View subscriber stats

You can view how often your subscribers open emails you’ve sent, as well as a breakdown of your free and paid subscribers you have on your site. This guide will show you how to monitor your subscriber stats.

To access detailed information about your site’s subscribers:

1. Visit your site’s dashboard.
2. In the sidebar, click on Stats.
3. Select the “Subscribers” tab:

The Subscribers screen shows the following information:

• All time stats: The total number of email subscribers, as well as a breakdown of how many are free email subscribers vs. paid email subscribers.
• Subscribers: This section includes a chart showing subscriber growth over time and a list of subscribers showing when they subscribed.
• Number of Subscribers: The total number of subscribers. If you have connected your social networks to WordPress.com, you will also see your social subscribers count.
• Emails: A list of the latest emails sent from your blog or newsletter, with columns for opens and clicks.

You can view stats for individual subscribers by following these steps:

1. Visit your site’s dashboard.
2. Navigate to Jetpack → Subscribers.
3. Click on the three horizontal dots (⋮) in front of a subscriber name.
4. Select View.

Here, you’ll find the following stats:

• Emails sent: the number of newsletter emails sent to the subscriber.
• Open rate: the number of times they opened a newsletter.
• Click rate: the number of times the subscriber clicked on a link in the email.
• Newsletter subscription details: subscription details like the Subscription date, Receives Emails For (if “Newsletter Categories” is turned on), Plan, and Paid upgrade, if any.
• Subscriber information: shows the subscriber’s email address and their country.

This section displays information about emails sent to your subscribers for blog posts you have published. It includes the rate of emails opened and the rate of readers clicking a link in the email to visit your site.

1. Visit your site’s dashboard.
2. Navigate to Stats on the sidebar (or Jetpack → Stats if using WP Admin).
3. Select the “Subscribers” tab.
4. Scroll to the Emails card.

In the Emails card you can perform any of the following actions:

Hover over the open rate to see a tool-tip with the total recipients, opens, and unique opens:

Click the subject/title of an email to visit “Email opens” stats with the number of recipients, number of emails opened, and the calculated open rate. Scroll down to access details about location, devices, and email clients for that email:

While in the “Email opens” section, you can click on the Highlights tab for general information about the post and the “Email clicks” tab for activity about the clicks on the content of your email:

The link click count will update instantaneously, while the rest of the stats (total clicks, click rate, countries, etc.) are updated hourly.