Guides/Create content/Media/View video traffic

View video traffic

The Videos section of your site’s stats displays the views of the videos you have uploaded to your site. In this guide you will learn how to view the performance of your uploaded videos.

This feature is available on sites with the WordPress.com Business and Commerce plans, and the legacy Pro plan. If you have a Business plan, make sure to activate it. For sites on the Free, Personal, and Premium plans, upgrade your plan to access this feature.

Video overview

Check video performance

All the videos you have uploaded to your site will be tracked in the Videos section of your site’s stats. You will be able to see the most popular videos by number of views and click on a specific video to see where that video is embedded on your site.

To see how your videos are performing, follow these steps:

  1. Visit your site’s dashboard.
  2. In the sidebar, click on Stats.
  3. Scroll to the Videos card. Perform any of the following actions:
    • Click the title of a video to view a chart showing daily activity and a list of the places on your site where you have embedded the video.
    • Click the “View all” link to see the full list of Videos views and download a CSV of the data.
The "Videos" card in the Traffic page of Stats.

View video traffic details

You can see details about how many people are watching videos you embedded through VideoPress and how long they watch each video for.

Follow these steps to view a more detailed report of your site’s video traffic:

  1. Visit your site’s dashboard.
  2. In the sidebar, click on Stats.
  3. Scroll to the Videos card.
  4. Click the “View all” link at the bottom of the Videos card to see details about your video traffic, including:
    • Impressions: The number of times a video was loaded on the page.
    • Hours Watched: The total number of hours that the video has been watched by all viewers.
    • Retention Rate: The percentage of a video’s total duration that is watched on average per view.
    • Views: The total number of times the video was played.
The "Videos" details of Traffic for a site's stats, displaying columns for title, impressions, hours, retention rate, and views.

Click the Download CSV option to download a comma-separated values (CSV) file of your video traffic.

If you allow your visitors to download your videos, you can also track file downloads in your site’s stats.

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