The Elements
and Principles of
Art Design
What Are They?
Elements of design are the parts.
   They structure and carry the work.


Principles of design are concepts.
   They affect content and message.
Elements of Design
Line

Form

Space

Texture

Shape

Color

Value
Line




Strokes that show motion and connect two points. May be
vertical, horizontal or diagonal, curved, straight, zigzag, or show
emotion.
Form




Shows an object in space, the mass or positive space it occupies.
The term usually used when describing 3-D objects.
Space




What is between objects, also known as negative space.
Texture




The feel, real or implied, on an object or its surface.
Shape




Area enclosed when both sides of a line meet. Shapes can be
geometric or organic.
Color




Hue. May be complimentary, analogous, primary, secondary,
tertiary, or part of a color wheel.
Value




The lightness of darkness of an object or color. Often used with
drawings.
Principles of Design
Emphasis

Movement

Unity

Rhythm

Contrast

Variety
Emphasis




When one area in a work of art stands out more than another. The
part that catches your attention first.
Movement




The motion created in a work of art. Often uses the principle of
rhythm to achieve this.
Unity




The feeling of wholeness or the parts belonging together.
Rhythm




The repetition of lines, shapes, or colors to create a feeling of
movement.
Contrast




A difference created when elements are placed next to each other
in a work of art.
Variety




The use of different lines, shapes, and colors in a piece of work.

Elements & Principles of Art Design PowerPoint