Use site analytics tools to understand how your content is performing. This guide shows you how to view key metrics like page and video views, authors, and file downloads so you can track and improve your site’s success.
The “Most viewed” section of Stats will list the posts and pages that have received the most views for the date range you select at the top of the Traffic page. If archives (like category pages) are present, the Archive button will display traffic to the archive pages on your site.
To view posts, pages, and archive traffic, follow these steps:
- Visit your site’s dashboard.
- In the sidebar, click on Stats.
- Scroll to the “Most viewed” card. Perform any of the following actions:
- Toggle between “Posts & pages” and Archive using the buttons at the top of the card.
- Click a post or page name to view the all-time stats and additional traffic highlights.
- Hover over a post or page, and click the “View” icon to open the published page/post in a new tab.
- Click “View all” to see the full list of views and download a CSV of the data.
A view is recorded when someone visits your content directly through a link or views the full post in the Reader. Your traffic appears in different categories based on how visitors access your content:
Posts & Pages: Individual posts and pages on your site, including static pages like Home, About, and Contact.
Some blog layouts show full post content on the homepage. When visitors read posts there, views count toward the homepage rather than individual posts.
Archive: Collection pages that display multiple posts, including:
- Category and tag pages
- Author pages
- Date-based archives (posts organized by month and year)
- Search result pages
- Error pages (e.g., 404)
- Your main posts page
- WooCommerce shop pages
- Other taxonomy-based pages
This section of the guide applies to sites with our WordPress.com Premium, Business, and Commerce plans, and the legacy Pro plan. For sites on the Free or Personal plans, upgrade your plan to access this feature.
See which post authors on your site generate the most traffic with their published content. If you do not have any posts on your site, this card will not appear in your Stats.
To view traffic stats by author, follow these steps:
- Visit your site’s dashboard.
- In the sidebar, click on Stats.
- Scroll to the Authors card. Perform any of the following actions:
- Click an author’s name to see a list of their published posts for the date range you select at the top of the Traffic page.
- Click “View all” to see the full list of views by author and download a CSV of the data.
If you do not see the Authors card, click on the Settings icon in the top right of the Traffic dashboard, and toggle on the Module visibility for Authors.
This section of the guide applies to sites with our WordPress.com Premium, Business, and Commerce plans, and the legacy Pro plan. For sites on the Free or Personal plans, upgrade your plan to access this feature.
The Videos section of your site’s stats displays the views of the videos you have uploaded to your site. Learn more: View video traffic.
This section of the guide applies to sites with our WordPress.com Personal, Premium, Business, and Commerce plans, and the legacy Pro plan. For sites on the free plan, upgrade your plan to access this feature.
This section lists the files your site’s visitors have downloaded from your site and how many times they have been retrieved. Downloads are counted for uploaded video, audio, and document file types.
To see what files are being downloaded from your site, follow these steps:
- Visit your site’s dashboard.
- In the sidebar, click on Stats.
- Scroll to the Downloads card. Perform any of the following actions:
- Click the name of a download to open the file in a new tab.
- Click the “View all” link to see the full list of File Downloads views and download a CSV of the data.
File Download Stats are currently unavailable for plugin-enabled sites.
Download traffic is calculated based on the following factors:
- Every request to download a file is recorded in your stats, even if the file download is unsuccessful.
- If the file opens in the browser, that counts as a download.
- When a site owner or administrator downloads the file, that is calculated in the download stats as well.
- Many podcast apps download files automatically for podcast files; that counts in your stats but does not mean the podcast was played.
This section of the guide applies to sites with our WordPress.com Personal, Premium, Business, and Commerce plans, and the legacy Pro plan. For sites on the free plan, upgrade your plan to access this feature.
The Click stats show you what links visitors are clicking on your site. It tracks links to other pages or posts on your site, as well as links from your site to other sites. Clicks to links in content, comments, usernames, and media files are all tracked.
To view the Click stats for your site, follow these steps:
- Visit your site’s dashboard.
- In the sidebar, click on Stats.
- Scroll to the Clicks card. Perform any of the following actions:
- Click the site address to visit the linked site.
- Click the “View all” link to see the full list of Clicks views and download a CSV of the data.
When there are multiple clicks to the same root domain, the data will be grouped by the root domain. For example, all clicks to other pages in your website will be grouped under your site’s address (root domain.)
Click any record with a down arrow to see the pages grouped under that root domain.
