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Mastering Digital Transformation for your business
This document discusses preparing for digital transformation through digital transformation modeling (DTM). It begins by outlining 7 metaphors - The Glass House, The Package, The Frog, etc. - to understand the impacts of changes driven by digital transformation. It then provides examples of how each metaphor could impact businesses. The document advocates for using DTM, which involves trend watching, defining business impact scenarios, and gaining insights, to help businesses prepare for an increasingly digital future and the ongoing changes it will bring. DTM can help identify where businesses may be disrupted and determine if they are ready to deal with issues like increased transparency, new competitors, and changing customer relationships.
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Mastering Digital Transformation for your business
- 1. "Mastering Digital Transformation foryour business" ! February, 2014 [email protected] @jcaudron 00 32 475 43 80 98
- 2. Jo Caudron °1968 Founder &CEO Co-Founder Digital Consulting Firm Social Media Campaigning Platform President
- 3. To get thisstarted... • Who is using? - @jcaudron Twitter Facebook, Google+, ... LinkedIn, Plaxo Pinterest Snapchat Email LBS Augmented Reality • Who is using? - an iPhone an Android phone a Blackberry a Microsoft Windows phone? a tablet (iPad, Android, …) wearable computers biometrics Apple TV, Boxee, ...
- 4. Smile, you’re ina crisis ;-) Digital Transformation The future is about permanently dealing with change and going in and out of moments of crisis. ! Are you ready to deal with this in your business context?
- 5. Insights: Understanding the Power ofDigital Transformation
- 6. A short historyof everything (in digital) Analogue Digital Connected (internet) Social Everything is getting mobile And the mobile eco-system will go to the living room very soon ... @jcaudron
- 7. The Speed ofChange… Mobile Social Digital Analogue Connected (internet)
- 8. The Internet in2012 @jcaudron 7.000.000.000
- 9. The Internet in2012 @jcaudron 3.000.000.000 7.000.000.000
- 10. The Internet in2012 @jcaudron 2.000.000.000 3.000.000.000 7.000.000.000
- 11. The Internet in2012 @jcaudron 7.000.000.000 2.000.000.000 3.000.000.000 7.000.000.000
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- 13. Digital in thecore The Business Digital (at the sideline) From ... @jcaudron ... to Digital Transformation Modeling
- 14. The Business The Business Digital(at the sideline) Digital (at the sideline) From ... @jcaudron ... to Digital Transformation Modeling
- 15. Digital in thecore Digital in the core Digital in the core The Business The Business Digital (at the sideline) Digital in the core Digital (at the sideline) From ... @jcaudron ... to Digital Transformation Modeling
- 16. Digital Transformation From ... @jcaudron ...to Digital Transformation Modeling R&D & Enterprise 2.0 PR & External Commun. IT HR Service & Support Sales Marketing & Communication Digital Media DM Billboards Print TV Radio
- 17. Do you accept...? Howbig should CHANGE be? In order to change the world? @jcaudron
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- 24. Digital Transformation The futureis about permanently dealing with change and going in and out of moments of crisis. ! Are you ready to deal with this in your business context? Digital Transformation Modeling (DTM)
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- 26. Why Digital TransformationModeling? “Figure out where the business will be most disrupted, and send the digital troops there. Don't spread them everywhere -- go where the fight is.” “Either you’re disrupting or you’re at risk of getting disrupted” ! ! ! George Colony, June 14, 2013 Brian Solis
- 27. Why Digital TransformationModeling? “10 THINGS THE CEO CAN DO TO DRIVE DIGITAL” George Colony, June 14, 2013
- 28. DigitalTransformationModeling Trendwatching Business Cases Step 1. Scenarios Getting insightsand understanding of the drivers of digital transformation Impact Insights !
- 29. 7 metaphors to understand theimpact of change
- 30. Imagine a worldwith increased transparency and higher accountability, with a new form of proximity and the need for responsiveness… That is the world we live in today. … a world in which technology becomes part of everything we do, where every object (including ourselves) is connected to the internet. … a world in which large monolithic structures are challenged by new (smaller) players, operating online, worldwide and according to new rules… The Glass House The Cyborg The Package … a world in which traditional partners becomes competitors and where everyone is trying to by-pass someone else… THE WHEEL OF CHANGE … a world in which people want to participate and co-create the future… The Participant The Frog … a world in which mobile access is dominating everything else. Where people have access to everything, everywhere, every time they want it… … a world in which we have new opinion leaders deciding what is important and what is not: new experts, our peers, but also driven by technology… The Traveller The Gatekeeper
- 31. The Glass House TheCyborg The Package THE WHEEL OF CHANGE The Participant The Frog The Traveller The Gatekeeper
- 32. The Glass House Transparency Closeness Responsiveness Speed/ Agility Authenticity Accountability Bi-directional Humanization
- 33. The Glass House Transparency Closeness Responsiveness Speed/ Agility Authenticity Accountability Bi-directional Humanization
- 34. The Glass House Transparency Closeness Responsiveness Speed/ Agility Authenticity Accountability Bi-directional Humanization
- 35. The Glass House Transparency Closeness Responsiveness Speed/ Agility Authenticity Accountability Bi-directional Humanization 148K
- 36. The Glass House Transparency Closeness Responsiveness Speed/ Agility Authenticity Accountability Bi-directional Humanization
- 37. The Glass House Transparency Closeness Responsiveness Speed/ Agility Authenticity Accountability Bi-directional Humanization Humanization
- 38. The Package From monolithicto atomic Small & Simple APPification Long Tail Personalized Real-Time Utility / Usability Value for Money Agile/Cloud/SaaS
- 39. The Package Angry Birds Digg.be YeloApp Boxee TV Twitter, Facebook Fun RSS CNN online / app Breaking news culture Spotify + Metafy Twitter, Facebook Sporza.be From monolithic to atomic Small & Simple APPification Long Tail Personalized Real-Time Utility / Usability Value for Money Agile/Cloud/SaaS Newspaper Website In-depth analysis Discovery Blogs Sports LinkedIn, Monster, ... Specials Jobs Services Classifieds eBay Weather Trends & Lifestyle Weather Pro (iPhone) Vertical sites and specialties portals Traffic: Inrix + iCoyote (iPhone) Pinterest, blogs
- 40. The Package From monolithicto atomic Small & Simple APPification Long Tail Personalized Real-Time Utility / Usability Value for Money Agile/Cloud/SaaS Tablet publishing will not save magazines or newspapers, as long as they continue to be translations of the traditional package. ! Media titles need to become media labels.
- 41. The Package From monolithicto atomic Small & Simple APPification Long Tail Personalized Real-Time Utility / Usability Value for Money Agile/Cloud/SaaS
- 42. The Frog By-passing Virtualization (services, products, support, distribution,...) Distortion of the value chain
- 43. The Frog By-passing Virtualization (services, products, support, distribution,...) Distortion of the value chain
- 44. The Frog By-passing Virtualization (services, products, support, distribution,...) Distortion of the value chain If you can sell expensive cars online, you can sell anything online.
- 45. The Frog By-passing Virtualization (services, products, support, distribution,...) Distortion of the value chain
- 46. The Frog By-passing Virtualization (services, products, support, distribution,...) Distortion of the value chain
- 47. The Gatekeeper Gatekeeper meets theSecond Gatekeeper (the power of social media) Fragmentation of (communication) touchpoints Recommendations Ambassadorship
- 48. The Gatekeeper Gatekeeper meets theSecond Gatekeeper (the power of social media) Fragmentation of (communication) touchpoints Recommendations Ambassadorship
- 49. The Gatekeeper Gatekeeper meets theSecond Gatekeeper (the power of social media) Fragmentation of (communication) touchpoints Recommendations Ambassadorship
- 50. The Gatekeeper Gatekeeper meets theSecond Gatekeeper (the power of social media) Fragmentation of (communication) touchpoints Recommendations Ambassadorship Bitcoin: “open source peer 2 peer money”
- 51. The Traveller Mobile technology Location/ Local Always on / Instant gratification Decreased mobility (for society) De-centralized / NWOW “Good is good enough” Small Data
- 52. The Traveller Mobile technology Location/ Local Always on / Instant gratification Decreased mobility (for society) De-centralized / NWOW “Good is good enough” Small Data
- 53. The Traveller Mobile technology Location/ Local Always on / Instant gratification Decreased mobility (for society) De-centralized / NWOW “Good is good enough” Small Data
- 54. The Traveller Mobile technology Location/ Local Always on / Instant gratification Decreased mobility (for society) De-centralized / NWOW “Good is good enough” Small Data
- 55. The Traveller Mobile technology Location/ Local Always on / Instant gratification Decreased mobility (for society) De-centralized / NWOW “Good is good enough” Small Data
- 56. The Traveller Mobile technology Location/ Local Always on / Instant gratification Decreased mobility (for society) De-centralized / NWOW “Good is good enough” Small Data
- 57. The Participant Community Gamification Co-creation/ Collaboration The power of the crowd Empowered Self (Self-)service
- 58. The Participant Community Gamification Co-creation/ Collaboration The power of the crowd Empowered Self (Self-)service
- 59. The Participant Community Gamification Co-creation/ Collaboration The power of the crowd Empowered Self (Self-)service Crowdfunding
- 60. The Participant Community Gamification Co-creation/ Collaboration The power of the crowd Empowered Self (Self-)service
- 61. The Cyborg Quantified Self WearableComputing Internet of Things Big Data Open Data Monitoring Even Smaller Contextual Awareness
- 62. The Cyborg Quantified Self WearableComputing Internet of Things Big Data Open Data Monitoring Even Smaller Contextual Awareness
- 63. The Cyborg Quantified Self WearableComputing Internet of Things Big Data Open Data Monitoring Even Smaller Contextual Awareness
- 64. The Cyborg Quantified Self WearableComputing Internet of Things Big Data Open Data Monitoring Even Smaller Contextual Awareness The Internet of Things is here right now
- 65. The Cyborg Quantified Self WearableComputing Internet of Things Big Data Open Data Monitoring Even Smaller Contextual Awareness Contextual Awareness: technology knows everything Location/ time-aware Activityaware Productaware Intentionaware
- 66. Can you dealwith increased transparency and accountability? Can you survive competion by new digital players that cherry pick only the best parts of your business? And it’s only getting worse… The Glass House The Cyborg Can you activate your clients to become partners, rather than potential enemies? The Package Are YOU Ready? The Participant Will you get by-passed or bypass yourself? The Frog Does mobile technology change the relationship between you and your clients? Who will determine what is important in your business? New players, algorithms, Social Media, …? Or you? The Traveller The Gatekeeper
- 67. DigitalTransformationModeling Trendwatching Business Cases Step 2. ! Scenarios Impact Insights Defining thepossible impact on our own ecosystem
- 68.
- 69. climate Fossil Fuels External drivers? TheGlass House Transparency Closeness Responsiveness Speed / Agility Authenticity Bi-directional Humanization The Package The Frog From monolithic to atomic Small & Simple By-passing Long Tail Virtualization (services, products, support, distribution, ...) Personalized Realtime Utility / Usability Value for Money Agile Cloud/SaaS Distortion of the value chain The Gatekeeper Gatekeeper meets the Second Gatekeeper (the power of social media) Fragmentation of (communication) touchpoints The Traveller The Participant The Cyborg Mobile technology Community Quantified Self Location / Local Co-creation/ Collaboration Wearable Computing The power of the crowd Internet of Things Empowered Self Open Data Gamification Monitoring (Self-)service Even Smaller Always on NWOW Instant gratification Recommendations “Good is good enough” Ambassadorship Small Data Big Data
- 70. The Glass House Transparency Closeness Responsiveness Speed /Agility Accountability Authenticity Bi-directional Humanization The Package The The Frog Gatekeeper From monolithic to atomic Small & Simple Bypassing APPification Virtualization Long Tail (services, products, support, Personalized distribution, ...) Real-Time Distortion of the Utility / Usability value chain Value for Money Agile/Cloud/SaaS The Traveller The Participant Mobile technology Gatekeeper meets Location / Local Community the Second Always on / Instant Gatekeeper (the Gamification gratification power of social Co-creation / Decreased media) Collaboration mobility (for Fragmentation of society) The power of the (communication) crowd De-centralized / touchpoints NWOW Empowered Self Recommendations “Good is good (Self-)service Ambassadorship enough” Small Data The Cyborg Quantified Self Wearable Computing Internet of Things Big Data Monitoring Open Data Even Smaller Contextual Awareness
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- 73. For most companies,this is still a mighty long way to go…
- 75. Out soon! • Our newbook on the impact of digital on the world and economy as we know it • A practical guide to help you understand the impact and how it will potentially change your business (if it’s not too late already) • • • Authors: Jo Caudron & Dado Van Peteghem Available spring 2014 Crowd funding by pre-ordering now on http://www.dearmedia.be/2014/01/13/ digitaltransformation/
- 76. • • a digital consultingcompany • our mission is to help you finding a new balance between the certainties of your traditional business and the opportunities of innovations in (digital) media • our scope is everything in the digital space, with focus on social, mobile, tablets, location, connected TV, new radio, ... • We work for large European clients founded in 2009 by Jo Caudron, today we are 5 people
- 77. Consulting, trend watching,trainings, presentations Online Media Social Mobile Future Marcomm ! Digital Transformation Modeling: Digital impact on traditional communication, media, business, ...
- 78. "Mastering Digital Transformation foryour business" ! February, 2014 [email protected] @jcaudron 00 32 475 43 80 98