Elements_and_to_Principles_of_Design.ppt

Elements_and_to_Principles_of_Design.ppt

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  Elements of Art andPrinciples of Design DDP/IED
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  ELEMENTS OF ART The Elements Of Art are the building blocks of art creation. They can be analyzed, organized, and manipulated by artists. They are the VISUAL LANGUAGE of art.
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  Line  an elementof art that refers to a mark made on a surface that shows the movement/path of a dot through space. Line can differ in physical and directional qualities. Lines can be real or implied, they can be 2-dimensional or 3-dimensional. Combinations of lines can suggest pattern, texture, and value. Lines that connect will create shapes. There are 5 main categories of line: horizontal, vertical, diagonal, curved and zigzag.
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  Color  an elementof art that refers to the reflection of light on an object. Color has 3 qualities: hue (the color name), value (how light or dark/tints and shades) and intensity (how bright or dull).
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  Shape  an elementof art that identifies an enclosed area. It can be geometric or organic/free form.
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  Form  An elementof art that appears three- dimensional and encloses volume such as a cube, sphere, cone or cylinder.
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  Value  an elementof art that refers to the lightness or darkness of a color. You can mix values by making tints and shades of a color.
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  Texture  an elementof art that refers to how the surface of an object feels, or look as though it might feel when touched. Texture can be actual (tactile) or implied (visual). Texture can be rough, smooth, shiny or dull (matte)
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  Space  element ofart that refers to the area around between, above, below or within objects. Shapes (2-dimensional) and forms (3- dimensional) are defined by space around and within them.  Space can be positive or negative
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  Principles of Design concepts used to organize or arrange the structural elements of design. Again, the way in which these principles are applied affects the expressive content, or the message of the work.
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  Balance is the conceptof visual equilibrium Symmetrical or Formal Balance can be described as having equal "weight" on equal sides of a centrally placed fulcrum  Asymmetrical or Informal Balance involves placement of objects in a way that will allow objects of varying visual weight to balance one another around a fulcrum point.
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  Emphasis  referred toas point of focus, or interruption. It marks the locations in a composition which most strongly draw the viewers attention.
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  Proportion  refers tothe relative size and scale of the various elements in a design.  is the relationship between objects, or parts, of a whole.
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  Unity/Harmony  summarizes allof the principles and elements of design. It refers to the coherence of the whole, the sense that all of the parts are working together to achieve a common result; a harmony of all the parts.
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  Rhythm / Movement Rhythm shows movement through the artists' repetition of certain Elements Of Art. Just as in music when a beat is repeated over and over, an artist will use an Element of Art such as Color and repeat it over and over in a work of art.
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  Contrast  in artand design occurs when two related elements are different. The greater the difference the greater the contrast. Contrast adds variety to the total design and creates unity.
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  Repetition  states thatyou repeat some aspect of the design throughout the entire piece.
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  Great Links:  http://desktoppub.about.com/od/ designprinciples/Principles_of_Design.htm http://char.txa.cornell.edu/language/principl/ principl.htm  http://www1.moe.edu.sg/edsoftware/ir/files/ art-repetition/index.html