User Experience Doesn't Equal User Interface

Welcome to the most
non-technical talk today!

User Experience !=
User Interface
Brad Nunnally
User Experience Designer
MiTek Industries

If Using Twitter
#UX_STLDODN

Goals UI mean ...
What’s the
What UX isn’t...
What UX is...
Generally how to do it...

Street Cred
Computer Science Grad

First UX Job
Consultant for 21/2 Years

Why I’m a UXD?
I love people
I love technology
I love a challenge

What is the UI all
about?
No, I won’t be showing you any icebergs

Pretty Flat
Stuff on the surface of
things only mean so
much.

Temporary
Used only when needed,
and forgotten just as
easily.

Graphical
You can only put so much
lipstick on a pig.

A Treasure Map
Should convey the steps
necessary to take to
accomplish a task

Un-Deﬁning The Damn
Thing
What User Experience Isn’t...

About Design
An experience transcends
an interface, service, or
product (Mac vs PC)

Usability Tests
It’s not about what works
or not

A Phase
Takes more than few best
practices to achieve a
good experience

The Interface
Independent of current
level of technology

About the User
Sums up your brand and
message

Done Alone
Never drink alone, never
design alone

An Experience
Impossible to create
something as intangible as
an experience

Deﬁning The Damn
Thing
User Experience Is ...

A Lot of Hats
UXD, IA, IxD, VD, BA,
UID, etc. So many hats,
not enough heads

Relationships
People aren’t users or
customers, but partners
in an overall relationship

It’s Moral
Helping people do their
thing painlessly is never a
bad thing

Human Problems
Most of this problems are
timeless, others are being
created everyday

Sucking Less
Failure is part of the
game, just learn from your
failures

The Next Level
Provides the freedom to
innovate without
alienating

For an Experience
Set the stage and see how
the play gets acted out

Creating a Good User
Experience
A General Process

Problem Space
All good things start with
some good ole research

Understanding
Deﬁne the pieces to the
puzzle you are trying to
solve

Proper Solution
Find the needle in the
haystack

Validate
Determine how much you
sucked this time around

Maintenance
Got to keep the machine
rolling.

Takes Everyone
Goes beyond the project
team and department.

Young Profession
You’re our older sibling,
and it is time for us to get
along

Growing Up
Siblings can only bicker
for so long

Human Condition
User Experience can’t
improve it without your
help

Dive Deeper
http://bit.ly/17D7mM – Definition of User Experience by Luke Wroblewski

http://bit.ly/17lFT - 10 Most Common Misconceptions about User Experience
Design by Whitney Hess

http://bit.ly/WMb2 - A Definition of User Experience by Eric Reiss

http://bit.ly/Jk5hE - Pioneering a User Experience Process

http://bit.ly/2qhmwj - User Experience Diagrams by Luke Wroblewski

http://bit.ly/CMIR3 - The iPhone is not easy to use: a new direction for UX Design
by Fred Beecher

http://bit.ly/vOwxX - Top 10 UX Myths by Keith Lang

Resources - Pictures
http://bit.ly/JuzSO http://bit.ly/1gxE0C
http://bit.ly/YTEb2 http://bit.ly/12BCoE
http://bit.ly/cqmZ1 http://bit.ly/1r83Nt
http://bit.ly/2aO7N http://bit.ly/e6rkN
http://bit.ly/PcsSs http://bit.ly/i3NqI
http://bit.ly/4VgWc http://bit.ly/wOtJD
http://bit.ly/1gCzzK http://bit.ly/CQxTI
http://bit.ly/Z6eAt http://bit.ly/HmoZh
http://bit.ly/kYvES http://bit.ly/hcqcP
http://bit.ly/hYSIu http://bit.ly/vUL5r
http://bit.ly/hKCnb http://bit.ly/1TErM
http://bit.ly/25ZYxz http://bit.ly/2qgCXf
http://bit.ly/mFN6a http://bit.ly/1810BT
http://bit.ly/JgWdH http://bit.ly/3SxZPh
http://bit.ly/7br8b
http://bit.ly/5tKqI
http://bit.ly/JPEbd
http://bit.ly/ij73V

Thanks
Brad Nunnally
bnunnally@gmail.com
http://bradsrambling.com/blog
Follow me! @bnunnally

User Experience Doesn't Equal User Interface

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