Digital 
Transformation 
——— 
Hoe internet ook Zorg en 
Welzijn gaat verstoren 
——— 
November 2014 
jo@dearmedia.be / @jcaudron / +32 475 43 80 98
Out Now! 
• www.digitaltransformationbook.com 
• Available in Dutch and English
Smile, you’re in a crisis ;-) 
@jcaudron 
Digital Transformation 
The future is about 
permanently dealing 
with change and 
going in and out of 
moments of crisis. 
Are you ready to 
deal with this in 
your business 
context?
Do you accept...? 
How big should CHANGE be? 
In order to change 
the world? 
@jcaudron
Waves of Digital Disruption 
1995+ 
Music 
Photography 
Video Rental 
… 
2010+ 
Print Media 
TV 
Travel 
HR 
… 
2015+ 
Banking 
Healthcare 
Automotive 
Retail 
Education 
Telco 
… 
2020+ 
All Safe havens 
will be subject 
to digital 
disruption 
…
Disruption is real, deal with it! 
@jcaudron 
Disruption 
Modeling 
Transformation
7 metaphors to 
understand 
the impact of change
The 
Glass House 
Relationship 
Transparency 
Accountability 
Proximity 
Responsiveness 
Bi-directional 
Humanization 
Authenticity 
The 
Package 
Product, Service 
& Packaging 
Monolithic vs. 
atomic 
APPification 
Long Tail 
Personalized 
Experience 
Speed 
Price 
(Self-)service 
Scalability 
The 
Frog 
Position in 
the value 
chain 
Bypassing 
Virtualization 
Fragmentation of 
touchpoints 
The 
Gatekeeper 
Opinion 
making 
New gatekeepers 
Recommendations 
"Good is good 
enough" 
Ambassadorship 
The 
Traveller 
Location & 
Place 
Place 
Utility 
Empowered self 
Delivery fulfillment 
New way of 
working 
Contextual 
awareness 
Real-time 
The 
Participant 
Community 
Community 
Gamification 
Collaboration 
The power of the 
crowd 
The 
Cyborg 
Progressive 
Technology 
Internet of things 
Wearables 
Quantified self 
Robotics 
Data 
Monitoring 
We have to prepare for a digital future, with new rules and new relationships
Patients reporting live from their hospital bed 
The Glass House 
Transparency 
Accountability 
Proximity 
Responsiveness 
Bi-directional 
Humanization 
Authenticity
The Package Apps taking over functions of doctors 
Monolithic vs. atomic 
APPification 
Long Tail 
Personalized 
Experience 
Speed 
Price 
(Self-)service 
Scalability
The Frog Doctors get bypassed or disappear behind new gatekeepers 
Bypassing 
Virtualization 
Fragmentation of 
touchpoints
The Gatekeeper Who will tell you what is wrong? Who to believe? 
New gatekeepers 
Recommendations 
“Good is good 
enough” 
Ambassadorship
The Traveller 
Place 
Utility 
Empowered self 
Instant gratification 
New way of working 
Contextual awareness 
Real-time 
Seeing a doctor any place, any time
The Participant 
Community 
Gamification 
Collaboration 
The power of the 
crowd 
Sharing economy 
Communities where patients discuss
The Cyborg 
Internet of Things 
Wearables 
Quantified self 
Robotics 
Data 
Monitoring 
“Mobile healthcare will reduce the number of expensive 
hospital visits, help citizens to take charge of their own 
health and wellbeing and encourage an approach to health 
that focuses on prevention rather than treatment,” 
~Neelie Kroes, Vice-President of the European Commission.
So how do you get 
going? 
Create your own Digital Transformation 1 vision and plan 
2 Create Digital Leadership 
3 Innovate in the right place(s) 
4 Build the Transformation Fleet 
5 Change the culture
So how do you get 
going? 
Create your own Digital Transformation 1 vision and plan 
2 Create Digital Leadership 
3 Innovate in the right place(s) 
4 Build the Transformation Fleet 
5 Change the culture
Trendwatching 
Business 
Cases 
Scenarios 
Impact 
Insights 
80
So how do you get 
going? 
Create your own Digital Transformation 1 vision and plan 
2 Create Digital Leadership 
3 Innovate in the right place(s) 
4 Build the Transformation Fleet 
5 Change the culture
“If you can't understand the new 
world of digital, fire yourself. 
Build an executive team that is 
digital-first (when problems arise, 
the first solution is always digital). 
Make sure there is a techie on the 
board of directors. If the board 
has a low digital IQ, the company 
will have a low digital IQ” 
George Colony 
CEO Forrester Research 
So, where are you? 
How digital is your 
company? 
Digital Leadership 
Assessment
So how do you get 
going? 
Create your own Digital Transformation 1 vision and plan 
2 Create Digital Leadership 
3 Innovate in the right place(s) 
4 Build the Transformation Fleet 
5 Change the culture
Different types of innovation 
The Factory The Guesthouse The Garage 
Incremental innovation 
• Development of ‘need to have’ 
digitals projects and technology 
• Working on the existing foundation 
of the company 
• Follows general procedures and 
regulations 
• Slow 
Change projects 
• Small and dedicated project-teams, focused 
on in-house innovation 
• Limited independency: they are an (internal) 
supplier of the factory 
• Focus on strategically important new-style 
projects or add-ons that will be rolled-out 
within the existing company architecture 
Breakthrough innovation 
• Small dedicated teams focused on innovation 
• Autonomous operations and decisions 
• Possibly separate entities 
• Focused on agile and rapid development and roll-out 
of ideas in a stand-alone model 
•These can be grass-root internal 
initiatives or acquisition of interesting 
targets
So how do you get 
going? 
Create your own Digital Transformation 1 vision and plan 
2 Create Digital Leadership 
3 Innovate in the right place(s) 
4 Build the Transformation Fleet 
5 Change the culture
@jcaudron 
The Factory 
From ... ... to 
Digital Transformation 
The Guesthouse 
The Garage
So how do you get 
going? 
Create your own Digital Transformation 1 vision and plan 
2 Create Digital Leadership 
3 Innovate in the right place(s) 
4 Build the Transformation Fleet 
5 Change the culture
All things you do must start from a superior experience 
From now on, you are an agile and flexible company 
@jcaudron 
The customer always decides 
You live in a world of uncertainty 
Always play on the offense instead of the defense 
Don’t be afraid to cannibalize your own business 
Never, ever, disrespect new or small players 
How far away is this from YOUR business reality?
Things to take away … 
Key Insights
Disruption is real, deal with it! 
@jcaudron 
Disruption 
Modeling 
Transformation 
1. Disruption is happening 
anyway, often without 
your knowing…
Disruption is real, deal with it! 
@jcaudron 
Disruption 
Modeling 
2. There are methods 
to understand the 
impact and plan for 
Transformation 
the future
Disruption is real, deal with it! 
@jcaudron 
Disruption 
Modeling 
Transformation 
3. You can take transformation in your own hands, but you 
will have to start NOW, in order to stay in the drivers seat!
4. You’ll need digital leadership 
@jcaudron 
throughout the entire 
organization
@jcaudron 
6. You will need to embrace 
new culture, policies, rules, 
methodologies, technology, 
processes, attitude, …
@jcaudron 
7. You’re no longer too big to fail …
Start now. Model your 
own future. 
Play on the offense 
instead of on the 
defense! 
Read the book! 
Let us help you transform your company
Digital Strategy 
and Transformation 
Jo Caudron 
jo@dearmedia.be - 0475/43.80.98
• we are a digital consulting 
company 
• founded in 2009 
• we work for large European 
clients 
• we have a strong vision on the 
impact of digital and act 
accordingly 
• we are advisors, writers, coaches 
and entrepreneurs 
AllDigitalNow 
Jo Caudron 
CEO 
Dado Van Peteghem 
Managing Partner 
Ilse Bollen 
Consultant 
Florence Pérès 
Consultant 
Helena Van Eykeren 
Consultant 
Sam Wouters 
Consultant
AllDigitalNow
Our Vision: 
AllDigitalNow 
All businesses will have to do things in 
a digital way because that’s what their 
AllDigitalNow 
clients want. 
Even non-digital companies will see 
their business be impacted by those 
who are digital (clients, competitors, 
partners, digital challengers, …). 
There is no way around this, the time 
of not believing is over.
We make companies understand the long 
term impact of digital on their business, what 
this means for their future and how they can 
take digital transformation in their own 
1 “AllDigitalNow” 
AllDigitalNow 
hands. 
We create business strategy, concepts and 
plans for online, mobile, social, … 
We are advisors. We do our job in a 
bootstrapped way, mixing high-end strategic 
thinking with pragmatic implementation, 
through thought leadership and 
entrepreneurship. 
2 
3
Digital 
Strategy & 
Concept 
Development 
Digital 
Transformation 
Long Term 
Business 
Strategy 
1 2 
3
Digital 
Transformation 
——— 
Hoe internet ook Zorg en 
Welzijn gaat verstoren 
——— 
November 2014 
jo@dearmedia.be / @jcaudron / +32 475 43 80 98

Digital Transformation

  • 1.
    Digital Transformation ——— Hoe internet ook Zorg en Welzijn gaat verstoren ——— November 2014 [email protected] / @jcaudron / +32 475 43 80 98
  • 2.
    Out Now! •www.digitaltransformationbook.com • Available in Dutch and English
  • 3.
    Smile, you’re ina crisis ;-) @jcaudron Digital Transformation The future is about permanently dealing with change and going in and out of moments of crisis. Are you ready to deal with this in your business context?
  • 4.
    Do you accept...? How big should CHANGE be? In order to change the world? @jcaudron
  • 6.
    Waves of DigitalDisruption 1995+ Music Photography Video Rental … 2010+ Print Media TV Travel HR … 2015+ Banking Healthcare Automotive Retail Education Telco … 2020+ All Safe havens will be subject to digital disruption …
  • 7.
    Disruption is real,deal with it! @jcaudron Disruption Modeling Transformation
  • 8.
    7 metaphors to understand the impact of change
  • 9.
    The Glass House Relationship Transparency Accountability Proximity Responsiveness Bi-directional Humanization Authenticity The Package Product, Service & Packaging Monolithic vs. atomic APPification Long Tail Personalized Experience Speed Price (Self-)service Scalability The Frog Position in the value chain Bypassing Virtualization Fragmentation of touchpoints The Gatekeeper Opinion making New gatekeepers Recommendations "Good is good enough" Ambassadorship The Traveller Location & Place Place Utility Empowered self Delivery fulfillment New way of working Contextual awareness Real-time The Participant Community Community Gamification Collaboration The power of the crowd The Cyborg Progressive Technology Internet of things Wearables Quantified self Robotics Data Monitoring We have to prepare for a digital future, with new rules and new relationships
  • 10.
    Patients reporting livefrom their hospital bed The Glass House Transparency Accountability Proximity Responsiveness Bi-directional Humanization Authenticity
  • 11.
    The Package Appstaking over functions of doctors Monolithic vs. atomic APPification Long Tail Personalized Experience Speed Price (Self-)service Scalability
  • 12.
    The Frog Doctorsget bypassed or disappear behind new gatekeepers Bypassing Virtualization Fragmentation of touchpoints
  • 13.
    The Gatekeeper Whowill tell you what is wrong? Who to believe? New gatekeepers Recommendations “Good is good enough” Ambassadorship
  • 14.
    The Traveller Place Utility Empowered self Instant gratification New way of working Contextual awareness Real-time Seeing a doctor any place, any time
  • 15.
    The Participant Community Gamification Collaboration The power of the crowd Sharing economy Communities where patients discuss
  • 16.
    The Cyborg Internetof Things Wearables Quantified self Robotics Data Monitoring “Mobile healthcare will reduce the number of expensive hospital visits, help citizens to take charge of their own health and wellbeing and encourage an approach to health that focuses on prevention rather than treatment,” ~Neelie Kroes, Vice-President of the European Commission.
  • 17.
    So how doyou get going? Create your own Digital Transformation 1 vision and plan 2 Create Digital Leadership 3 Innovate in the right place(s) 4 Build the Transformation Fleet 5 Change the culture
  • 18.
    So how doyou get going? Create your own Digital Transformation 1 vision and plan 2 Create Digital Leadership 3 Innovate in the right place(s) 4 Build the Transformation Fleet 5 Change the culture
  • 19.
    Trendwatching Business Cases Scenarios Impact Insights 80
  • 20.
    So how doyou get going? Create your own Digital Transformation 1 vision and plan 2 Create Digital Leadership 3 Innovate in the right place(s) 4 Build the Transformation Fleet 5 Change the culture
  • 21.
    “If you can'tunderstand the new world of digital, fire yourself. Build an executive team that is digital-first (when problems arise, the first solution is always digital). Make sure there is a techie on the board of directors. If the board has a low digital IQ, the company will have a low digital IQ” George Colony CEO Forrester Research So, where are you? How digital is your company? Digital Leadership Assessment
  • 22.
    So how doyou get going? Create your own Digital Transformation 1 vision and plan 2 Create Digital Leadership 3 Innovate in the right place(s) 4 Build the Transformation Fleet 5 Change the culture
  • 23.
    Different types ofinnovation The Factory The Guesthouse The Garage Incremental innovation • Development of ‘need to have’ digitals projects and technology • Working on the existing foundation of the company • Follows general procedures and regulations • Slow Change projects • Small and dedicated project-teams, focused on in-house innovation • Limited independency: they are an (internal) supplier of the factory • Focus on strategically important new-style projects or add-ons that will be rolled-out within the existing company architecture Breakthrough innovation • Small dedicated teams focused on innovation • Autonomous operations and decisions • Possibly separate entities • Focused on agile and rapid development and roll-out of ideas in a stand-alone model •These can be grass-root internal initiatives or acquisition of interesting targets
  • 24.
    So how doyou get going? Create your own Digital Transformation 1 vision and plan 2 Create Digital Leadership 3 Innovate in the right place(s) 4 Build the Transformation Fleet 5 Change the culture
  • 25.
    @jcaudron The Factory From ... ... to Digital Transformation The Guesthouse The Garage
  • 26.
    So how doyou get going? Create your own Digital Transformation 1 vision and plan 2 Create Digital Leadership 3 Innovate in the right place(s) 4 Build the Transformation Fleet 5 Change the culture
  • 27.
    All things youdo must start from a superior experience From now on, you are an agile and flexible company @jcaudron The customer always decides You live in a world of uncertainty Always play on the offense instead of the defense Don’t be afraid to cannibalize your own business Never, ever, disrespect new or small players How far away is this from YOUR business reality?
  • 28.
    Things to takeaway … Key Insights
  • 29.
    Disruption is real,deal with it! @jcaudron Disruption Modeling Transformation 1. Disruption is happening anyway, often without your knowing…
  • 30.
    Disruption is real,deal with it! @jcaudron Disruption Modeling 2. There are methods to understand the impact and plan for Transformation the future
  • 31.
    Disruption is real,deal with it! @jcaudron Disruption Modeling Transformation 3. You can take transformation in your own hands, but you will have to start NOW, in order to stay in the drivers seat!
  • 32.
    4. You’ll needdigital leadership @jcaudron throughout the entire organization
  • 33.
    @jcaudron 6. Youwill need to embrace new culture, policies, rules, methodologies, technology, processes, attitude, …
  • 34.
    @jcaudron 7. You’reno longer too big to fail …
  • 35.
    Start now. Modelyour own future. Play on the offense instead of on the defense! Read the book! Let us help you transform your company
  • 36.
    Digital Strategy andTransformation Jo Caudron [email protected] - 0475/43.80.98
  • 37.
    • we area digital consulting company • founded in 2009 • we work for large European clients • we have a strong vision on the impact of digital and act accordingly • we are advisors, writers, coaches and entrepreneurs AllDigitalNow Jo Caudron CEO Dado Van Peteghem Managing Partner Ilse Bollen Consultant Florence Pérès Consultant Helena Van Eykeren Consultant Sam Wouters Consultant
  • 38.
  • 39.
    Our Vision: AllDigitalNow All businesses will have to do things in a digital way because that’s what their AllDigitalNow clients want. Even non-digital companies will see their business be impacted by those who are digital (clients, competitors, partners, digital challengers, …). There is no way around this, the time of not believing is over.
  • 40.
    We make companiesunderstand the long term impact of digital on their business, what this means for their future and how they can take digital transformation in their own 1 “AllDigitalNow” AllDigitalNow hands. We create business strategy, concepts and plans for online, mobile, social, … We are advisors. We do our job in a bootstrapped way, mixing high-end strategic thinking with pragmatic implementation, through thought leadership and entrepreneurship. 2 3
  • 41.
    Digital Strategy & Concept Development Digital Transformation Long Term Business Strategy 1 2 3
  • 42.
    Digital Transformation ——— Hoe internet ook Zorg en Welzijn gaat verstoren ——— November 2014 [email protected] / @jcaudron / +32 475 43 80 98