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how to analyse images
This document provides a three-level analysis protocol for images: Level 1 involves classifying the image based on physical characteristics like dimensions, movement, and sender/receiver. Level 2 is a preiconographic analysis describing objective, cultural-knowledge-free elements like subjects, without interpretation. Level 3 analyzes subjective, unconscious connotations of elements like size, shape/format, color, lighting, and texture. It explores psychological impacts of size and symbolic meanings of shapes.
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how to analyse images
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- 3. LEVEL 1: Classification Classificationof the image according to its physical characteristics: Static Two-dimensional Two-dimensional image in movement Three-dimensional in movement Etc. Classification of the image according to the sender: who is the sender? who is the receiver? Type of function of the image: Informative, Commercial, Artistic image, Etc.
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- 5. Classification of theimage according to its physical characteristics: Static two-dimensional image Example: static image, paintings, carving, photograph, drawings…
- 6. Two-dimensional image inmovement Those images that being in two dimensions simulate or have movement: Bus with advertising facilities Television, Cinema, adverts
- 7. Static Three-dimensional Those imagesthat are in three dimensions but static: Sculptures, Objects
- 8. Three-dimensional in movement Thoseimages that are in three dimensions and have its own movement: Performances
- 9. Identify the typeof image in the following ones
- 12. 1.2. Classification ofthe image according to the sender: 1.2.1. who is the sender? 1.2.2. who is the receiver? 1.2.3. Type of function of the image: •Informative. •Exhortative. •Expressive. •Aesthetic.
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- 15. LEVEL 2: ObjectiveAnalysis 2.1. Preiconographic Analysis: analysis of the denoting (significant) speech. Description of the image as if we did not know anything cultural, only to describe what we see.real o simbólico, do visual de la s.de.finalidades.o.funciones.de.las A drawing of a white simplified bird only with line with a twig in the beak
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- 17. Denotive Speech Connotative Speech Objective andconscious elements Subjective and unconcious elements Fruit of sin Level 2: Objective
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- 19. Elements that itis necessary to comment Size Shape and format Colour Lighting Texture
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- 21. DEFINITION We call sizeto the physical dimensions of the visual product or image This is the first element that the sender must select for the statement of his message The size is chosen in relation by the scale of the spectator (habitually a human being) and does that the product is: • bigger than the spectator • smaller than the spectator
- 22. Selection criterion 1. PsychologicalImpact 2. Reputation (Notoriety) 3. Comfort of managing or of location
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- 24. Big size The spectatoris much smaller than the visual product Establishes a relation of domain by one object When this domain overwhelms the spectator. We are before the claustrophobia .
- 27. Small size The spectatoris much bigger than the visual product It Establishes a intimist relation with the object
- 28. The works ofgiant size create a great social impact that turns the visual product, artistic or commercial, into an event 2. Notoriety
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- 34. 3. Comodidad demanejo o ubicuidad
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- 38. Elements that itis necessary to comment Size Shape and format Colour Lighting Texture
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- 40. ¿What is format? We call format to the form and orientation of the support of the visual Ej. This photography is rectangular horizontally The format can be: •rectangular • circular • horizontal and vertical • others
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- 48. Selection criterion Adaptation to the support Sense of reading lectura Simbolic Content
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- 59. Clasificación por diferencias semánticas Organicshapes Man-made shapes
- 60. Conotative contens ofthe forms: Organic or natural form Man-made, Artificial or geometric form
- 62. The rounded oppositeto the angular shapes
- 63. The use ofthe organic form in the visual contemporary products
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