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Principle of design used in the graphic arts
The document discusses key principles of design used in graphic arts, including balance, emphasis, pattern/repetition, proportion, movement, rhythm, contrast, and unity. Balance refers to visual equality in elements like shape, form, value and color that can be symmetrical or asymmetrical. Emphasis creates a center of interest to attract attention. Pattern and repetition unify a work through consistent visual elements. Proportion concerns the relative size of elements. Movement directs the eye along lines and colors. Rhythm relies on pattern and movement to create order. Contrast arranges opposing elements to make visual interest. Unity occurs when all elements combine into a harmonious whole.
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Principle of design used in the graphic arts
- 1. PRINCIPLE OF DESIGNUSED IN THE GRAPHIC ARTS
- 2. Balance A feeling ofvisual equality in shape, form, value, color, etc. Balance can be symmetrical or evenly balanced or asymmetrical and un-evenly balanced. Objects, values, colors, textures, shapes, forms, etc., can be used in creating a balance in a composition.
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- 4. Emphasis Is a“center of interest”. An area that first attracts the attention in a compostion. This area is more important when compared to the other objects or elements in a composition. Emphasis can be created through the use of contrasting colors, placement and size of elements.
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- 6. Pattern/ Repitition Repeatingvisual elements such as line, color, shape, texture, value or image tends to unify the total effect of a work of art as well as create rhythm.
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- 9. Proportion Refers tothe relative size and scale of the various elements in a design. The issue is the relationship between objects, or parts, of a whole.
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- 11. Movement The paththe viewer’s eye takes through the artwork, often to a focal area. It can be directed along lines, edges, shapes, and color. Movement is closely tied to rhythm.
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- 15. Rhythm Rhythm isdescribed as timed movement in space. The presence of rhythm creates predictability and order in a composition. Rhythm relies heavily on pattern and movement.
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- 17. Contrast Refers tothe arrangement of opposite elements (light vs. dark colors, rough vs. smooth textures, large vs. small shapes, etc.) in a piece so as to create visual interest, excitement and drama.
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- 20. Unity Occurs whenall the elements of a piece combine to make a balanced, harmonious, complete whole. Unity is another of those hard-to-describe art terms but, when it is present, you eye and brain are pleased to see it.