Graphics and visuals presentation

Moazzam Ali Rizvi BBC-10-15 Muhammad Shahzaib BBC-10-46 Muhammad Jahanzaib BBC-10-48 Mirza Waqas Jabbar BBC-10-28 Waqas Ahmad BBC-10-24

Introduction Business communication needs visual and graphics elements in order to be effective. When used correctly, photographs and videos can enhance understanding and message retention.

Graphic communication Graphic communication as the name suggests is communication through graphics and graphical aids. It is the process of creating, producing, and distributing material incorporating words and images to convey data, concepts, and emotions.

Visual communication Visual communication as the name suggests is communication through visual aid. It is the conveyance of ideas and information in forms that can be read or looked upon.

Types of Visual Communication Typography Sign industry Graphic Design Colors

Typography Typography is the art and technique of arranging type in order to make language visible.

Signage Signage is any kind of visual graphics created to display information to a particular audience.

Graphic Design The process and art of combining text and graphics and communicating an effective message in the design of logos, graphics, brochures, newsletters, posters, signs, and any other type of visual communication.

Colors Color is an element of visual language that people process before they are consciously aware of it. It ‘pops out’ at viewers in the early stages of vision.

Why we use colors Use color to speed visual search Color coding often speeds up visual search

Use color to improve object recognition

Use color to enhance meaning Bright colors above represent something of value

Use color to establish identity Colors of Top Web Brands

Use color to communicate mood Two moods expressed through color

Communicating effectively in the visual age Visual communication is everywhere today. Visual communication provides effective communication for work and Education.

The connection between seeing and remembering

Maximizing presentation effectiveness through visual communication

The case for visual communication

The intersection of visual and verbal Visual communication is more effective than verbal communication

Advantages Transcend language barrier Attention getting Ability to pick up information while in passive state of listening Makes everyone to remember whatever carried out It makes other believable and trustable

Disadvantages Imprecise & difficult to convey complex ideas Often cannot transmit the factual information Can possible distract from original intent of message

Summary Visual, Non-Verbal communication is not limited to external information sending but also internal messaging as well Most common external usage includes: Advertising Public Relations Negotiations Etc. Internally, it is used to convey broad ideas & messages to the employees

Graphics and visuals presentation

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