendation & Conclusion Primary and secondary research used to identify parents needs: fun, education and safety Walking route designed to entertain as well educate the children Suitable to a broad age group Facilities and infrastructure needed Promotional activities in The Netherlands as well as Germany
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