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Tema 1
- 1. DIFFERENT KINDS OFCOMMUNICATION • Using words • Music or sound • Touch • Visual
- 2. VISUAL COMMUNICATION • Avisual language is a system of communication using visual elements • But, what is a visual element? • There are different kinds of visual elements: maps, symbols, signs, signals ,logos, gesture, images, drawings, photography,…..
- 4. PURPOSE AND FUNCTIONOF IMAGES Informative images describe objects, maps or graphics Communicative images tell people about a product. Expressive images communicate feelings, emotions and personal beliefs Aesthetic images focus on beauty
- 5. VISUAL PERCEPTION ORSIGHT • Is the capture of stimuli through our eyes and nervous system. We receive light impulses with our eyes which are transformed into images in our brain. • Thanks to visual images, we can understand a variety of messages and information
- 6. PRINCIPLES OF VISUALPERCEPTION • The members of the Gestalt psychology school in Germany created a series of principles on how human perception is organised to help us to understand it better. 1-Relationship between figure and background. 2-Law of good form 3-Continuation law 4-Proximity law 5- Similarity law
- 7. 1-Relationship between figureand background The principle says that we can not visualise the figure and background at the same time. In the process of perception, we usually focus on the figure before looking at the background
- 9. 2-Law of goodform • The process of perception always looks for the simplest or most consistent form of organisation.
- 10. Imágenes de distorsiony efectos opticos
- 11. 3-Continuation law • Takesplace when several visual elements are placed in a specific direction, so that direction is perceived clearly as a unit.
- 12. 4-Proximity law • Ithappens when several visual elements are placed so close to each other that it is percived as one group.
- 13. 5- Similarity law •When the several elements in an image are similar or the same, visual perceptions makes groups attending to their resemblance.
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- 21. IMAGES • An imageis the visible appearance of a person, object or thing, represented by an expressive form of art
- 22. ICONICITY AND ABSTRACTION •The iconicity of an image means how similar the image is to the object represented. • Abstraction represents something in a different way to reality.
- 23. DIFFERENT KIND OFIMAGES • Still images. Photographs, painting, drawings,… • Moving images. Television, film, digital animation, multimedia • Artistic (Realistic, abstact, surrealitistic, symbolic,… • Graphic desing. Logos, signals,…. • Digital images. Creates on a computer • Publicity and advertising
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- 41. Publicity and Advertising •Advertising seeks to communicate a message to a large number of people using the mass media (press, tv,….) • Advertising is a message to persuade consumers and users to demand a particular product or service
- 42. MASS MEDIA • Advancedindustrial societies have developed means of communication. Internet, TV, radio, magazines,.. • Many advertisements are made by using sound (audio) and image (visual).Spots • Others only with images and text (graphic or photography)
- 43. Advertisements • Are messagesused to inform, influence or convince. • The information is manipulated to call the attention of the consumer • Not all information is true
- 44. Difference between anartistic image and a publicity image
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- 57. AGAINTS VIOLENCE ORABUSE