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- 1. DIFFERENT KINDS OFCOMUNICATION • Using words • Music or sound • Touch • Visual
- 2. VISUAL COMUNICATION • Avisual language is a system of communication using visual elements • But, what is a visual element? • There are different kinds of visual elements: maps, symbols, signs, signals ,logos, gesture, images, drawings, photography,…..
- 4. PURPOSE AND FUNCTIONOF IMAGES Informative images describe about objects. Maps or a graph Comunicative images to tell people about a product. Expressive images comunicate feelings, emotions and personals beliefs Aesthetic images more priority to the beauty
- 5. VISUAL PERCEPTION • Isthe capture of stimuli through our shigt and nervous system. We receive ligth impulses with our eyes which are transformed into images in our brain. • Thanks to visual images, we can understand a variety of messages and information
- 6. PRINCIPLES OF VISUALPERCEPTION • The members of the Gestalt psychology school in Germany created a series of principles on how human perception is organised to help us to understand forms in a global way: 1-Relationship between figure and background. 2-Law of good form
- 7. 1-Relationship between figureand background The principle says that we can visualise the figure and background at the same time.In the process . In the process of perception, we usually focus on the figure before looking at the background
- 9. 2-Law of goodform • The process of perception always looks for the simplest or most consistent form of organisation, and reduce possible ambiguities or distorsions
- 10. Imágenes de distorsiony efectos opticos
- 14. IMAGES • An imageis the visible appearance of a person, object or thing, represented by an expressive form of art
- 15. ICONICITY AND ABSTRACTION •The iconicity of an image means how similar the image is to the object represented. • Abstraction represents something in a different way to reality.
- 16. DIFFERENT KIND OFIMAGES • Still images. Photographs, painting, drawings,… • Moving images. Television, film, digital animation, multimedia • Artistic (Realistic, abstact, surrealitistic, symbolic,… • Graphic desing. Logos, signals,…. • Digital images. Creates on a computer • Publicity and advertising
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- 34. Publicity and Advertising •Advertising seeks to comunicate a message to a large number of people using the mass media (press, tv,….) • Advertising is a message to persuade consumers and users to demand a particular product or service
- 35. MASS MEDIA • Advancedindustrial societies have develop means of comunication. Internet, TV, radio, magazines,.. • Many advertisements are made for sound (audio) and image (visual).Spots • Others only with images and text (graphic or photography)
- 36. Advertisments • Are messagesused to inform, influence or convince. • The information is manipulated to provoke to call the atention of the consumer • Not all information is true
- 37. Diference between anartistic image and a publicity image
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- 50. AGAINTS VIOLENCE ORABUSE