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Public Relations- Intro and PR Models (Quiz)
The document outlines an online quiz on public relations, including 22 multiple choice questions covering topics such as proactive and reactive approaches, communication models, and the roles of public relations in organizations. It emphasizes the importance of public relations as a strategic communication process that builds relationships between organizations and their publics. The quiz serves as an academic requirement for MBA students at Acharya Institute of Technology.
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Complete outline of the PR fundamentals course, including guidelines for an online quiz.
Explains PR definitions, its significance, public relations' links, and examples of activities.
Discusses PR tools, reasons for rejection of press releases, and differences between PR and journalism.
Distinction between proactive and reactive PR strategies with their benefits and examples.
Introduces the RACE model which includes research, action, communication, and evaluation steps.
Detailing PR models including Pat Jackson’s model, one-way vs two-way communication, and principles.
Overview of communication models, identification of their developers, and filling in session on communication types.
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Public Relations- Intro and PR Models (Quiz)
- 1. v Subject : Fundamentals ofPR Time : 40 Minutes PUBLIC RELATIONS Question : 22 Multiple Choice Questions Online quiz SYLLABUS: (UNIT 1) Proactive and Reactive Approaches – Public Relations Process – Behavioural Public Relations Model – Persuasion Model – Two way symmetrical Communications Model – When communications is not enough – 20 great truths about Public Relations Submitted to: Prof. Mahak Balani (As part of Academic requirement for MBA Degree) Submitted by: Chandana K M Darshan P
- 2. Guidelines: ● Each questioncarries one mark. No negative marking for wrong answers (We encourage participants to attempt all questions) ● Participants are allowed to choose only one option from the set of alternatives given. ● If participants select more than one answer the first given answer is considered for evaluation.
- 3. Human relations inan organization link between employees and organization. Public relations in an organization link between public and ___________ ? 1 A. C. B. D. Stakeholders Media Organization All of the above Topic: Intro to PR Time : 30 Seconds
- 4. 1a Human relations inan organization link between employees and organization. Public relations in an organization link between public and ___________ ? A. Stakeholders C. Media B. Organization D. All of the above Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their public. Public relations can also be defined as the practice of managing communication between an organization and its publics.
- 5. Public relation isa broad set of communication activity used to create and maintain favourable relations between the organization and public. The term “Public” here means ? 2 A. C. B. D. Employees’ family Government Students All of the above Topic: Intro to PR Time : 30 Seconds
- 6. 2a The term “Public”here means ? A. Employees family C. Government B. Students D. All of the above ● Shareholders and potential shareholders of the company; ● Employees and their families; appropriate trade unions; employment officers appointment boards and training officers concerned with advice on careers. ● Suppliers of raw materials. ● Wholesale and retail trade customers. ● Under many circumstances it may also include school children and students in so far as they eventually become customers. ● Other companies in the same industry, and the firm’s own trade association. ● The authorities and residents of areas who are affected by its physical presence or its activities, in ways other than by purchasing its products. ● Towns where the company has factories come into this category; so do places where employment is created or removed.
- 7. 3 What should organizationdo during conditions of crisis ? A. B. C. D. Argue over the cause Hold destiny responsible Apologize for the wrong and start compensate Pass the buck to the competitor Time : 30 Seconds Topic: Intro to PR
- 8. 3a What should organizationdo during conditions of crisis ? A. B. C. D. Argue over the cause Hold destiny responsible Apologize for the wrong and start compensate Pass the buck to the competitor
- 9. 4 Which of thefollowing is not an government PR agency A. B. C. D. Doordarshan (DD) Akashvani (AIR) Press Information Bureau (PIB) None of the above Time : 30 Seconds Topic: Intro to PR
- 10. 4a Which of thefollowing is not an government PR agency A. B. C. D. Doordarshan (DD) Akashvani (AIR) Press Information Bureau (PIB) None of the above Doordarshan is public service broadcaster founded by Government of India in 1959. AIR founded by Government of India in 1937. PIB, is a nodal agency of the Government of India under Ministry of Information and Broadcasting founded in 1919.
- 11. 5 ___________ is anexample of public relations. A. B. C. D. Using social media to communicate with customers Offering a discount to a retailer for buying your product Calling existing customers to offer a discount on a new product Running a cross-promotion discount on sales of products Time : 30 Seconds Topic: Intro to PR
- 12. 5a ___________ is anexample of public relations. A. B. C. D. Using social media to communicate with customers Offering a discount to a retailer for buying your product Calling existing customers to offer a discount on a new product Running a cross-promotion discount on sales of products Public relations (PR) is the practice of deliberately managing the release and spread of information between an individual or an organization and the public in order to affect the public perception. Public relations (PR) and publicity differ in that PR is controlled internally, whereas publicity is not controlled and contributed by external parties. Option B,C,D here are fine examples for publicity.
- 13. Which one ofthe below listed item is NOT considered as tools for PR. 6 A. C. B. D. Social media Trade secrets Newsletters Banners Topic: Intro to PR Time : 30 Seconds
- 14. Tools of PRincludes: ● Brochures and catalogues ● Live TV/Radio program ● Press release ● Advertisements 6a A. C. B. D. Social media Trade secrets Newsletters Banners
- 15. 7 Which of thefollowing is NOT the reason for the rejection of company press releases by journalists ? A. B. C. D. They are not newsworthy. They are well-written. They are sent to the wrong person. Lacking in important information. Time : 30 Seconds Topic: Intro to PR
- 16. 7a Which of thefollowing is NOT the reason for the rejection of company press releases by journalists ? A. B. C. D. They are not newsworthy. They are well-written. They are sent to the wrong person. Lacking in important information.
- 17. ___________ is themost common public relations activity performed by the in-house public relations department. 8 A. C. B. D. Measurement and analysis Product packaging Media relations Special events Topic: Intro to PR Time : 30 Seconds
- 18. 8a ___________ is themost common public relations activity performed by the in-house public relations department. A. Measurement and analysis B. Product packaging C. Media relations D. Special events Roles: ● Provide company information to it’s key public. ● Planning publicity strategies and campaigns. ● Writing and producing presentations and press releases. ● Dealing with enquiries from the public, the press, and related organisations. ● Organising events such as press conferences, open days, exhibitions, tours and visits. ● Executing strategies with the communication tactics of news releases, employee newsletters, position papers, media placements, Website content,speeches, blogs, and social media messaging.
- 19. 9 Which government departmentacts as an important channel for communicating newly released government schemes for the public ? A. B. C. D. Department of Transport Department of Information and Public Relations Department of Commerce and Industry Department of Agriculture Time : 30 Seconds Topic: Intro to PR
- 20. 9a Which government departmentacts as an important channel for communicating newly released government schemes for the public ? A. B. C. D. Department of Transport Department of Information and Public Relations Department of Commerce and Industry Department of Agriculture
- 21. 10 ____________ distinguishes thePublic relations function from mainstream journalism. A. B. C. D. Objectivity Transparency Advocacy Persuasion Time : 30 Seconds Topic: Intro to PR
- 22. 10a ____________ distinguishes thePublic relations function from mainstream journalism. A. B. C. D. Objectivity Transparency Advocacy Persuasion ● Advocacy means to stand for for your rights. ● Public support for an idea. ● The act of pleading or arguing. ● There is no such scenarios in an organization to argue against public.
- 23. i Question hints: ● ProactiveApproach: Positive messages and updates. ● Reactive Approach: Responding to opportunities and situations that come your way.
- 24. A food establishmentdescribes their product to be fresh, healthy and they also list out nutritional guide in commercials. Which type of PR approach is this ? 11 A. C. B. D. Reactive Approach Symmetrical Approach Proactive Approach Asymmetrical Approach Topic: Proactive & Reactive Approach Time : 30 Seconds
- 25. Proactive approach/strategy involvesidentifying positive messages and using a multitude of tools to communicate those messages to the public. Benefits of Proactive approach: ● Increased exposure ● Greater brand awareness ● Improved reputation ● Better control 11a A. C. B. D. Reactive Approach Symmetrical Approach Proactive Approach Asymmetrical Approach
- 26. FSSAI had bannedthe sale of “Maggi” alleging it contained harmful monosodium glutamate (MSG) and excess lead. Owing to this nationwide ban Nestlé recalled all the Maggi products from all the outlets and emotionally promised that they'll be back in market through media. Which type of PR approach is this ? 12 A. C. B. D. Reactive Approach Symmetrical Approach Proactive Approach Asymmetrical Approach Time : 30 Seconds Topic: Proactive & Reactive Approach
- 27. Reactive approach/strategy isless about seeking the leads and more about responding in the appropriate manner to the situations that come your way. Benefits of Reactive approach: ● It helps to repair any damage that comes along with negative publicity. ● It Shows that an Organization Is Listening. ● Re-establishing credibility and trust. ● Limiting the potential damage on it’s brand image. 12a A. C. B. D. Reactive Approach Symmetrical Approach Proactive Approach Asymmetrical Approach
- 28. 13 RACE in PRis an acronym standing for __________? A. B. C. D. Research Analysis Communication Estimation Research Analysis Connect Evaluation Research Action Communication Estimation Research Action Communication Evaluation Time : 30 Seconds Topic: PR Process
- 29. 13a Research Action Communication Evaluation D. RACE in PRis 1. Use research to analyze the situation facing the organization and to accurately define the problem or opportunity in such a way that the public relations efforts can successfully address the cause of the issue and not just its symptoms. 2. Develop a strategic action plan that addresses the issue that was analyzed in the first step. This includes having an overall goal, measurable objectives, clearly identified publics, targeted strategies and effective tactics. 3. Execute the plan with communication tools and tasks that contribute to reaching the objectives. 4. Measure whether you were successful in meeting the goals using evaluation tools. In simple terms evaluate the outcome.
- 30. 14 Pat Jackson’s modelof public relations is also called as __________? A. B. C. D. Two way symmetrical Communications Model Public Information Model Behavioural Public Relations Model Persuasion Model Time : 30 Seconds Topic: PR Models
- 31. 14a Pat Jackson’s modelof public relations is also called as __________? A. B. C. D. Two way symmetrical Communications Model Public Information Model Behavioural Public Relations Model Persuasion Model Pat Jackson’s model - Behavioral Public Relations Model RACE model - Public Relations process/steps
- 32. ii The process ofchanging the public's behavior happens in five steps: 1. Building awareness 2. Developing a latent readiness 3. A triggering events 4. Engaging in intermediate behavior 5. Making behavioral change.
- 33. Arrange the followingsteps according to Behavioral model/Pat Jackson’s model. 1. Building awareness 2. Engaging in intermediate behavior 3. Making behavioral change. 4. Developing a latent readiness 5. A triggering events 15 A. C. B. D. 1,2,3,4,5 1,5,2,3,4 1,4,5,2,3 5,4,3,2,1 Topic: PR Models Time : 30 Seconds
- 34. Pat Jackson’s model/Behavioralmodel of PR 1. Building awareness 2. Developing a latent readiness 3. A triggering events 4. Engaging in intermediate behavior 5. Making behavioral change. 15a A. C. B. D. 1,2,3,4,5 1,5,2,3,4 1,4,5,2,3 5,4,3,2,1
- 35. 16 AIIMS, Delhi launches“Health awareness campaign” through social media posters. The main objective is to create an environment of health consciousness and reduce the consumption of tobacco. The above given statement satisfies which of the following models ? A. B. C. D. Two way symmetrical model Two way asymmetrical model Public Information model Behavioral change model Time : 30 Seconds Topic: PR Models
- 36. 16a The given statementsatisfies which of the following models ? A. B. C. D. Two way symmetrical model Two way asymmetrical model Public Information model Behavioral change model ● Asymmetrical model is also called as imbalanced model because an organization wants a change in public’s attitude and behaviours not in organization’s practices. ● There is no negotiation. ● It is win-lose situation
- 37. 17 Through the useof Twitter, ongoing interactive conversations occur daily between companies and their publics. In this medium, complaints can be handled and resolved in an immediate fashion. The above given statement satisfies which of the following models ? A. B. C. D. Two way symmetrical model Two way asymmetrical model Public Information model Behavioral change model Time : 30 Seconds Topic: PR Models
- 38. 17a The above givenstatement satisfies which of the following models ? A. B. C. D. Two way symmetrical model Two way asymmetrical model Public Information model Behavioral change model ● Goal of Grunig’s symmetrical communication model is one that embraces negotiation between the organization and its publics. ● Two-way symmetrical model is focused primarily in making sure that decisions made by an organization are mutually beneficial between itself and its audiences. ● win-win situation
- 39. 18 Australian Cricket Boardrecently announced the change of captain for it’s upcoming test matches. The above given statement satisfies which of the following models ? A. B. C. D. Two way symmetrical model Two way asymmetrical model Public Information model Behavioral change model Time : 30 Seconds Topic: PR Models
- 40. 18a Australian Cricket Boardrecently announced the change of captain for it’s upcoming test matches. The above given statement satisfies which of the following models ? A. B. C. D. Two way symmetrical model Two way asymmetrical model Public Information model Behavioral change model ● Public Information Model basically is to inform the public without any emphasizing promotion and publicity. ● This model does not seek to change the attitude of the public. ● It is just to disseminate any relevant information to the target.
- 41. 19 This one-way communicationmodel based on propaganda, attention-seeking and less accurate information and more of promotion defines which of the following model ? A. B. C. D. Two way symmetrical model Two way asymmetrical model Public Information model Publicity/Press agentry Time : 30 Seconds Topic: PR Models
- 42. 19a This one-way communicationmodel based on propaganda, attention-seeking and less accurate information and more of promotion defines which of the following model ? A. B. C. D. Two way symmetrical model Two way asymmetrical model Public Information model Publicity/Press agentry Time : 30 Seconds Topic: PR Models ● In this model, accuracy is not important and organizations do not seek audience feedback or conduct audience analysis research. ● It is a one-way form of communication. ● Example: Promoting a product (Red Bull energy drink)
- 43. 20 ___________ model presentsa more “scientifically persuasive” way of communicating with key audiences. A. B. C. D. Two way symmetrical model Two way asymmetrical model Public Information model Behavioral change model Time : 30 Seconds Topic: PR Models
- 44. 20a ___________ model presentsa more “scientifically persuasive” way of communicating with key audiences. A. B. C. D. Two way symmetrical model Two way asymmetrical model Public Information model Behavioral change model
- 45. 21 Who developed “fourmodels of PR” Publicity model, Public information model, Two-way symmetrical model and Two-way asymmetrical model. A. B. C. D. Gary and Hunt Grunig and Hunt Grunig and Holly Garry and Holly Time : 30 Seconds Topic: PR Models
- 46. 21a A. B. C. D. Gary and Hunt Grunigand Hunt Grunig and Holly Garry and Holly Grunig and Hunt in 1984 developed four models of PR.
- 47. 22 A. B. C. D. One way communication Twoway communication Multi way communication Four way communication Publicity Model One way communication Public Information Model __________________________ Two-way asymmetrical communication Two way communication Two-way symmetrical communication Two way communication Fill in the blanks: Time : 30 Seconds Topic: PR Models
- 48. 22a A. B. C. D. One way communication Twoway communication Multi way communication Four way communication Publicity Model One way communication Public Information Model One way communication Two-way asymmetrical communication Two way communication Two-way symmetrical communication Two way communication Fill in the blanks:
- 49. Thank You fortaking the quiz! Department of MBA, Acharya Institute of Technology Submitted by: Chandana K M Darshan P Submitted to: Prof. Mahak Balani