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An Introduction to Visual social
media
Shaun Fagan
Black Dog New Media
Overview
• Intro
• Instagram
• Pinterest
• Vine
• Periscope
• Blabb
Introduction
Google Trends - World
Google Trends - UK
Instagram
Instagram
What is it?
• Phone app
• Life as it happens
• Images and 15 sec video
Instagram
How to increase traffic
• Hashtags – 7 is optimal
• Follow related people
• Advertise using Facebook
Pinterest
Pinterest
Good fit for:
• Ecommerce stores
• Creative industries
• Event / wedding industries
What sort of images to use
• Behind the scenes
• Meet the team
• Company culture (recruitment)
• Customer testimonials (video)
• Inspirational quotes
Vine
Vine Videos
• How to make spaghetti bolognese in 6
secs
• How to gift wrap awkward shapes
• Customer interviews
• Event highlights
Periscope
• Live video broadcast
• Limited to 24 hours
• New competition from Facebook
Periscope – Facebook Live
Blab.im
Summary
• Rise of Video (smart phones)
• Importance of Mobile Apps
• Easy to set up – but still need quality
content
www.cicada-online.com
Thank you.
Ned Wells
CEO
Zanzi Digital Ltd
7a Hithercroft Court
Lupton Road
Wallingford OX10 9BT
E: ned@zanzidigital.co.uk
T: 01865 595260
W: www.zanzidigital.co.uk

Introduction to Visual Media