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eTwinning Communications
The document outlines objectives and activities for increasing communications around the eTwinning program, which aims to increase the number of schools involved in collaborative projects. It discusses producing a multi-year communications strategy and annual plans to disseminate the impact of eTwinning through events, publications, and other materials. It also proposes forming five working groups to focus on key communications areas like tools, events, recruiting new teachers, campaigns, and links to other programs.
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eTwinning Communications
- 1.
- 2. eTwinning blog Visit:http://blog.eun.org/etwinningconference2008
- 3. 5.1 Communications KeyObjectives increase the number of schools registered to 60,000 by the end of the period ensure closer cooperation between CSS and NSS in terms of communications planning and implementation disseminate the impact of eTwinning and examples of good practice to the education sector network and reward educators engaged in eTwinning via events, visibility in publications and other materials, etc. produce and implement multi-annual communication strategy and annual communication plans
- 4. Key Activities CoordinationStrategy + annual action plans WG 3 meetings Common tools, materials and branding Events Annual conference Annual camp for eTwinning prize winners Publications Brochures, flyers Annual book eTwinning reports Campaigns Annual back to school Launch of new portal Annual theme
- 5. 5.1 Communications KeyObjectives increase the number of schools involved in projects and registered on the portal ensure closer cooperation between CSS and NSS in terms of communications planning and implementation disseminate the impact of eTwinning and examples of good practice to the education sector network and reward educators engaged in eTwinning via events, visibility in publications and other materials, etc. produce and implement multi-annual communication strategy and annual communication plans
- 6. Proposed Groups Group1: EU shared communication tools A group to focus on shared communication tools for eTwinning. Support for teachers in sharing experiences with others Press releases Web Banners Materials like flyers, gadgets, bags, etc.
- 7. Proposed Groups Group2: Events A group to focus on planning and visibility of large eTwinning events, specifically: the annual eTwinning Conference the annual eTwinning Camp
- 8. Proposed Groups Group3: Bringing in new teachers A group to focus on ideas for attracting new teachers and schools to eTwinning: How can we support word of mouth? How can we inspire teachers
- 9. Proposed Groups Group4: Campaigns A group to focus on planning and visibility of campaigns in general, and specifically: the annual thematic campaigns the back to school campaigns the launch of the new portal
- 10. Proposed Groups Group5: Communications with Comenius A brainstorming group to share and suggest approaches regarding the links between Comenius and eTwinning, based on experiences of teachers involved.
- 11. Setting up thegroups Go to the group that interests you Elect a rapporteur. The rapporteur is in charge of: Making a verbal report back from the group at the end of the session Preparing 4-5 summary points on paper to be given to Alexa Go through the questions for your group and try to find a consensus on the main issues. At the end of the session, make a verbal report back to the whole session on your findings.