Elements of Design - Graphic Design 1

Elements of Design - Graphic Design 1

• 1.
  WHAT IS GRAPHICDESIGN? What do graphic designers make?
• 2.
  WHAT IS GRAPHICDESIGN? What do graphic designers make? Logos, advertisements, posters, websites, products, book covers, billboards, road signs and much more! Graphic design – process of organizing and composing words and images to create a message What does your client want to say? What do YOU want to say?
• 3.
  WHAT MAKES ADESIGN GOOD? How do designers create an interesting design? Elements of design – line, shape, form, value, color, texture, space Principles of design – balance, unity, variety, emphasis, contrast, pattern, proportion, repetition, movement
• 4.
  LINE A markwith greater length than width
• 5.
  SHAPE A flat,2D area
• 6.
  FORM a 3Darea that has volume
• 7.
  TEXTURE The waysomething feels OR looks like it would feel
• 8.
  VALUE the rangefrom light to dark
• 9.
  SPACE the areataken up by objects (positive space) AND the area around those objects (negative space)
• 10.
  COLOR property oflight defined by hue, value & saturation
• 11.
  ASSIGNMENT – ELEMENTSOF ART PHOTOS Take 4-5 photos representing each of the 7 elements of design (30-35 photos total). One element should stand out strongly in each photo. You will use these photos in the next assignment!